Blog

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Picture this: a creator posts an unboxing video of your product, and they’re genuinely excited about it. It lands in the right feeds, picks up real traction, and by the weekend you're restocking.Naturally, you want to put i […]

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If your ads have started to feel a little too polished for their own good, you're not imagining it. Audiences can now spot a scripted brand shoot from a mile away, and they’re scrolling straight past it. That's a big part of why UGC-style content has taken over. Tes […]

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The relationship between brands and creators is shifting from creators as content suppliers to creators as genuine contributors. […]

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You've probably worked with an influencer where a post got a good number of likes and comments, but sales stay the same. In such cases, the numbers have likely been inflated by fake, inactive, or low-quality accounts.The best […]

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We take skincare advice from someone we've never met. We buy trainers because a creator we follow wears them. We try restaurants, download apps and book holidays based on recommendations from people we'll probably never meet.[…]

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The UK's biggest and boldest marketing festival returned to Shoreditch from 7-9 July, and this year's theme couldn't have been more timely. With 'AI slop' crowned Macquarie Dictionary's Word of the Year, MAD//Fest declared 2026 the year o […]

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