Not all brands have yet fully discovered the advantages of working with micro-influencers, while industry innovators are actively collaborating with nano-influencers.
Nano-influencers — are Instagram users, TikTok users, YouTuber, Twitch users or any other social platform who have between 1,000 and 5,000 followers. Their accounts give a very real account of life as if they were almost your friend or in many cases are your friends.
Nano-influencers have strong connections with their audience. They have established good relationships with their audience and one-on-one communication, which is much more intimate and engaging. Nano-influencers are more likely to answer almost every comment or question they get asked and provide meaningful answers to their questions.
WHY
Should you be using nano-influencers?
The engagement rate of nano-influencers is twice as high as that of other groups of influencers.
Most nano-influencers tend to make their content more niche and category-specific. This is why the use of nano-influencers allows brands to reach different segments and better position their products.
Nano-influencers are more cost-effective and tend to be fans of your brand. So working with them you not only have access to an engaged audience but someone who positively champions your brand.
Whether you need an influencer marketing agency in the UK or an influencer marketing agency in the USA, our global offices can assist you in creating powerful influencer campaigns that have lasting impact.
Socially Powerful is a paid media agency in the UK offering a range of services including media planning, campaign and project management, strategy, monitoring and optimization as well as research and evaluation.
Having established a prominent global influencer marketing agency, nano-influencer marketing has been instrumental in our journey since the very beginning. We've cultivated meaningful partnerships with highly engaged nano-influencers across a variety of platforms, including YouTube, TikTok, and Instagram, to champion some of the world's most iconic brands.
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Paid Social
Our digital marketing experts are wholly dedicated to harnessing paid media strategies to elevate your nano-influencer marketing campaigns, ensuring the utmost success for your brand across all social platforms. We enrich your investment by carefully curating compelling organic influencer content and extending its reach to a wider and highly engaged audience on social media.
On average, advertisements stemming from nano-influencers' channels outperform brand-owned media by an astonishing factor of 7X. We're here to illustrate how we can capitalise on this remarkable potential to amplify your nano-influencer marketing initiatives and drive significant growth for your brand.
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Video Production
Our in-house Video Production company, Socially Powerful Studios, is dedicated to producing tailored videos and compelling social content designed exclusively for micro-influencers. Creativity and excellence drive our productions. We specialise in crafting captivating social content that spans across TikTok, Instagram, YouTube, and various other digital platforms.
Our ultimate mission is to captivate audiences, cultivate positive sentiments, expand your dedicated follower base, and deliver tangible results, including heightened sales and brand growth, within the dynamic and evolving world of influencer marketing.
We are a global affiliate influencer marketing agency. Powered by technology, we source influencers across all demographics, social platforms and their performance.
Let's talk about how we can help you conquer the world of affiliate influencer marketing.
We are a global B2B Influencer Marketing Agency. We enable businesses and brands to access powerful professional voices, to engage with B2B audiences across all social platforms.
Let's talk about how we can help you conquer the world of B2B influencer marketing.
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We'll show you how to start powerful conversation, drive social engagement, build your brand, hit sales targets or meet other goals you have, wherever you are in the world.
