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A “finfluencer”—or finance influencer—is an influencer that shares financial information and expertise.  They offer Gen Z and Millennials financial advice in snackable, light-hearted formats and are becoming an increasingly popular source of financial information on social media. Finfluencers have been able to solidify their relevance thanks to the rise of fintech, COVID and unemployment uncertainty […]

A “finfluencer”—or finance influencer—is an influencer that shares financial information and expertise.  They offer Gen Z and Millennials financial advice in snackable, light-hearted formats and are becoming an increasingly popular source of financial information on social media.  What are the opportunities? Connect with new generations and upcoming spenders Using social media and influencers is one […]

The TikTok algorithm is the reason the platform has been so successful and popular with users. The algorithm ensures every TikTok user’s experience is highly personalized, which is what makes it so addictive. The hashtags used, location, music used and TikToks liked all contribute to what is shown to users. So how can brands harness […]

Learning to auto schedule Instagram posts is a great way to save yourself time when creating content. Consistent and high-quality content is easier to ideate, create and share when a load of the work is assisted by automation. Using different tools to pre schedule Instagram posts gives you more time to focus on your greater […]

TikTok promises brands huge opportunities, especially when it comes to reaching a younger audience. With the chance to go viral, top TikTok users and ever-changing trends, it’s almost certain that brands can find a strong space on the platform. Pairing these with the best time to post on TikTok, you are in for a winner.  […]

In a digital age, a digital marketing plan should be a big component of your overall marketing strategy. Consumers are constantly online so it’s important to have a sound understanding of how your audience really spends their time online. The ever-evolving and changing digital landscape can be overwhelming without a well-thought out digital marketing plan. […]

Augmented Reality (AR) in retail isn’t anything new, but it is still exciting. As a result of interactive AR games (think the 2016 Pokémon Go frenzy), consumers have become used to using AR technology in everyday life through their own personal technology. For retailers, this creates a brand new audience of consumers that are ready […]

TikTok is a popular entertainment app that’s used by nearly a billion users daily—the majority of whom are under 25. TikTok’s highly diverse audience base means there is an incredibly diverse range of content people create and consume. While TikTok began as a space for dance challenges and comedic videos, it has evolved into an […]

LinkedIn is a go-to platform for many B2B marketers and for good reason—45% of B2B marketers have won customers through LinkedIn and the platform generates around 300% more B2B leads for marketers versus other platforms such as Facebook.  To attract new customers, you need to perfect your LinkedIn lead generation funnel. This won’t happen overnight. […]

What is On-Page SEO? On-page SEO (sometimes referred to as “on-site SEO”) is the practice of optimising web-page content for search engines and users. On-page SEO factors include optimising title tags, keyworded content, internal links and URLs. On-page SEO activity hopes to improve site rankings and gain more relevant traffic from search engines. SEO techniques […]