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SOCIAL AND INFLUENCER MARKETING NEWS + INSIGHTS

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What are the benefits of influencer marketing?

There are many benefits of using influencer marketing, but more often than not, it provides an opportunity for businesses to quickly build their brand online and raise awareness among potential customers within their target audience. Forbes has said that influencer marketing is growing at a faster rate than digital advertising, more than likely due to […]

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Weekly Marketing News, 6th May 2022

Insta goes full screen and pins posts, TikTok Pulses, Twitter launches Circles, and Alaska Airlines uses the Force.  What is this? Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more… PLATFORM NEWS 1. Instagram tests full-screen home […]

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The Key to Influencer Marketing on Instagram

Influencer marketing on Instagram has become a go-to social media marketing strategy. Influencer marketing is a fantastic way to get your brand and products known, but what is the importance of influencer marketing on Instagram you may ask?  With consumer habits continually shifting to favour digital, influencer marketing has never been more important. Consumers have […]

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What is Influencer Marketing and How Does it Work in 2022?

We have entered a social-first era. With consumers spending more and more of their spare time on social media, the way we communicate has changed. And as a result, the way we market has too. Enter: influencer marketing. What is influencer marketing? Influencer marketing is a type of social media marketing that uses endorsements and […]

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What is Influencer Marketing and How Does it Work?

Social media has become a go-to platform for brands to communicate with their target customers. In a digital-first time, being active on social media isn’t a choice anymore, it’s a necessity. One of the best social media strategies to use is influencer marketing.  But what is influencer marketing, and how does it work? Let’s start […]

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Influencer Marketing Trends 2022

Influencer marketing trends in 2022 change as quickly as the general social media landscape. With new platforms and features cropping up every week, keeping on top of influencer marketing trends is a full-time job. Keeping on top of influencer trends is important because it shows your brand is culturally relevant. Showing you understand social media […]

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Your Go-To Influencer Marketing Guide

Social media has become a vital platform for brands to communicate with their target customers. In a digital-first era, being active on social media isn’t a choice anymore, it’s a necessity. One of the best social media strategies to use is influencer marketing. In this influencer marketing guide we will cover the ins and outs […]

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Influencer Marketing Statistics 2022

Influencer marketing has become one of the most popular forms of marketing, with more and more brands using an influencer marketing agency to achieve the best influencer marketing stats. As the years go on, influencer marketing continues to grow with influencer marketing statistics reaching new heights, continuing to expand every year.  Instagram is known as […]

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Social Media Influencer Marketing for Beginners

Social media influencer marketing, or branded creator content, is a set way to expand your brands reach and social influence. Social media influencer marketing is a huge and growing industry, with many large brands successfully including social media influencer marketing in their marketing strategy. Social media influencer advertising is an easy and effective way to […]

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The Power of Influencer Marketing: Fashion Edition

Influencer marketing and fashion go together like jeans and a nice top. Social media’s popularity has boomed over the years, with over half the global population active across various platforms. Social media and influencer marketing in fashion allows brands to place themselves directly in front of their target audience, continuously engage with them and build […]

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