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SOCIAL AND INFLUENCER MARKETING NEWS + INSIGHTS

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Weekly Marketing News: 15th January, 2021

This week we’ve seen influencers on holiday, Pokemon’s birthday plans, Primark’s lockdown losses, Twitch record smashed, Google experimenting with video carousels, David Bowie making it to TikTok and TikTok protecting young teens.  What is this? Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social […]

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Nice to Meat You: How Vegan Replacements Use Social Media

Veganism is one of the most popular but controversial diets available. The peak search-interest for veganism is in January, coinciding with the “Veganuary” charity movement, which gained 200,000 more sign-ups in 2021 than in 2020. The general interest and conversions to veganism have increased year on year, with the number of meat substitute brands growing […]

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Top Snapchat Influencers to Follow in 2021

With over 300 million users across the globe, Snapchat is arguably one of the most widely used social media platforms. As 2020 subjected millions to staying at home, social media users have become more dependent on receiving quality content from influencers. This has provided the ideal opportunity for brands to collaborate with social media influencers […]

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The Importance of Influencer Marketing

Social media is a vital marketing platform to all businesses (big and small alike) and the fact influencers are integral to any marketing campaign isn’t groundbreaking news. Due to the ease of existing online, it has become difficult for brands to break through the static and gain the attention they desire. Consumers have a general […]

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What is Content Marketing?

The digital marketing space has become inundated with various new phrases and marketing terms within the last few years, and it can be tricky to keep on top of them all. With traditional marketing becoming less relevant by the minute, it’s important to know your digital marketing terms and what they actually mean. One of […]

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Weekly Marketing News: 8th January, 2021

What’s happened in the first week of the new year? Trump faces a ban from Twitter, CEDER hosts a virtual wellness retreat, Ronaldo joins Garena Free Fire, the UK gaming market booms, Cosmopolitan faces backlash and audio-led Clubhouse invites new members. What is this? Each week, Socially Powerful get together and share industry news and […]

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Content Marketing vs. Digital Marketing: All You Need to Know

Nowadays, the majority of online marketing campaigns use a range of tactics and strategies integrated together to form a whole, cohesive system. A lot of marketing strategies can work together seamlessly – so seamlessly it’s often difficult to distinguish the differences between them. This is usually the case with content marketing and digital marketing. Both […]

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Top Makeup And Beauty Influencers to Follow in 2021

The beauty industry is constantly evolving, and the beauty communities on Instagram, Youtube and TikTok are growing faster than ever. The industry is shaped and moulded by new beauty and makeup influencers that are being discovered daily. As a result of the various lockdowns and quarantines in 2020, everyone has been glued to their phones, […]

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Is e-commerce live streaming the future of shopping?

Thanks to the current social climate, E-commerce is on the brink of some major changes. Not to mention, Jeff Bezos Amazon has completely shapeshifted our consumption habits with his simple yet marvel marketing technique of making E-commerce accessible and affordable, consistently. After all, we are living in an era of instant gratification. We want things […]

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The Rise of Twinfluencers

When it comes to the rising stars of social media, lately we feel like we’ve been seeing doubles. From youtube stars like the Rybka Twins and Brooklyn and Bailey McKnight to influencers such as Veronica and Vanessa Merrell or Shannade and Shannon Clermont. This makes perfect sense as the birth rates for twins in the […]

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