Blog

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For brands, K-beauty influencers give much more than just audience reach, which is why selecting the right influencer is so crucial. The right creator will not only bring their expertise and cultural relevance but also build trusted product recommendations. But, with so many k beauty influencers sha […]

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It’s no secret that TikTok in 2026 looks pretty different to the platform we all became obsessed with in 2018. And that means it’s also pretty different to the platform brands originally learnt how to market on. Understanding how brands should use TikTok features […]

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It’s no secret that TikTok in 2026 looks pretty different to the platform we all became obsessed with in 2018. And that means it’s also pretty different to the platform brands originally learnt how to market on. Understanding how brands should use TikTok features […]

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Picture this: a creator posts an unboxing video of your product, and they’re genuinely excited about it. It lands in the right feeds, picks up real traction, and by the weekend you're restocking.Naturally, you want to put i […]

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If your ads have started to feel a little too polished for their own good, you're not imagining it. Audiences can now spot a scripted brand shoot from a mile away, and they’re scrolling straight past it. That's a big part of why UGC-style content has taken over. Tes […]

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The relationship between brands and creators is shifting from creators as content suppliers to creators as genuine contributors. […]

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You've probably worked with an influencer where a post got a good number of likes and comments, but sales stay the same. In such cases, the numbers have likely been inflated by fake, inactive, or low-quality accounts.The best […]

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We take skincare advice from someone we've never met. We buy trainers because a creator we follow wears them. We try restaurants, download apps and book holidays based on recommendations from people we'll probably never meet.[…]