PROCUREMENT

Selling out product lines of household products for Tefal.

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About

Dominating European Markets with Innovation and Sales Excellence for Tefal.

With a strategic focus on elevating brand recognition and propelling sales of Tefal’s flagship appliances within the competitive European market, the mission was clear: to establish Tefal as the premier brand within its category.

The objective was ambitious – to navigate a saturated market and carve a distinct space as the ultimate choice for consumers seeking top-tier home and kitchen appliances. This endeavor extended beyond traditional marketing goals; it aimed to evoke genuine brand affection and drive sales through an innovative social-first approach.

Selling out product lines. Award-winning social campaigns. We did it all!

Platforms

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Instagram

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Snapchat

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TikTok

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YouTube

Services

Influencer Marketing

Community Management

Social Strategy

Social Video And Content Production

Paid Media

70M+

IMPRESSIONS

500+

COLLABORATIONS

SOLD OUT

PRODUCT LINES

Challenge

Harnessing the power of influencers to grow brand love and raise awareness for Tefal.

Starting in 2019, our journey with Tefal has been a testament to the impactful potential of influencer marketing activations. We embarked on a mission to not only elevate the brand's standing but also to position Tefal as a trailblazer in trust and innovation within the realm of social media.

At the heart of this optimization lay the essential understanding that consumers, regardless of the ever-evolving dynamics, still seek convenience and solutions that seamlessly integrate into their daily routines. The appeal of gadgets that simplify lives remained steadfast, creating a compelling foundation for our strategy moving forward. The allure of TikTok, YouTube, and Instagram has galvanized the attention of Millennials and Gen-Z, reshaping how they explore and interact with brands.

Navigating these challenges was, without doubt, a meticulous endeavor, requiring an acute understanding of emerging consumer trends and digital platforms.

strategy

Tefal's Success Story through Adaptive Strategy and Performance-Based Influencer Marketing.

This newfound digital behaviour demanded a recalibration of our strategy. We recognized the imperative to align Tefal's narrative with these platforms and leverage the power of influencers whose voices held sway within these vibrant digital communities. Our multi-channel approach enabled us to effectively communicate Tefal's value proposition while adapting to the nuanced preferences of each platform's user base. This was pivotal in navigating a crowded market and carving a distinct niche for Tefal, we did this by giving creators as much freedom as possible to connect Tefal with their audience, with tremendous results.

With a deep understanding of consumer behaviour, we meticulously designed unique creative concepts that not only aligned with seasonal product releases but also captured the essence of Tefal's products. This emphasis on product differentiation allowed us to not just blend into the market noise but to boldly stand out, creating a visual and emotional impact that lingered in the minds of consumers. This tactical approach ensured that Tefal's offerings were maximally exposed when consumer interest was at its peak. The ability to predict and prioritise the products with the highest anticipated demand was crucial in optimising resource allocation and messaging.

Our strategy didn't just revolve around preconceived plans; it embraced the dynamism of the digital realm. We proactively identified emerging trends and leveraged them as springboards for engagement. This adaptability was not only forward-thinking but also a testament to our commitment to staying in tune with the ever-evolving consumer landscape, making sure Tefal was always front of mind for potential purchasers at key moments.

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results

Selling out Tefeal Product Lines through Strategic Paid Social Excellence and Lasting Influencer Partnerships.

This multi-faceted approach wasn't just about campaigns; it was about weaving a narrative that spanned the entire year, aligned with sales data, consumer behaviour, and emerging trends. It was about recognising that strategic alignments could be the difference between a campaign that resonates and one that revolutionises. All of this led to continually selling out key product lines for the Tefal brand across their online stores.

A cornerstone of our approach was forging enduring relationships with top-performing influencers across a range of Tefal products and supplementing this with a supercharged paid social strategy. This long-term partnership strategy aimed not only to optimise campaign results but also to cultivate a sustained sense of brand affinity and loyalty. These collaborations extended beyond transactional campaigns; they were about fostering authentic connections that went beyond individual product endorsements, translating into lasting positive sentiment and engagement.

70M+

IMPRESSIONS

500+

COLLABORATIONS

SOLD OUT

PRODUCT LINES

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Socially Powerful is a global leading social media and influencer marketing agency, with offices across Europe, USA, Asia and the Middle-East.

If you’d like to speak to our team about how we can help you take your brand to another level and engage audiences globally, please complete our contact form.

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