Top 20 Influencer Marketing Agencies in the USA in 2024

Influencer marketing has emerged as one of the most powerful tools for brands looking to engage and connect with their audience. With social media influencers commanding vast, loyal followings, it’s no wonder that businesses are turning to influencer marketing agencies to leverage these connections.

But with so many options available, which agencies stand out from the crowd? We’ve done the research and compiled a list of the top 20 influencer marketing agencies in the USA, based on their proven success, innovation, and the unique value they bring to their clients.

If you’re looking to amplify your brand’s presence and boost ROI through influencer partnerships, you’re in the right place!

How does an influencer marketing agency in the USA become the best?

To be considered one of the best influencer marketing agencies in the US, an agency must offer more than just access to a list of influencers. It needs to stand out through innovation, results, and a deep understanding of both the influencer landscape and the brand’s goals. These are the key factors that set the top agencies apart:

• Comprehensive Strategy Development: The best agencies design tailored campaigns that align with a brand’s identity and target audience, ensuring authenticity and high engagement.
• Strong Influencer Relationships: Top agencies maintain close relationships with influencers, which helps ensure that the right creators are chosen to represent a brand’s values.
• Data-Driven Insights: Leading agencies rely heavily on analytics and performance tracking to measure campaign effectiveness and optimize for better ROI.
• Cross-Platform Expertise: The best influencer marketing agencies are adept at navigating multiple social platforms such as Instagram, TikTok, YouTube, and more to meet diverse marketing goals.
• Creative Content Production: High-quality content is crucial. Top agencies often have in-house teams or partners to create visually appealing, engaging, and culturally relevant content.
• Campaign Transparency and Reporting: Clear, detailed reporting on campaign performance and KPIs is essential for assessing the success of any marketing initiative.

When selecting an influencer marketing agency, it’s important to consider how well these factors align with your brand’s specific goals. Whether it’s reaching Gen Z on TikTok or driving conversions through Instagram, the right agency will tailor its approach to your needs.

Best Influencer Marketing Agencies In The USA (2024)

After evaluating a range of influencer marketing agencies based on their expertise, client success stories, and innovative strategies, we’ve compiled a list of the top 20 influencer marketing agencies in the USA.

Top 20 List | Best USA Influencer Marketing Agency

These agencies stand out for their ability to craft tailored influencer campaigns, their cutting-edge use of technology, and their proven ability to drive meaningful engagement and business results for brands.

1. Socially Powerful
2. The Influencer Marketing Factory
3. The Shelf
4. Sociallyin
5. Moburst
6. Obviously
7. Ubiquitous
8. IMA
9. Viral Nation
10. House of Marketers
11. HypeFactory
12. NeoReach
13. Clicks Talent
14. Audiencly
15. The Goat Agency
16. Open Influence
17. Cloutboost
18. Carusele
19. The Motherhood
20. NoGood

Each of these agencies brings a unique approach to influencer marketing, offering specialized services that can help brands reach their target audience, increase engagement, and boost their bottom line. Now, let’s take a closer look at what makes each agency stand out.

1. Socially Powerful

Socially Powerful is a global leading influencer marketing agency, with a presence across multiple regions including the USA, UK, Europe, China, and Dubai. Since our founding in 2017, we’ve been on a mission to combine cutting-edge technology with creative strategies to deliver campaigns that rise above social media noise and drive tangible results for brands.

We take pride in our social-first ethos, helping brands build authentic connections with their audiences while focusing on performance metrics and guaranteeing measurable outcomes.

• What sets us apart is our deep understanding of cultural relevance. We ensure every campaign we create is not only visually engaging but also deeply aligned with current cultural trends, making our marketing efforts more authentic and impactful.
• Our expertise spans a variety of platforms, including Instagram influencer marketing, TikTok influencer marketing, YouTube influencer marketing, and Twitch influencer marketing, allowing us to seamlessly navigate the complexities of social media for global brands.

Our in-house influencer marketing platform Aria, empowers brands to connect with influencers efficiently, without the high fees typically associated with other platforms. Our comprehensive services cover every aspect of social media strategy, from paid social media management and community engagement to video production and social commerce.

Most importantly, we guarantee business results—if we don’t meet the agreed KPIs, you don’t pay. That’s how confident we are in delivering success for your brand!

By cutting out social media noise, we create authentic relationships and craft multi-dimensional social marketing narratives for global brands across all geographies and platforms. Welcome to Socially Powerful, where attention meets guaranteed impact.

Which services do we offer in the USA?

USA, known for its innovative spirit and vibrant tech scene, offers a unique environment for brands looking to make a mark. At Socially Powerful, we bring our expertise to this dynamic city, helping brands leverage the power of influencer marketing to create impactful and engaging campaigns. Here are the services we offer in the US:

• Influencer Marketing: We develop tailored influencer marketing programs that align with your brand’s goals and DNA, ensuring meaningful connections with your target audience.
• Paid Social Agency: Our expert paid media team uses insight-driven strategies to engage your target audience on their preferred platforms, speaking their language.
• Social Strategy: We craft finely-tuned, creative social strategies based on data and insight that spark reactions, boost engagement, create brand awareness, and drive your target consumers to take action.
• Social Media Community Management agency: We help clients be culturally relevant and shape culture for the audiences that follow them across all social media platforms.
• Social Media Video Production Agency: Our video production agency specializes in attention-grabbing social content that provokes reactions, creating unique original, branded, and social content for all mediums.
• Social Commerce Agency: We create seamless social shoppable experiences across social platforms for brands, turning engagement into sales.
• Aria – Influencer Marketing Platform: Our proprietary platform, Aria, leverages cutting-edge technology and AI to streamline the influencer marketing process, from influencer discovery and selection to campaign management and measurement.

Partner with Socially Powerful in USA

Take your brand to the next level with Socially Powerful, USA’s top influencer marketing agency. From strategy to execution, we deliver guaranteed results that drive engagement, build connections, and maximize your brand’s growth in the US or else.

Why work with Socially Powerful?

Partner with Socially Powerful to place your brand at the epicenter of culture, trends, and people’s attention, forging connections you never thought possible. Contact us today to learn how we can help you achieve your marketing goals.

• Global reach: With offices across multiple continents, we have the capability to execute impactful social-first marketing campaigns that span the entire globe.
• Technology-driven: Our proprietary platform, Aria, provides unparalleled access to influencers and streamlines the entire seeding process, ensuring efficiency and effectiveness.
• Comprehensive services: From influencer marketing to social strategy, video content, and distribution, our results consistently outperform traditional channels.
• Proven success: Our case studies demonstrate our ability to deliver tangible marketing performance, such as raising new product awareness, selling out product lines for Tefal, and introducing luxury fragrance Azzaro to the TikTok community.

2. The Influencer Marketing Factory

The Influencer Marketing Factory is a dynamic and fast-growing influencer marketing agency based in Miami and New York. Specializing in reaching Gen Z and Millennials, this agency excels at crafting engaging campaigns across TikTok, YouTube, and Instagram. With a strong focus on user-generated content and paid advertising, The Influencer Marketing Factory has carved out a niche as one of the earliest adopters of TikTok influencer marketing, beginning campaigns on the platform as early as 2018.

What makes this agency stand out is its comprehensive approach to influencer marketing. From creating customized strategies and setting key performance indicators (KPIs) to in-depth audience persona creation and influencer identification, The Influencer Marketing Factory takes care of every step of the process. This end-to-end service has attracted top-tier clients like Google, Meta, Unilever, Snapchat, and Bumble.

Key Services:

• User-Generated Content
• Paid Advertising
• Audience Persona Creation
• Campaign Management

3. The Shelf

The Shelf is a top-performing influencer marketing agency based in New York, known for its data-driven approach to creating high-performing campaigns that deliver measurable results. This agency focuses on developing targeted influencer strategies that go beyond the surface, making use of advanced quality control and a strong retargeting funnel to maximize the return on investment (ROI) for its clients.

The Shelf’s ability to connect brands with the right influencers is powered by its extensive global network of creators and influencers. They offer a comprehensive set of services, including fraud detection, campaign optimization, and real-time campaign monitoring through a user-friendly client portal. Their data-first approach ensures brands are paired with influencers whose audience aligns perfectly with their goals, leading to authentic, highly effective influencer collaborations.

Key Services:

• Data-Driven Campaigns
• Real-Time Campaign Monitoring
• Fraud Detection and Prevention
• Audience Insights and Retargeting

4. Sociallyin

Based in Atlanta, Sociallyin stands as one of the leading influencer marketing agencies in the USA, with a creative-first approach and a deep understanding of social media dynamics. Sociallyin specializes in building engaging influencer marketing campaigns that resonate with both brands and their target audiences. With additional offices in Birmingham, Dallas, and Los Angeles, this agency serves a wide range of clients, including top names like Dick’s Sporting Goods, Samsung, and Nikon.

Sociallyin’s strength lies in matching brands with influencers whose tone and style align with the brand’s unique identity. The agency not only selects influencers based on audience size but also focuses on the quality of the connection between the influencer and their followers. They manage every aspect of the influencer relationship, from contracts and payments to product shipping, making the process seamless for brands.

Key Services:

• Influencer Selection and Management
• Campaign Execution
• Creative Content Development

5. Moburst

Moburst is a leading global performance influencer marketing agency, with offices in New York City, San Francisco, Tel Aviv, and London. Known for its expertise in growth marketing and mobile-first strategies, Moburst has been instrumental in helping brands such as Google, Samsung, Robinhood, Calm, and Bumble surpass their marketing goals and become industry leaders. This agency prides itself on data-driven insights, ensuring that all campaigns deliver measurable results.

Moburst offers a comprehensive suite of services that cover every aspect of influencer marketing, from identifying the right talent and managing campaigns to optimizing post-campaign results. One of Moburst’s strengths is its ability to repurpose influencer content into ads, driving improved performance across various media platforms at scale. With a keen focus on performance, Moburst ensures that every campaign is tailored to the client’s specific objectives and delivered with transparency.

Key Services:

• Data-Driven Influencer Marketing
• Content Repurposing
• Full-Service Production
• Mobile-First Strategies

6. Obviously

Obviously is a powerhouse in the influencer marketing industry, known for its vast network of over 400,000 influencers ranging from micro to celebrity levels. Founded in 2013, Obviously has quickly scaled to become one of the most respected agencies, working with globally recognized brands such as Google, Ulta, Converse, Lyft, and L’Oréal. The agency specializes in delivering customized, high-impact influencer campaigns tailored to the unique needs of each client.

Obviously’s full-service approach covers everything from strategic campaign ideation and influencer identification to shipping, fulfillment, content creation, and post-campaign analytics. One standout feature of the agency is Obvious.ly Studio, a platform where influencers can discover brands and manage campaigns with a personalized campaign manager, ensuring hands-on support throughout the process.

Key Services:

• Full-Stack Campaign Management
• Cross-Platform Expertise
• Influencer Platform
• Paid Media Amplification

7. Ubiquitous

Ubiquitous is a leading influencer marketing agency based in Los Angeles, known for creating viral, data-driven campaigns that turn brands into household names. The agency has a broad network of influencers across Instagram, YouTube, and TikTok, with a client roster that includes top brands like Disney, Lyft, Amazon, Cash App, and Victoria’s Secret Pink. Ubiquitous leverages proprietary data to match brands with the perfect influencers, creating impactful campaigns that maximize audience engagement and drive results.

One of the hallmarks of Ubiquitous is their full-service approach. The agency manages every touchpoint in influencer marketing, from strategy creation and influencer selection to content production and campaign performance analysis. Their ability to fine-tune campaigns in real-time ensures that clients get the most out of their influencer marketing spend. They also offer a unique TikTok Money Calculator, a tool designed to help influencers and brands estimate campaign costs based on engagement metrics.

Key Services:

• Full-Service Campaign Design
• Data-Driven Campaign Optimization
• Proprietary Tools
• End-to-End Campaign Management

8. IMA

IMA is a pioneering influencer marketing agency with a global presence, including offices in major cities like Los Angeles, New York, Amsterdam, London, Singapore, São Paulo, and Shanghai. With decades of experience in digital marketing, IMA has become a trusted partner for world-class brands such as Google, Amazon, Levi’s, Swatch, and Swarovski. The agency excels at creating tailor-made strategies and delivering impactful influencer campaigns that reach millions across various platforms.

IMA’s full-service approach covers everything from influencer search and talent relations to contracting, compliance, and content management. Their global network of influencers includes digital storytellers, vloggers, and content creators, enabling IMA to craft personalized and scalable campaigns. Their data-driven platform offers clients insights into influencer performance, audience reach, and campaign success, allowing brands to fine-tune their strategy and maximize ROI.

Key Services:

• Influencer Marketing Campaigns
• Global Network of Influencers
• Content Creation and Production
• Data-Driven Insights

9. Viral Nation

Viral Nation is one of the most recognized names in influencer marketing, operating across the USA, Canada, and the Caribbean. Known for its dual role as both an influencer marketing agency and a talent agency, Viral Nation helps brands not only by connecting them with influencers but also by representing and securing endorsements for the influencers themselves. The agency has delivered successful campaigns for industry giants such as Walmart, Smartwater, Call of Duty, Bud Light, and Uber, making them a go-to partner for brands looking to create impactful social experiences.

One of Viral Nation’s strengths lies in its proprietary technology platforms, including Viral Nation_Secure™, which guarantees privacy and minimizes the risk of influencer fraud, and Viral Nation_CreatorOS™, which provides real-time data and insights for social attribution and campaign profitability. Their expertise spans multiple social platforms, including Facebook, Instagram, YouTube, TikTok, and Twitter, allowing them to craft multi-channel campaigns that resonate with a broad audience.

Key Services:

• Full-Service Influencer Marketing
• Talent Representation
• Proprietary Technology
• Performance Marketing

10. House of Marketers

House of Marketers is a top influencer marketing agency that stands out due to its deep specialization in TikTok marketing. Founded by early-stage TikTok employees, the agency has a unique understanding of how to leverage the platform to supercharge brand engagement, particularly with Gen Z and Millennial audiences. Based in London, House of Marketers has worked with big brands like Jodel, Nikin, and Euroleague Basketball, offering full-service influencer marketing campaigns that cover everything from strategy development to detailed reporting.

Key Services:

• TikTok-Focused Influencer Marketing
• TikTok Paid Ads Management
• Audience-Centric Influencer Matching
• Strategy and Reporting

11. HypeFactory

HypeFactory is a data-driven influencer marketing agency with a strong global presence. Specializing in performance-based campaigns, they combine artificial intelligence (AI) and machine learning (ML) technologies to identify the most effective influencers for each brand. With a focus on measurable results, HypeFactory is known for creating influencer campaigns that drive tangible business outcomes, such as increased sales, engagement, and brand awareness.

HypeFactory’s expertise spans across multiple social media platforms, including Instagram, TikTok, YouTube, and more. They cater to various industries, helping brands maximize their presence on these platforms through carefully curated influencer partnerships. Their data-first approach allows them to continuously optimize campaigns to ensure the best possible return on investment (ROI).

Key Services:

• Performance-Based Influencer Campaigns
• Cross-Platform Expertise
• Data-Driven Insights
• Global Reach

12. NeoReach

NeoReach is a leading influencer marketing agency based in Los Angeles, San Francisco, Orlando, and Tokyo, recognized for managing world-class influencer campaigns for major brands and Global Fortune 500 companies. Known for its specialization in crypto and NFT marketing, paid media amplifications, and experiential activations, NeoReach offers a comprehensive range of services tailored to meet the unique needs of its clients.

What sets NeoReach apart is its data-driven approach. The agency integrates seamlessly with brands to create impactful influencer marketing strategies, covering every aspect from creative brief development to influencer sourcing, scheduling, and campaign management. Their proprietary technology allows brands to filter and select influencers based on over 40 metrics, ensuring each campaign reaches the right audience. Additionally, NeoReach is known for creating unique in-person activations that leave lasting impressions, further amplifying the impact of influencer campaigns.

Key Services:

• Full-Service Influencer Marketing
• Paid Media Amplification
• Experiential Activations
• Data-Driven Influencer Selection

13. Clicks Talent

Clicks Talent is a highly specialized influencer marketing agency based in West Hollywood, with a presence in multiple countries, including the USA, Brazil, Russia, Israel, and the UK. This agency has carved out a niche for itself in TikTok and Instagram marketing, offering a broad range of services from influencer matching to social media management and user-generated content creation. Known for its responsiveness and expertise, Clicks Talent works closely with clients to achieve significant engagement and impressive ROI.

Key Services:

• TikTok and Instagram Marketing
• Social Media Management
• User-Generated Content Creation
• Influencer Matching

14. Audiencly

Audiencly is a full-service influencer marketing agency that has garnered attention for its expertise in connecting brands with influencers to drive meaningful engagement and boost ROI. With a focus on long-term relationships and measurable results, Audiencly caters to a wide range of industries, helping brands create effective influencer campaigns across platforms like YouTube, Instagram, TikTok, and Twitch.

What sets Audiencly apart is its ability to combine creativity with performance marketing. They don’t just pair brands with influencers based on reach but consider audience alignment and engagement metrics to ensure that each collaboration maximizes impact. Audiencly manages all aspects of a campaign, from influencer outreach and contract negotiations to content production and reporting, giving clients a seamless experience from start to finish.

Key Services:

• Influencer Campaign Management
• Cross-Platform Expertise
• Data-Driven Insights
• Creative and Performance Marketing

15. The Goat Agency

The Goat Agency, a globally recognized and award-winning influencer marketing agency, has been a leader in the influencer marketing space since 2015. With offices in New York, London, and Singapore, the agency has an impressive client roster, including brands like Dell, Nivea, Audi, Pernod Ricard, The Body Shop, Mars, and Wayfair.

The Goat Agency is known for its data-driven and human-centric approach to influencer marketing. Leveraging a vast database of over 100,000 influencers, the agency quickly identifies the best matches for a brand based on audience alignment and campaign objectives. Their full-funnel marketing approach integrates influencer campaigns across all major social media platforms, driving awareness, engagement, and conversions.

Key Services:

• Full-Funnel Influencer Campaigns
• Vast Influencer Network
• Data-Driven Strategies
• Guaranteed Deliverables

16. Open Influence

Open Influence is a leading influencer marketing agency with a focus on data-driven campaigns and personalized influencer strategies. With offices in New York, Los Angeles, Paris, and Sydney, Open Influence has established itself as a global player in the influencer marketing industry, working with brands such as Google, Ulta, Converse, Amazon, and L’Oréal. The agency takes a full-stack approach, covering everything from strategic ideation to influencer identification, campaign execution, and post-campaign analytics.

Open Influence’s in-depth understanding of the digital landscape allows it to craft cross-platform campaigns that drive awareness, engagement, and conversions. The agency leverages its in-house influencer community platform, Obvious.ly Studio, which offers influencers a personalized experience by providing them with dedicated campaign managers. This ensures smoother communication and a higher quality of service throughout the campaign lifecycle.

Key Services:

• Full-Stack Campaign Management
• Cross-Platform Campaigns
• Influencer Community Platform
• Data-Driven Insights

17. Cloutboost

Cloutboost is an influencer marketing agency based in Dallas, Texas, with a specialization in the gaming sector. The agency has a strong focus on connecting gaming brands with the right influencers to create campaigns that resonate deeply within the gaming community. Cloutboost works with a curated network of over 500,000 gaming influencers to create highly targeted, impactful campaigns for brands looking to amplify their presence in the digital gaming world.

One of Cloutboost’s standout features is its seamless integration of paid advertising and public relations (PR) to create a holistic promotional strategy for gaming titles. Their proprietary client portal provides real-time updates, analytics, and automated reporting, enabling clients to manage campaigns efficiently. This tool, free with their services, ensures that clients have complete control over their campaigns, optimizing and scaling with precision.

Key Services

• Influencer Marketing for Gaming
• Paid Advertising Integration
• Proprietary Client Portal
• Gaming Focus

18. Carusele

Carusele, based in Raleigh and Birmingham, is an industry leader in influencer marketing with a strong focus on delivering data-driven, results-oriented campaigns. Founded in 2015, the agency has gained a reputation for its ability to optimize campaigns in real-time, ensuring the highest engagement and impact for brands. They serve a range of notable clients, including Starbucks, Walgreens, Pyrex, Pepsi, Sabra, and Haagen-Dazs.

The cornerstone of Carusele’s approach is their Content Performance Index™, a proprietary tool that tracks, tests, and scores influencer content in real-time. This allows them to quickly identify high-performing content and syndicate it across multiple channels to maximize reach. Their data-driven strategy extends beyond content creation, using tools like the TrueViews Algorithm and Engaged Audience Profiles™ to provide deep insights into audience engagement, helping brands connect with the right customers.

Key Services

• Content Performance Index™
• Advanced Targeting
• White-Glove Services
• Real-Time Campaign Optimization

19. The Motherhood

The Motherhood is a Pittsburgh-based influencer marketing agency with over a decade of experience in creating handcrafted, meaningful campaigns that deliver measurable results. Since its founding in 2006, the agency has developed a reputation for building personal relationships with influencers rather than relying on algorithms. This hands-on approach allows The Motherhood to ensure that every partnership is genuine and highly effective, leading to exceptional engagement rates and visible outcomes for their clients.

Key Services

• Handcrafted Influencer Campaigns
• Risk Mitigation and Compliance
• Social Media Management
• Creative, Effective Campaigns

20. NoGood

NoGood is a growth marketing and influencer marketing agency known for its data-driven, growth-hacking approach. Headquartered in New York City, NoGood helps startups, direct-to-consumer (DTC) brands, and enterprise clients scale their businesses through effective influencer marketing and digital strategies. Their unique combination of performance marketing and creative solutions makes them a strong partner for brands looking to grow rapidly.

NoGood is recognized for its expertise in turning influencer campaigns into revenue-generating strategies. They rely heavily on analytics to measure performance and optimize campaigns in real-time, ensuring that brands achieve the best possible ROI. Whether it’s a startup aiming to build brand awareness or a larger enterprise focused on conversions, NoGood offers tailored influencer solutions that align with each client’s growth objectives.

Key Services

• Data-Driven Influencer Marketing
• Growth Marketing
• Creative Content and Production
• Full-Service Campaign Management

Why partner with one of the best influencer marketing agencies in the USA?

Partnering with one of the top influencer marketing agencies in the USA can significantly elevate your brand’s visibility and engagement. These agencies not only connect you with the right influencers but also craft tailored strategies that align with your business goals. Here’s why working with the best in the industry can benefit your brand:

• Access to Expertise: Top influencer marketing agencies have deep industry knowledge, ensuring that your campaigns are aligned with the latest trends and platform algorithms.
• Efficient Campaign Management: From influencer selection to content creation and reporting, these agencies handle the complexities of influencer marketing, allowing you to focus on other business areas.
• Data-Driven Insights: The best agencies rely on real-time data to optimize campaigns, ensuring maximum ROI and helping you achieve measurable business outcomes.
• Enhanced Reach and Engagement: With vast networks of influencers, these agencies can amplify your brand’s message across platforms like Instagram, TikTok, YouTube, and more.
• Guaranteed Results: Many top agencies offer performance guarantees, ensuring that you get the results you’re paying for, whether it’s increased sales, brand awareness, or customer engagement.

By partnering with a leading influencer marketing agency, you can ensure that your brand remains relevant, engaging, and visible to your target audience in an increasingly crowded digital landscape. Whether you’re looking to launch a new product or expand your reach, these agencies have the expertise and tools to make it happen.

What does influencer marketing in the USA cost?

Influencer marketing in the US offers diverse opportunities, but costs can vary significantly based on campaign size and influencer tiers. Understanding these pricing structures is crucial for budgeting effectively and maximizing ROI.

Below is a detailed breakdown of estimated costs for influencer marketing in USA across various campaign sizes and influencer categories, along with their key benefits and potential challenges: