Blog

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As the digital landscape continues to evolve at a breakneck pace, TikTok has emerged as a juggernaut in social media marketing. For businesses aiming to capture the zeitgeist of today's internet-savvy audience, mastering TikTok is not just an option—it's a necessity. But with great power comes […]

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As we step into 2024, the landscape of digital advertising continues to evolve at an unprecedented pace, making the choice of a paid media agency more crucial than ever. In this vibrant digital era, the right paid media agency can be the difference between a successful campaign and a missed opportun […]

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In today’s competitive marketing landscape, understanding your audience is more than just a benefit—it’s a necessity and leveraging brand partnerships can help this. Brands that deeply understand the preferences, behaviours, and values of their consumers are the […]

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Event marketing has become a cornerstone for brands looking to make a splash. Concerts, in particular, provide an opportunity for brands to reach a guaranteed crowd while benefiting from the star power of the artists involved.  […]

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For digitally-savvy brands like Summer Fridays and Patrick Ta Beauty, building an online empire has come effortlessly. From a viral ‘Jet Lag’ lip mask that appeared to spark an Instagram-induced frenzy, to a foundation release circulated on TikTok, these two brand […]

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What Black Friday marketing campaigns are making a splash this year? Once a one-day shopping event, Black Friday has grown into a pivotal moment for brands to connect with consumers, boost sales, and expand their audience bas […]

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On November 5th, our friends across the pond set out in their millions to elect a new President of the United States.  148, 727, 217 votes later, Donald Trump was re-elected for his second term in office. The response to his […]

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Influencer marketing for beginners involves partnering with individuals who have strong online followings to promote products. In fashion, influencers act as trusted tastemakers, driving trends and offering authentic reviews. […]

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When did you start working at SP? I joined SP in July of this year. What is your role? I’m an Account Manager. What does that entail? […]

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The rise of Influencers in Europe has significantly changed the way people discover new cuisines, restaurants, and food trends. Platforms like TikTok, Instagram, and YouTube have become vita […]