SNAPCHAT MARKETING AGENCY

Snapchat became famous in the Western World in 2012 and reinvented the way social media platforms worked. Prior to Snapchat, social media was very desktop-based, and it was all about accumulating data, posting tweets, statuses, videos being uploaded.

Snapchat changed all of this.

“Snapchat isn’t about capturing the traditional Kodak moment. It’s about communicating with the full range of human emotion — not just what appears to be pretty or perfect.”

The format of Snapchat lends itself well to story-driven content, allowing brands and influencers to tell a company’s story in a way that resonates.
These Snapchat influencers could share photos or videos of themselves using your product and showing how effective it can work in practice.

However, with over 70% of Snapchat users aged between 18 and 29, you could find surprisingly little response to overly professional-looking marketing efforts. This is why you should let the influencer do the talking – and, on your behalf, we can do the talking to get the influencer on board with you.

Since its launch in 2011, Snapchat has become a surprisingly formidable competitor in the social media space. Originally conceived as a messaging app, Snapchat is noted for its unique ephemeral approach, with content fading soon after it is viewed, allowing for natural-feeling conversations.

Therefore, to be an avid Snapchat user is to be committed to the platform – and this helps to explain why Snapchat-based influencers often achieve impressive engagement rates with their content. You, too, can benefit from such engagement when you partner with a Snapchat influencer.

Snapchat’s core functionality enables users to make and send multimedia messages – “snaps” – decorated with filters, text captions and drawings. Hence, users are encouraged to unleash their creative streak, but this isn’t the only reason why their content can quickly attract interest.

As Snapchat was built as a messaging app first and a social media platform second, users who do opt to follow influencers are often strongly committed to doing so. Furthermore, as they know that the influencer’s content will quickly fade, they are incentivised to view it quickly.

The format of Snapchat lends itself well to story-driven content, allowing influencers to tell a company’s story in a way that resonates. These snapchat influencers could share photos or videos of themselves using your product and showing how effective it can work in practice.

However, with over 70% of Snapchat users aged between 18 and 29, you could find surprisingly little response to overly professional-looking marketing efforts. This is why you should let the influencer do the talking – and, on your behalf, we can do the talking to get the influencer on board with you.

If your brand wants to reach out to the elusive Generation Z, we can help you get there. We have already provided influencer marketing services for a wide range of brands – and, no matter which Snapchat influencer would be the best fit, we can almost definitely access them.

No matter how far you have come with your past marketing initiatives, we can assess their success and help you to see how Snapchat could fill a crucial gap in your marketing strategy going forward.

To hit the ground running with Snapchat, please get in touch by phone on +44 (0) 203 735 9054 or email through tellmemore@sociallypowerful.com. We continue to hone our expertise in social media marketing, as you can see by learning about our published research or keeping abreast of updates on Influencer Marketing Blog.

Snapchat represents an opportunity to flip traditional marketing on its head and put your brand at the forefront of innovative storytelling and creativity to connect with today’s generation.

As the leading Snapchat marketing agency, we plan and execute global social and influencer campaigns on the platform. Using our inhouse influencer tool, we’re able to identify the most engaging influencers before they become mainstream and pair them with your brand to achieve maximum success.

Absolutely. Snapchat for Business is a one-stop shop for brands advertising on Snapchat. The native tool allows you to create paid ads, launch new campaigns, and optimise performance—among other things.

Working with a Snapchat marketing agency can ensure all content created and strategies implemented accurately reflect your brand messaging, and are relevant and engaging to your target audience.