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SOCIAL AND INFLUENCER MARKETING NEWS + INSIGHTS

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Most Active Brands in Influencer Marketing: January 2021

There are countless ways brands can use influencer marketing. For some brands, influencer marketing platforms are used as a one-off campaign strategy. For others, it’s a continuous sales routine that drives most of their sales.  Each month, we analyse and organise data from our in-house influencer marketing agency to see which brands are most active […]

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Which Social Media Platform is Best for Marketing?

There are so many social networks out there, with each site providing different ways for brands to market their products and services. There are, however, a number of factors which determine the influencer marketing platforms that brands choose to promote their services. As a result, choosing the best social media platform that works for your […]

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How Video Game Influencers Are Affecting Game Culture

The games industry is extremely impactful in today’s society as it is currently estimated to be worth around $138 billion. It is arguably one of the fastest-growing industries to date. With this in mind, video game influencers have a powerful online presence, with the top gamers collectively having hundreds of millions of followers across all […]

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Green is the New Black: Our Top Sustainable Initiatives

Sustainability has become a huge buzzword for brands across all industries. Environmental concerns are increasingly important to consumers and having good products isn’t enough to gain customers anymore. Shoppers are actively looking for brands they can align their own personal values with. Since the beginning of the pandemic and various lockdowns, it has been reported […]

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Direct to Consumer and Social Media: The FMCG Opportunities

2020 was a catalyst for change in consumer shopping habits and FMCG brands have taken note. With consumers spending more and more time online, many brands have begun bypassing retailers and are adapting their business models to sell directly to consumers. The old shopping experience of standing in massive queues and social distancing isn’t appealing […]

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Music Influencers: Who Are They And Where to Find Them

Music is universal, so it is something that everyone, everywhere, enjoys on a daily basis. With genres ranging from rock to R&B, it is no wonder that music influencers have a powerful presence on all social media platforms. The world’s best music influencers and artists are among the most followed people on networks such as […]

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Weekly Marketing News: 22nd January, 2021

This week we’ve seen Oatly shame dairy-drinking dads, Shein racing to purchase Arcadia, holidaying influencers lose thousands of followers, online concert subscriptions, TikTok making creator Q&A’s easier, G2 ESports collaborating with Adidas, an Animal Crossing inspired makeup line, and Gymshark using Pinterest. What is this? Each week, Socially Powerful get together and share industry news […]

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Say “Cheese”: How Cheese Brands Use Social Media

Social media marketing is one of the most influential forms of marketing nowadays. Brands from all over the world use social media to speak directly to their audiences and push their key messages and campaigns. Due to the accessibility of social media, it is incredibly easy for brands to create an online presence. However, as […]

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TikTok Marketing: The Ultimate Guide for Brands

As the fastest growing social media platform, TikTok is rapidly on the rise. The pandemic has forced millions of people across the world into lockdowns, which has unsurprisingly contributed to millennials and the Gen Z population becoming addicted to the social network. With content ranging from dance, food and travel, TikTok is an app that […]

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What is a Lifestyle Instagram Influencer?

What is a Lifestyle Instagram Influencer? We live in a society where seeking lifestyle advice from influential people on social media is common practice. With over 1 billion monthly active users worldwide, Instagram is a platform inundated with different types of influencers, from celebrity influencers, to fashion influencers to makeup influencers. One of the most […]

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