Aria, by Socially Powerful, our free AI-Powered global influencer marketing and creative technology.
If you're looking to access the world of influencers, the creator economy and everything in between, Aria is the influencer marketing technology for you.
Aria - Influencer Marketing Platform, by Socially Powerful.
In 2024, we launched our influencer technology, Aria. Born from our frustration with influencer marketing platforms and influencer software, Aria was built to empower brands of all sizes.
Aria provides an all-encompassing influencer platform for seamless influencer discovery, outreach, and collaboration. Unlike conventional influencer platforms that demand payment for access, we firmly believe in democratizing the influencer marketing landscape and giving it to brands for free.
We recognize that the true essence of influencer marketing lies not just in the size of the audience but in the ingenious ideas of the agencies behind the campaigns. With Aria, brands can navigate diverse influencer demographics and platforms to identify and engage influencers who align with their ethos.
A game-changer in its own right, Aria leverages the power of AI to offer a glimpse into the future – by presenting realistic campaign visualizations, enabling brands to foresee the potential impact of their collaborations of how it could all play out with influencers.
Socially Powerful – where attention meets guaranteed impact.
Born out of the frustration of other influencer marketing tools and technology, we developed Aria to democratise the influencer marketing industry, giving it away for free.
We believe that accessing influencers is something brands should not be paying for, nor is it the be all and end all of all influencer marketing campaigns. Technology does not answer all marketing problems, you need a marketing agency that understands social, strategy and creative that sings to the audience you want to reach.
You can access Aria here, step into the an influencer platform where you aren't bound by paying to access information, instead you have it all for free.
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AI-Powered Discovery
Aria is powered by AI at multiple touch points throughout your user journey using it.
Firstly, we've added the capability for AI-powered instant influencer discovery, analysing over 200m influencer profiles for accurate results. No more having to filter through to find what you're looking for, Aria does it for you.
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AI-Powered Precision Search
Aria, responds to natural language prompts, such as “A curly haired mom, living in New York" rather than limiting the search to pre-set filters.
Aria's intelligence goes beyond traditional search, with three layers of enrichment.
It starts by enhancing influencer profiles with historical insights, then delves into captions, bios, interests, and keywords, and finally, introduces visual search for a new dimension in discovery.
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AI-Powered Image Recognition
Aria's visual search functionality is elevated through the integration of Amazon Recognition, introducing a new level of sophistication to influencer discovery. With Aria's innovative prompt-based search, you can effortlessly identify influencers by analysing images from their social media accounts.
This advanced feature provides precise insights by recognising locations, objects, and much more within the images, offering an unparalleled influencer discovery experience.
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Continuous Advancement
Aria is paving the way for a revolutionary influencer discovery experience through its innovative crowdsourced enrichment approach. Unlike traditional methods,
Aria's intelligent system takes your influencer profiles to the next level, ensuring enhanced discoverability and ease of use. Immerse yourself in a treasure trove of historical campaign data and performance insights, gaining a comprehensive and unparalleled view of your influencer marketing landscape.
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Predict Campaign Outcomes
Aria revolutionizes influencer marketing by harnessing the potential of AI-powered forecasting.
Through Aria, you gain access to predictive insights that offer a sneak peek into the success of your campaigns even before they go live.
Armed with these data-driven predictions, you can make informed decisions that set the stage for truly impactful marketing initiatives, transforming your campaigns into game-changers.
PROJECTS
Take a look at some of our most recent influencer marketing case studies.
Yes, we do. If you're a marketer at a brand, you can access it for FREE! There are no hidden fees, numbers of searches or the amount of influencers you can look at.
It's called Remedy and if you click the technology section on our website, you can find out more about it.
We know how to get business results from social.
Whether you're looking to build your brand, connect to new audiences, drive traffic, downloads, or sales, we reverse engineer from the agreed outcome to develop long-lasting engagement and business impact.
We guarantee results. If we don't hit agreed KPI's you don't pay us. Simple.
We've been here from the start.
Born from the influencer marketing space, we've seen the industry grow from nothing to what it is today - a prominent piece of marketing spend, which is only going to get bigger. We've been responsible for developing, innovating and professionalising a young sector, feeding clients with the latest cultural insights and best-in-class industry-leading results.
While the marketing landscape is constantly changing, influencer marketing remains a consistent trend. Despite its impact, many brands struggle to make influencer marketing a smart, long-term investment that really impacts their sales. Socially Powerful is an global influencer marketing agency that guarantees huge results that outperform traditional marketing channels.
With a wealth of knowledge and a team of social scientists that are plugged in to social and cultural trends, we can keep your brand in the cultural context of NOW.
Acting as an extension of your team, we design and implement bespoke influencer marketing programmes. Also offering a complete end-to-end agency service—from strategy and creative to execution and operations—we can deploy one-off activations or long-term influencer programmes.
Our global influencer marketing agency’s approach is platform and channel agnostic. We activate global influencer marketing campaigns on YouTube, Instagram, Snapchat, TikTok, Weibo, WeChat and more. Using our data and insights team, we have access to years of data collection and previous campaign performance to guarantee results. We are so confident in our abilities that if we don’t hit our agreed KPIs, you don’t pay us.
That depends on what you're looking to achieve and that's why we exist, to provide you with the information that helps you understand what platform is best for you. We have experience of running thousands of influencer marketing campaigns and understand what platforms drive what results.
Influencer marketing agencies help connect brands with audiences that care, in spaces they are most active and engaged. They have a wealth of experience and knowledge that brands need to create impactful influencer campaigns. As a result of social media developments, there are countless ways influencer campaigns can be executed. With cross-platform campaigns, video production, brand partnerships, and sponsored posts, there are all sorts of ways influencers can be leveraged to communicate to and engage your target audience—we’re the agency that will find the best way for your brand.
Although brands have become savvier when using social media, influencer marketing remains misused and misunderstood. At Socially Powerful, we work behind the scenes to correlate data, review payments and contacts, and ensure all content is optimised. We track the timings, hashtags and tags that have the ability to make or break a campaign. Keeping track of all the details needed to ensure success can be a headache—that’s why we do it for you. This way, we guarantee meticulously planned, high-performing campaigns.
Socially Powerful is an influencer marketing agency that believes the most important aspect of any influencer campaign is authenticity. We use our social scientists to find influencers with loyal followers and real audience engagement. We prioritize trust and authenticity to ensure campaign success; by maintaining positive relationships with influencers, we can guarantee authentic content performances, resulting in a disruptive and successful campaign.
We know how to target audiences. We can promote your brand using a personalised selection of influencers across platforms where your audience lives including Facebook, Instagram, Twitter, YouTube, Twitch, TikTok and more. All our clients are unique, so we believe the influencers and strategies used to promote them should be too. We guarantee unique campaigns that disrupt in spaces where it matters.
Our specialised team of social scientists have expert knowledge and experience within the influencer world and can give your brand a distinct advantage over competitors. Our years of industry experience can ensure your brand gets noticed, stays relevant to existing and new audiences and grows its influence online. Our objective opinion on influencers’ role in your business strategy is both creative and tactile and comes with no affiliations, just smart decisions.
Influencer marketing is one of the most effective forms of modern day marketing. Influencer marketing provides more impactful and meaningful results than traditional marketing methods.
Not only can you increase your reach and brand awareness, but boost sales, traffic and downloads, increase trust and credibility and improve brand perception.
Socially Powerful is a global influencer marketing agency that has scaled, worked with and retained some of the most recognisable brands across the world.
We were born from the influencer marketing space and have grown and matured alongside the industry. With our team of social scientists and in-house tools and influencer platforms, we have a comprehensive understanding of the influencer and social media landscapes.
Our thorough influencer marketing process ensures our understanding of your brand, creative concepts, influencer selections and campaign analysis are relevant and optimised to guarantee success.
Typically, we always combine influencer marketing with our paid media solution. We have the creative genius of the influencers and creators we deploy for campaigns, combined with the targeted, supercharged paid media approach to drive conversions and hit wider audience demographics.
We're more than an influencer agency; we're your strategic partner in influencer marketing. With our leading technology, Aria, we customise influencer strategies to your goals, launching innovative campaigns that guarantee results.
From strategic planning to flawless execution, our collaborative approach ensures authentic brand narratives. We transform influencer communities into your brand advocates, connecting your brand across niche categories and diverse subcultures on social platforms.
At Socially Powerful, we know what it takes to cut through digital and social noise as a leading paid social agency.
In a world of distracted and ad-savvy audiences, our expert paid media team uses insight-driven strategies to engage your target audience on their preferred platforms, speaking their language.
Acknowledging the dynamic nature of social media, we continuously test when it comes to paid social to stay ahead of the curve and fine-tune campaigns to ensure your paid social efforts remain impactful and relevant.
We are a global leading social agency. Plain and simple, we understand attention.
In a world where social media never sleeps and dwindling attention spans, relevance is the most important commodity across social platforms; if you don’t move at the speed of culture, your brand will get lost in the noise. With our best-in-class social media marketing services, we’re marketing in real-time.
Through our community management and social media agency, we help clients BE culturally relevant and SHAPE culture for the audiences that follow them across all social media platforms.
Having built some of the most engaged and followed communities on social media platforms, we have a real-time connection to the culture of what is happening worldwide, making Socially Powerful the ideal choice for your next community management agency.
Socially Powerful Studios is our video production agency, specialising in attention-grabbing social content that provokes reactions.
Immersed in a media innovation community, our video production company creates unique original, branded, and social content for all mediums, including omnichannel campaigns, TV commercials, social media, and global brand experiences.
Social commerce has become huge part of our agency, where we create seamless social shoppable experiences across social platforms for brands, turning engagement into sales.
We understand that audiences spend more time on their mobile phones, constantly connected and plugged into social media, providing brands with the perfect opportunity where customers are most active and inspired, to turn social engagement into sales.
We'll show you how to start powerful conversation, drive social engagement, build your brand, hit sales targets or meet other goals you have, wherever you are in the world.
