The Body Shop: 15% Sales Uplift Case Study (Middle East)
Empowering Change and Elevating Sales: The Body Shop's 18-Month Influencer Journey.
The Body Shop ran an 18-month influencer campaign in the Middle East to position the brand around women's empowerment, community engagement and fair trade values. The campaign challenged conventions in the region and drove sales both online and in-store.
The campaign had two goals: to position The Body Shop as a brand committed to meaningful causes, particularly women's empowerment, and to boost sales across its product range, online and in-store.
Breaking boundaries, with powerful stories.
Platforms
Snapchat
TikTok
YouTube
Services
30M
IMPRESSIONS
15%
UPLIFT IN SALES
17M
REACH
Challenge
Ethical Branding and Empowerment in the Middle East
Gen Y and Gen Z consumers in the Middle East care about the ethical and social impact of the brands they buy from. They want brands to act as a force for positive change in their communities, and their growing awareness of environmental and social issues is driving demand for products that reflect their values.
These generations are also highly active on digital platforms, where influencers shape perceptions and preferences.
The challenge for The Body Shop was to bring its ethical values to life for this audience in a way that felt authentic, while also driving sales.
@noraandkhalid FULL FLOWERS LOVE! Did you enjoy The Body Shop Full Flowers collection? Inspired by the FULL FLOWER, super long lasting and VEGAN. Everything about this scent is magnificent, even the bottle made from recycled glass. A must check out ?#fullflower #thebodyshop #perfume #foryou #trending ♬ original sound - Nora & Khalid
strategy
#SHEISTHECHANGE
We built the strategy around one unifying creative concept, #SHEISTHECHANGE, designed to inspire positive change and self-worth among women across the Middle East.
Over 18 months, we ran an influencer and social media campaign in which every product release carried a distinct activist message. Tying each launch to a purpose-driven message meant each product push also spotlighted a social issue, showing The Body Shop's commitment to social change beyond traditional beauty standards. The campaign ran across Instagram, Pinterest, Snapchat, TikTok and YouTube, supported by community management and paid media.
results
Award-Winning Disruptive Impact for The Body Shop in the Middle East Market
The campaign delivered 30M impressions, 17M reach and a 15% uplift in sales, and won creative and marketing awards. By putting women's empowerment and ethical values at the centre of every product launch, The Body Shop showed how purpose-led influencer marketing can drive both brand perception and sales.
30M
IMPRESSIONS
15%
UPLIFT IN SALES
17M
REACH
START PROJECT
Socially Powerful is a global leading social media and influencer marketing agency, with offices across Europe, USA, Asia and the Middle-East.
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avg engagement rate
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engagement above benchmarks
50k+
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jump in share rate
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EMV generated
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avg. E/R vs brand benchmark
98M
impressions
352K
clicks
81
video assets
32M
VIEWS
+400K
NEW FOLLOWERS
2M
LIKES
59M
REACH
1.5M
ENGAGEMENTS
20+
CREATORS
30M
IMPRESSIONS
15%
UPLIFT IN SALES
17M
REACH
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IMPRESSIONS
500+
COLLABORATIONS
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PRODUCT LINES
486%
FOLLOWERS
28M
MENTIONS
13M
VIEWS
35M
VIEWS
3M
ENGAGEMENTS
50+
CREATORS
21M
VIEWS
600K
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INFLUENCERS
137M
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500M+
IMPRESSIONS
15
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IMPRESSIONS
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AD PLACEMENT VIEWS
1.1M
STREAM FOLLOWERS
4M+
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3.5M
REACH
200+
ASSETS
1M
CLICKS
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ENGAGEMENTS
8M
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7.7M
REACH
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CLICKS
16M
VIEWS
12M
REACH
120K+
CLICKS
13M
IMPRESSIONS
12M
VIEWS
50K
CLICKS
113%
FOLLOWER INCREASE
13%
ENGAGEMENT RATE
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AV VIDEO VIEWS
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250K
CLICKS
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EARNED MEDIA VALUE
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