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SOCIAL AND INFLUENCER MARKETING NEWS + INSIGHTS

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Weekly Marketing News, 9th April 2021

This week we’ve seen Clubhouse launch tips, TikTok announce six new interactive music effects and video editors for brands, Stella bring back ‘Reassuringly Expensive’ and Dwayne Johnson pay for your side of guac. What is this? Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of […]

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10 Types of Influencers to Improve Your Marketing

Influencer marketing is at an all-time high given that social media influencers help companies to promote brand awareness and build credibility and trust among their audiences. Social media platforms such as Facebook, Twitter, Instagram and TikTok are renowned for utilising influencer marketing to grow businesses’ audiences. There are, however, so many different types of influencers […]

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Beauty Bloggers You Need to Follow in 2021

The beauty industry is arguably one of the most dominant industries on social media seeing as it is prevalent on platforms like YouTube, Instagram, Twitter and TikTok. In recent years, there has been a rise in beauty influencers, with the likes of beauty gurus such as Jeffree Star being one of the richest beauty bloggers […]

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How Brands Can Use TikTok for Business

TikTok is one of the fastest growing social media platforms of all time and saw a dramatic rise in users throughout the COVID pandemic. It has been shortlisted as one of the most downloaded apps globally for the past two years, with many users finding time to explore the platform and connect with online audiences […]

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Weekly Marketing News, 7th April 2021

This week we’ve seen Instagram’s TikTok clone, YouTube hiding dislikes, Nike suing ‘Satan Shoes’, a streamer forgets to pay his electricity bill, KFC pulls more slogans and Burger King’s trick shots. What is this? Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, […]

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The Importance of Social Commerce in 2021

Social media is constantly adapting and evolving to suit the latest consumer trends. The evolution of social media means consumers now communicate with those beyond family and friends. The accessibility and popularity of social platforms means brands are able to play a large role in what we see across social channels. Over the past decade […]

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10 Types of Social Media Every Marketer Needs to Know

It goes without saying that social media dominates the internet. Mainstream platforms like Facebook and Instagram collectively have billions of users across the world. However, many marketers solely focus on the largest platforms when seeking marketing opportunities instead of prioritising the sites that best suit their goals and values. There are several different types of […]

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Social Media Podcasts for 2021

Podcasts are extremely popular in today’s society as there are over 30 million podcast episodes in the world. It is no wonder that social media podcasts are in high demand as they attract regular listeners through their frequent content that is easily accessible online. In this day and age, it is crucial for marketers to […]

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8 Types of Social Media Videos for 2021

The internet is filled with videos of all different kinds. Every social media platform makes videos easily accessible to its users, typically being a main feature of sites like Instagram, YouTube and TikTok. Anything from live streaming to posting stories on social media is ideal for brands and social media influencers to connect with their […]

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Top 10 Female Fitness Influencers

In the midst of the global pandemic, the fitness industry has been thriving more than ever before. Millions of people around the world are inspired by their favourite fitness influencers to get into shape from the comfort of their own homes. Fitness influencers are recognised for being disciplined and motivated, which encourages their followers to […]

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