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SOCIAL AND INFLUENCER MARKETING NEWS + INSIGHTS

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How Can Brands Unlock Black Friday and Cyber Monday on TikTok?

Black Friday is arguably the biggest shopping event of the year, closely followed by Cyber Monday. Although initially created as an offline, in-store sales event (featuring thousands queuing outside stores in hopes of a steal), it has since transitioned to include online shopping as a result of consumer habits changing.  As a result of the […]

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The Battle for Ears: The Importance of Audio

Audio experiences are huge parts of consumers’ lives. Consider the rise in popularity of podcasts—in the past decade, we have seen a steady increase in regular podcast listeners; 56% of consumers under the age of 35 listen to podcasts at least once a month. Combining this with the impact of TikTok audio (88% of users […]

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Why does Twitter’s Spaces work?

While visual content has dominated social media since its conception, audio content is gaining momentum. As video begins to take precedence over static content, the importance of audio has increased, with many social media platforms introducing their own drop-in audio features.  Following the initial success of Clubhouse, Twitter began testing its Twitter Spaces to selected […]

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Weekly Marketing News, 12th November 2021

Who’s behind the ‘1 tree for every pet picture’ trend? YouTube hiding Dislikes, Instagram launches social reality series, Nike trademarks virtual goods and Aldi’s ‘A Christmas Carrot’. What is this? Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming […]

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How Car Brands Can Use TikTok

If you think of a car advert, your mind probably goes to luscious green scenery with a shiny car winding through remote mountain roads. Or maybe you think of neon city lights and smooth roads? Either way, with a varying combination of these features, you’ve probably covered every car advert out there—maybe with a smiling […]

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Using Live Streaming To Drive An Omnichannel Strategy

As the “new normal” becomes simply “normal”, the retail industry has readjusted to post-pandemic consumer habits. So, what does normal look like?  New research shows that consumers aren’t necessarily prioritising either online or in-store shopping, but want retailers to meet them wherever they are. In a report by Klarna, nearly 90% of shoppers say they […]

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Weekly Marketing News, 5th November 2021

TikTok increases caption limit, Pinterest launches live shoppable content, the rise of the super app, Instagram’s new ‘Add Yours’ feature, Amazon wants to reinvent radio.  What is this? Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more… […]

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Weekly Marketing News, 29th October 2021

Instagram Story links for everyone! New creator monetization options for TikTok and IG, Burger King give away free meals at 3am, Whatsapp Shopping Collections and War photographers go inside Call of Duty. What is this? Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social […]

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The Age of the Super App

Super apps provide a dizzying array of services, all in a one-stop-shop on your phone’s home screen. Popular in Asia and Latin America, super apps such as WeChar, Grab and Kakao have become ingrained into people’s everyday lives thanks to their convenience and versatility.  But why haven’t they managed to conquer the West? In Europe […]

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The Future of Fashion is Digital

Technology is developing at an incredible rate. With social media platforms offering in-app shopping, Facebook and Snapchat’s AR glasses, AR in retail stores and live shopping platforms, the Metaverse is creeping closer and closer with each incremental innovation. We’ll soon be spending a significant amount of time in the Metaverse, but we have one important […]

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