10 Types of Influencers to Improve Your Marketing

Apr 08, 2021

Influencer News

10 Types of Influencers to Improve Your Marketing

Influencer marketing is at an all-time high given that social media influencers help companies to promote brand awareness and build credibility and trust among their audiences. Social media platforms such as Facebook, Twitter, Instagram and TikTok are renowned for utilising influencer marketing to grow businesses’ audiences. There are, however, so many different types of influencers that it can be difficult for brands to choose the right influencers for their marketing campaigns. 

We have curated a list of the different types of influencers in marketing.

Source: SociallyPowerful YouTube Channel 

10 types of influencers

There are different categories of influencers, so it is necessary that you understand the types of influencers that exist so that you are able to choose the right influencer for your marketing. Influencers are typically categorised by the number of followers they have, with follower numbers ranging from 1,000 to over 1 million. Each type of influencer can benefit brands in different ways, so it is important to note how the different types of influencers function.

1. Nano influencers


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A post shared by HAILEY K. | san diego (@_haailsyeahh)

Nano-influencers are active across different social channels ranging from Instagram to Twitch and can have anywhere between 1,000 and 5,000 followers. Although nano-influencers have relatively small followings compared to the likes of celebrity influencers, they garner high engagement rates due to establishing close relationships with their followers. 

How they can improve your marketing: Nano-influencers are known for building strong connections with their audiences. Many nano-influencers are friends with their followers, which makes it easier for their audiences to trust them. Nano-influencers are also recognised for creating genuine reviews about brands’ products and services, which can help you to appear more authentic. For brands with limited budgets, nano-influencers are cost-effective. Their intimate communication with their followers is guaranteed to get more people trying out your products or services.

2. Micro influencers


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A post shared by Laura Ramirez (@laura_is_cooking)

Micro-influencers are recognised for their dedication to producing content that belongs to a niche topic, and they can have anywhere between 1,000 and 10,000 followers on social media. They are experts in fields ranging from food, travel, beauty and lifestyle, and have a genuine interest in their chosen niche topics.

How they can improve your marketing: Micro-influencers are a popular choice for brands to collaborate with as they receive much higher rates of user engagement than the likes of celebrities. This is because their content is deemed more authentic and transparent, which is favourable to most brands. Their smaller followings mean that they are able to communicate more with their audiences which makes them more relatable.

3. Macro influencers

Macro-influencers are popular social media influencers who have risen to fame solely through the internet. They are known for having knowledge on the fields that interest them, which is why they typically have between 100,000 and 1 million followers online. They are also known for being creative individuals, which explains why they are often pioneers for the niches that they belong to.

How they can improve your marketing: Macro-influencers are ideal for brands seeking to promote brand awareness seeing as these types of influencers have large followings. Brands that choose to work with macro-influencers are likely to increase the visibility of their products and services.

4. Hero influencers


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A post shared by 𝔛 (@xeniaadonts)

Hero influencers are known for having large fan bases, typically earning over 1 million followers. Their content is usually more broad and diverse than that of micro-influencers, as they focus on a range of topics. 

How they can improve your marketing: Hero influencers are great for brands seeking to reach new audiences. Due to the fact that hero influencers have colossal followings, they drive traffic to brands’ websites with ease.

5. Celebrity influencers


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A post shared by Kim Kardashian West (@kimkardashian)

Celebrity influencers are the types of influencers that are unmatched in terms of increasing visibility and awareness of brands. This is because they typically have millions of followers across different social media platforms. Unlike micro-influencers and nano-influencers, celebrity influencers garner large fan bases for their high-profile status alone. 
How they can improve your marketing: Celebrity influencers are versatile in the sense that they can promote brands that belong to different niches. They are ideal for creating massive exposure for brands and are guaranteed to drive product sales. Celebrity influencers are a great match for brands with large budgets.

Types of influencers based on niches

Many influencers are best known for creating content that specialises in a certain niche. Anything from travel to sports can be the main focus of a social media influencer’s social media page. Let’s take a look at some of the most popular niche categories that are in high demand for several brands.

6. Gaming influencers


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A post shared by Tyler Blevins (@ninja)

Gaming influencers are prevalent on sites such as YouTube and Twitch. The most successful gamers are known for amassing millions of followers and typically upload gameplay commentary videos of their favourite video games.

How they can improve your marketing: Many different types of brands collaborate with gaming influencers due to their large reach. Gamers are known for having a loyal network of fans, which is why brands that are not related to the gaming industry can also benefit from gaming influencers. The best gamers have collaborated with brands from industries including sports, clothing, snacks and beverages.

7. Fashion influencers

Fashion influencers are active social media influencers with large followings on Instagram. They are best known for being trendsetters who incorporate different styles and aesthetics into their everyday looks. Their content is heavily focused on lookbooks and styling tips. 

How they can improve your marketing: Fashion influencers are impactful within the fashion world. Top fashion brands sponsor fashion influencers in order to increase the visibility of their latest releases. Due to the fact that fashion influencers have top-tier fashion sense, their followers are likely to purchase the products that they promote online.

8. Music influencers

Music influencers are prevalent on sites like YouTube, Instagram and TikTok. They attract massive followings based on their talent alone. From music producers to singers, music influencers are some of the most followed people on social media. Their content can include different elements of their lives, from their everyday lives to more music related content. 

How they can improve your marketing: Several brands can make the most of music influencers considering that there are so many big names to choose from. Brands outside of the music industry can utilise music influencers in their campaigns as they are known by the majority of social media users. This allows brands to substantially expand their audiences.

9. Beauty influencers


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A post shared by James Charles (@jamescharles)

Beauty influencers are some of the most impactful types of influencers on the internet. They are active on social media platforms such as YouTube, Instagram and TikTok, and usually garner millions of devoted fans. Their content focuses on makeup tutorials and product reviews. 

How they can improve your marketing: Beauty influencers are not just popular for their makeup expertise. The most successful beauty gurus are famous for their vibrant personalities. Brands that partner with beauty influencers gain exposure through the influencers’ authentic and genuine product reviews.

10. Fitness influencers


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A post shared by Chloe Ting (@chloe_t)

Fitness influencers motivate their followers to change their lifestyles for the better. They earn huge followings across social media platforms such as YouTube and Instagram where they share vigorous workout routines tailored to each muscle group. 

How they can improve your marketing: Many brands choose to collaborate with fitness influencers due to their large reach as well as their optimistic approach to healthy eating and exercise. From creating activewear to being the face of a new protein shake, there are endless possibilities for brands to benefit from fitness influencers.

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our influencer marketing blog here.

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James Hacking


Socially Powerful, founded in 2017, stood as pioneers of the influencer marketing industry. Today we are a global social marketing agency and technology company.

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