PROCUREMENT

social strategy

Audience-driven social strategy for global brands. We align creators, paid media and community around one measurable goal.

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why

Build A Successful Social Media Strategy

Socially Powerful is a global social media strategy agency with offices in London, New York, Dubai and Beijing. We build strategies around your audience and your business goals, then put them into action across influencer marketing, paid social, community management and content production. Every decision is tied to your KPIs and backed by audience data and Aria, our proprietary technology, so you can see what’s working and where your budget is going.

Creative

Award-Winning Agency

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Global

Award-Winning Agency

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Forbes

Award-Winning Founders

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01

Social Campaigns That Delivered Results

No one-size-fits-all solutions. Every brand gets its own strategy, built around your audience, niche, business model and long-term goals. That approach has delivered results for L'Oréal, Leffe, Biolage and others:




  • TikTok B2B: 32M views, 400K+ new followers, 2M likes. A content engine built around real small-business owners and TikTok entrepreneurs – curated by Socially Powerful, filmed by them, edited and adapted for paid social.


  • L'Oréal & IT Cosmetics: 35M views, 3M engagements, sold-out product lines. Paid social paired with TikTok-native creative from 50+ creators, including custom content and sounds made for the platform.


  • Biolage: 21M views, 600K engagements. An influencer and ambassador strategy across TikTok and Instagram with 30 creators, mixing paid and gifted partnerships, transformation content and the #ColorConditionCheck concept.


  • Leffe: 4M+ views, 3.5M reach, 200+ content assets. The Leffe Kitchen, a social-first cooking show with food influencers and celebrity chef Roberto Valbuzzi, feeding into Leffe's wider 360° marketing strategy.


  • Medik8: 486% follower growth, 28M mentions, 13M views. An always-on creator strategy with long-term ambassadors, including skinfluencers and dermatologists, amplified with paid social.

PROJECTS

Check out some of our latest work

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FAQ

We start by getting clear on what you want to achieve, who you want to reach, and what the campaign needs to deliver. Then we audit your current social and marketing footprint to see what's working and where social fits in the customer journey. We work backwards from your goal to choose platforms, content, creators and paid support, and we report on results throughout so you can see what we did and what it delivered
We set the metrics at the start, based on your goal. If you want awareness, we track reach and follower growth. If you want sales, we track conversions and return on ad spend. Either way, you get clear reporting on what's working, and we change the plan when something isn't.
We work across Instagram, TikTok, YouTube, Facebook, LinkedIn, X and others. We start from where your audience spends time and what your goal needs, then build platform-specific content for each channel we choose.
It depends on the goal and the channels. Our paid social and influencer campaigns can show movement in reach and engagement within the first few weeks. Community growth, brand awareness and sales impact build over a longer period, usually several months.

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We'll show you how to start powerful conversation, drive social engagement, build your brand, hit sales targets or meet other goals you have, wherever you are in the world.

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