Our social commerce agency builds selling programs for e-commerce and DTC brands through TikTok Shop, Instagram Shopping, and Facebook Shops with full transaction attribution tracking. The agency sets up platform storefronts, produces shoppable content, manages influencer affiliate partnerships, and runs live shopping broadcasts that generate real-time purchases and revenue.
ARIA audience intelligence identifies high-converting influencer matches and audience segments for social commerce campaigns based on transaction history and purchasing behavior patterns. Every campaign tracks GMV (Gross Merchandise Value), conversion rates, and revenue attribution by platform, content type, and influencer partner, so brands understand exactly which partnerships produce sales.
Social Commerce Campaigns That Turn Scrollers Into Buyers
Our social commerce campaigns convert passive social media audiences into purchasing customers by enabling transactions directly within platform apps. Shoppers discover products in their feeds, tap to view details, and complete checkout without leaving TikTok, Instagram, or Facebook. TikTok Shop and Instagram Checkout remove the friction that causes cart abandonment on external websites.
Socially Powerful builds shoppable content strategies that create direct purchase paths from first view through payment confirmation. Product tags in Reels, Stories, and videos link to in-app checkout, where saved payment methods speed transactions. Influencer affiliate content produces tracked sales through commission-based partnerships that align creator incentives with brand revenue goals. Campaign measurement focuses on transaction volume, average order value, and conversion rates rather than engagement metrics alone.
Why Do E-commerce Brands Need a Social Commerce Strategy Now?
E-commerce buyers increasingly complete purchases within social platforms instead of navigating to separate websites. Shoppable content influencers shape which products get added to carts during discovery moments when shoppers evaluate items against their preferences and budget constraints. Live shopping hosts demonstrate products in real-time broadcasts that convert viewers into buyers through immediate purchase urgency and direct question answering. Affiliate influencers produce tracked sales through commission-based partnerships that align their incentives with brand revenue goals and transaction outcomes.
Socially Powerful builds social commerce programs that capture transactions at the moment of discovery when purchase intent peaks and buyers remain engaged. Traditional e-commerce approaches require driving traffic from social platforms to separate websites, creating friction that loses buyers between discovery and checkout.
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Brands Selling More Through Our Social Commerce Campaigns
E-commerce, beauty, fashion, and DTC brands have increased GMV and conversion rates through our social commerce programs. TikTok Shop campaigns for consumer goods clients generated six-figure monthly transaction volumes. Instagram Shopping programs for fashion brands achieved conversion rates exceeding platform benchmarks.
Explore Our Social Commerce Agency Services
Our seven service areas cover complete social commerce program needs from platform shop setup through ongoing revenue optimization. Each service connects to measurable transaction outcomes.
Our social commerce agency manages TikTok Shop programs, including storefront setup, product catalog configuration, and influencer affiliate enrollment. Our agency optimizes product listings for TikTok's discovery algorithm and manages affiliate influencer relationships that produce shoppable content. Live shopping broadcasts integrate with TikTok Shop for real-time transactions during streams.
Socially Powerful produces live commerce broadcasts across TikTok, Instagram, and YouTube with trained hosts who demonstrate products and convert viewers into buyers. The agency handles host sourcing, product staging, broadcast production, and real-time engagement tactics that maximize transaction volume during streams. Platform-specific features like product pins and shopping bag integrations enable instant purchases.
Influencer partnerships are structured around sales performance through affiliate commission frameworks. Influencers earn commission on purchases generated through their content. Our social commerce designs commission tiers, content requirements, and performance benchmarks that align influencer incentives with brand revenue goals. Sales attribution tracks which influencers produce actual transactions rather than engagement.
Our social commerce agency produces shopping-optimized content, including product videos, lifestyle imagery, and demonstration content formatted for each platform's native shopping features. Product catalog management makes accurate listings, pricing, and inventory across TikTok Shop, Instagram Shopping, and Facebook Shops. Creative testing identifies the highest-converting content formats and messaging approaches.
Paid media strategy supports social commerce goals through shop ads, dynamic product campaigns, and retargeting sequences. Campaign architecture prioritizes purchase conversions over traffic or engagement objectives. Conversion-optimized bidding maximizes ROAS across TikTok Ads, Meta Ads, and Pinterest Ads. Budget allocation follows performance data to scale winning approaches.
Our measurement frameworks track GMV, transaction volume, conversion rates, and ROAS across all platforms and campaigns. Revenue attribution identifies which content, influencers, and paid campaigns produce actual sales. Dashboards display transaction-level data rather than engagement metrics. Reporting connects social commerce activity directly to sales outcomes for clear ROI visibility.
Audit Current Social Presence and Commerce Readiness
Our assessment evaluates existing social profiles, product catalog quality, and platform eligibility for commerce features across TikTok Shop, Instagram Shopping, and Facebook Shops. The audit identifies gaps between the current state and social commerce requirements. Baseline performance measurement establishes starting metrics for program comparison.
Build Platform-Specific Shop Infrastructure
Our social commerce agency configures TikTok Shop, Instagram Shopping, and Facebook Shops storefronts with complete product catalogs and checkout integration for transaction processing. Setup includes payment processing configuration, shipping options, and return policies. Platform commerce policy compliance verification prevents violations.
Develop Shoppable Content and Influencer Partnerships
Shopping-optimized content assets include product videos and lifestyle imagery formatted for each platform's native features. Influencer affiliate partnerships are established with a briefing on product positioning, content requirements, and commission structures. Influencers receive guidance on conversion expectations and shoppable content practices.
Launch Campaigns and Activate Paid Amplification
Content deployment coordinates across platforms with influencer partnership activation and paid campaign launch for maximum reach. Timing optimization makes sure content reaches audiences at peak engagement moments. Organic shoppable content combines with paid amplification to maximize discovery and transaction volume.
Optimize Based on Sales Data and Platform Signals
Transaction data analysis identifies the highest-performing content, influencers, and platforms throughout the campaign period. Conversion rate optimization adjusts content approach, influencer mix, and paid media allocation based on revenue performance. Platform analytics reveal algorithm signals improving content discovery.
Scale Winning Approaches and Expand Platform Coverage
Investment increases in proven high-performing content formats, influencer partnerships, and platforms based on transaction data. Program expansion extends social commerce presence to additional channels based on audience behavior and revenue opportunity. Scaling follows performance data to compound successful approaches.
What's Included in Our Social Commerce Campaigns?
Platform Shop Setup and Configuration Documentation
Our partner brands receive complete setup documentation for TikTok Shop, Instagram Shopping, and Facebook Shops, including product catalog structure, checkout configuration, payment integration, and compliance verification for all commerce platforms. Documentation serves as the operational reference for social commerce activity.
Shoppable Content Library with Platform-Specific Assets
Our library of shopping-optimized content includes product videos, lifestyle imagery, and influencer assets formatted for each platform's native shopping features throughout the program. Content is tagged for deployment across TikTok Shop, Instagram Reels, and shoppable posts with platform-specific requirements.
Influencer Affiliate Program Framework and Partner Roster
We provide brands with a structured affiliate program with commission tiers, content guidelines, and performance benchmarks for influencer partnerships. An active roster of vetted influencers enrolled in the affiliate program produces ongoing shoppable content, generating sustained sales beyond initial campaign periods.
Paid Media Campaign Structure with Commerce Optimization
Our campaign architecture includes shop ads, dynamic product campaigns, and retargeting sequences configured for purchase conversion tracking across platforms. Campaigns integrate ROAS measurement across TikTok Ads, Meta Ads, and Pinterest Ads for unified performance visibility throughout the program.
Revenue Dashboard with Transaction-Level Attribution
Performance dashboards display GMV, transaction volume, conversion rates, and revenue attribution by platform, content type, and influencer throughout the campaign. Reporting connects social commerce activity directly to sales outcomes for clear investment visibility and optimization guidance.
Reach Shoppers Across Every Social Commerce Platform
Our omnichannel campaigns coordinate social selling across TikTok Shop, Instagram Shopping, Facebook Shops, YouTube Shopping, and Pinterest Shopping with unified measurement tracking performance across all commerce channels. Cross-platform coordination maintains a consistent brand experience and product information while optimizing for each platform's unique shopping features and audience behaviors. ARIA audience intelligence identifies which platforms and influencer partnerships generate the highest transaction volume for your specific product category and target demographic.
Why Choose Socially Powerful as Your Social Commerce Agency?
Platform-Specific Commerce Expertise Across TikTok and Meta
Our social commerce agency maintains deep expertise in each platform's shopping features, algorithm requirements, and commerce policies for effective shop configuration. Direct platform relationships provide early access to new commerce features. Platform-specific knowledge enables effective storefront setup and content optimization.
Influencer Commerce Network with Proven Sales Performance
We provide an established network of influencers that possesses the ability to convert audiences into buyers through tracked affiliate sales throughout previous campaigns. Influencers are vetted for transaction history and audience purchasing behavior rather than follower count or engagement rates alone.
ARIA Platform for Audience and Influencer Intelligence
ARIA technology identifies high-converting influencer matches and audience segments for social commerce campaigns throughout the sourcing process. Data-informed selection reduces wasted spending on partnerships generating engagement but not transactions. Audience analysis examines purchasing behavior patterns.
Full-Funnel Attribution From Content to Checkout
Measurement capabilities track the complete path from content view through purchase completion throughout all campaigns. Socially Powerful reports on attributed revenue rather than proxy engagement metrics that do not connect to sales outcomes.
Live Shopping Production Capabilities and Host Network
In-house live commerce production includes trained hosts, studio access, and platform-specific broadcast expertise for real-time selling. Live shopping generates real-time transactions with immediate performance visibility during broadcasts across platforms.
How Do We Source Influencers for Social Commerce Campaigns?
Our social commerce agency sources influencers for social commerce campaigns through ARIA platform analysis, prioritizing conversion history over follower count for transaction-focused partnerships. The agency evaluates historical transaction data from previous affiliate partnerships. Audience analysis examines purchasing behavior patterns rather than engagement rates alone. Platform-specific selling skills determine social commerce success, with influencers demonstrating the ability to explain products and guide audiences toward purchase.
How Do We Verify Influencer Authenticity and Commerce Performance?
We verify influencer authenticity through audience checks, identifying fake followers and engagement manipulation before partnership activation. Historical conversion data review validates actual sales capability from previous affiliate partnerships. Platform compliance verification makes sure influencers meet commerce program requirements. Sales capability validation confirms influencers produce content that converts rather than content that merely entertains audiences.
Social Commerce Platforms Driving Revenue for Brands
Our platform selection matches product category and audience demographics with each platform's unique shopping features and buyer behaviors throughout the purchase journey. TikTok Shop suits discovery and impulse purchases among younger demographics. Instagram Shopping works well for visual products with a broader age appeal. YouTube Shopping serves consideration-stage purchases for higher-ticket items requiring research.
TikTok Shop
TikTok Shop is the fastest-growing social commerce channel with native checkout directly from influencer content and product showcases. Influencer affiliate programs enable sales commissions on purchases generated through tagged videos. Live shopping integration produces real-time transactions during TikTok Live broadcasts. Algorithm-driven discovery surfaces products to interested audiences through the For You Page based on behavior signals and content engagement.
Instagram Shopping
Instagram Shopping enables in-app purchasing through the Shop tab, product tags in feed posts, and checkout integration. Shopping-enabled Reels and Stories create discovery paths to products through visual content. Product tags allow viewers to tap items and complete purchases without leaving Instagram. Visual commerce strengths suit fashion, beauty, and lifestyle categories with strong aesthetic appeal.
Facebook Shops
Facebook Shops provides catalog integration with product listings synchronized across Facebook and Instagram. Messenger commerce enables conversational purchasing through direct message interactions. Broader demographic reach extends social commerce to audiences beyond younger TikTok and Instagram users. Cross-platform synchronization maintains consistent product information and inventory across Meta properties.
YouTube Shopping
YouTube Shopping enables purchasing from long-form review and tutorial content through product shelves displayed below videos. Affiliate tagging allows influencers to earn commission on purchases from their content. Consideration-stage commerce suits high-ticket purchases where buyers research extensively before purchasing. Detailed product reviews and demonstrations support purchase decisions for complex or expensive items.
Pinterest Shopping
Pinterest Shopping enables discovery-driven purchasing through Product Pins that make items directly shoppable. Visual search commerce allows users to find and purchase products similar to images they discover. Category strengths include home goods, fashion, and lifestyle products, where visual inspiration guides purchasing. Catalog integration synchronizes product listings with Pinterest's shopping features.
Live Shopping Across Platforms
Live commerce produces real-time transactions during broadcasts across TikTok Live, Instagram Live, YouTube Live, and Amazon Live. Each platform offers unique live shopping features, including product pins, shopping bag integrations, and real-time checkout. Viewer engagement tactics during broadcasts maximize conversion from viewers to buyers. Performance measurement tracks live GMV and viewer-to-buyer conversion rates.
Projects
Social Commerce Campaigns That Set the Standard
Campaign examples demonstrate measurable GMV growth and transaction volume increases across e-commerce, beauty, and fashion categories.
Our TikTok Shop agency builds campaigns for brands selling through TikTok's native commerce features with influencers creating shoppable content, live shopping streams, and product showcases. Attribution tracks from influencer content through TikTok Shop transactions for e-commerce and D2C brands.
E-commerce brands work with our TikTok social commerce team for campaigns combining influencer content with TikTok Shop integration and live shopping activations. Shoppable video content and affiliate partnerships connect viral moments to tracked transactions within TikTok's commerce ecosystem.
Our omnichannel marketing agency coordinates influencer campaigns across TikTok, Instagram, YouTube, LinkedIn, podcasts, and connected TV for brands seeking unified audience reach. Cross-platform attribution tracks consumer journeys from the first influencer touchpoint through conversion, regardless of platform path.
Brands seeking customer lifetime value work with our retention marketing agency for influencer campaigns targeting existing customers with loyalty content, referral programs, and re-engagement messaging. Influencer partnerships produce repeat purchases and subscription renewals alongside new customer acquisition campaigns.
Our Web3 marketing agency builds influencer campaigns for blockchain, cryptocurrency, NFT, and decentralized technology brands through crypto-native influencers with engaged Web3 audiences. Community-building content reaches early adopters and investors across Twitter, Discord, YouTube, and crypto-focused platforms.
Brands seeking amplified influencer content work with our paid social agency for campaigns combining organic influencer posts with paid distribution through Spark Ads, whitelisting, and platform advertising. Paid amplification extends influencer content reach past organic audiences to targeted buyer segments.
Our Gen Z influencer marketing agency builds campaigns reaching 12-to-27-year-old consumers through TikTok, Instagram, Snapchat, and YouTube influencers with authentic youth culture credibility. Gen Z audiences respond to platform-native content that traditional advertising and older demographic targeting cannot produce.
Social commerce is the practice of selling products directly through social media platforms. Shoppers discover, browse, and complete purchases without leaving apps like TikTok, Instagram, or Facebook. Socially Powerful builds social commerce programs that turn platform engagement into tracked transactions through shop setup, shoppable content, and influencer affiliate partnerships.
A social commerce agency is a marketing partner that builds and manages selling programs across social platforms. Services include platform shop setup, shoppable content creation, influencer commerce partnerships, live shopping production, and revenue attribution. Socially Powerful operates as a full-service social commerce agency with expertise across TikTok Shop, Instagram Shopping, and live commerce.
Socially Powerful is the best social commerce agency that combines platform-specific expertise, influencer commerce networks, and transaction-level attribution. We meet these criteria through TikTok Shop and Instagram Shopping specialization, a network of influencers with proven sales performance, and ARIA technology for audience intelligence and revenue tracking across all commerce channels.
Social commerce agency costs vary based on platform coverage, content volume, influencer partnerships, and paid media management scope. Pricing models include monthly retainers for ongoing management and project-based fees for specific launches or shop setup. Socially Powerful provides custom pricing based on scope, platforms, and performance goals.
The best platforms depend on audience demographics and product category. TikTok Shop suits discovery and impulse purchases among younger demographics. Instagram Shopping works well for visual products with a broader age appeal. YouTube Shopping serves consideration-stage purchases for higher-ticket items. Pinterest Shopping performs strongly for home, fashion, and lifestyle categories.
Social commerce enables purchasing within social platforms, while traditional e-commerce requires visiting separate websites or apps. Social commerce integrates discovery, browsing, and checkout into the social experience. E-commerce relies on driving traffic from various channels to dedicated storefronts. Many brands use both channels together for maximum revenue coverage.
TikTok Shop is TikTok's native commerce feature, enabling purchases directly within the app. Brands create storefronts with product catalogs. Influencers tag products in videos through affiliate partnerships and earn commission on resulting sales. Users discover products in their For You Page, tap to view details, and complete checkout without leaving TikTok.
Live shopping is real-time video commerce where hosts demonstrate products and viewers purchase during broadcasts. It matters because live creates purchase urgency, allows real-time question answering, and produces higher conversion rates than static content. Socially Powerful produces live shopping across TikTok, Instagram, and YouTube with trained hosts.
Influencers produce social commerce sales through affiliate partnerships where they earn commission on purchases from their content. They tag products in videos, demonstrate use cases, and direct followers to platform shops. Their established audience trust translates into purchase intent that static brand content cannot replicate at scale.
Yes, social commerce works for B2B brands with certain product types and sales cycles. Software trials, professional tools, and business services generate leads through LinkedIn and YouTube commerce features. B2B social commerce focuses on demo requests and trial activations rather than direct purchases, with longer attribution windows for complex sales cycles.
Measure social commerce ROI by tracking GMV, transaction volume, conversion rates, and ROAS across platforms. Attribution connects specific content, influencers, and campaigns to revenue. Calculate ROI by comparing attributed revenue against total program investment, including agency fees, influencer payments, and paid media spend.
Product demonstrations, unboxing videos, how-to content, and lifestyle integration perform best for social commerce. Content should show products in use rather than static displays. Short-form video with clear product visibility and easy purchase paths converts better than long-form educational content for impulse purchase categories.
Initial social commerce results appear within 4 to 8 weeks of program launch. Platform shop setup takes 2 to 4 weeks. First transactions typically occur within weeks of content deployment. Sustained revenue growth requires 3 to 6 months of optimization as algorithms learn and influencer partnerships mature.
Beauty, fashion, home goods, consumer electronics, and food and beverage categories see the strongest social commerce performance. Products with visual appeal, impulse purchase potential, and price points under $200 convert well. Categories requiring demonstration or lifestyle context benefit from influencer-driven social selling approaches.
Social commerce focuses on producing transactions through in-platform purchasing, while traditional influencer marketing measures awareness, reach, and engagement. Social commerce tracks attributed sales and GMV. Influencer marketing tracks impressions, engagement rates, and brand lift. Influencer commerce combines both by using influencer content to produce tracked purchases.
Explore Actionable Social Commerce Resources
Discover our additional resources, guides, case studies, and other educational content that help marketing teams understand social commerce strategy development.
Contact our social commerce agency to build programs with tracked GMV outcomes and attributed revenue growth across TikTok Shop and Instagram Shopping.
