Top 20 Influencer Marketing Agency In New York (NYC)

New York City is home to some of the most innovative and impactful influencer marketing agencies in the world. In a market where competition is fierce, and trends are ever-evolving, businesses seeking to build brand awareness, engage audiences, and drive conversions through influencers need the expertise of top agencies that understand both the local and global digital landscape.

In this article, we’ve handpicked the 20 best influencer marketing agencies in NYC. From large-scale global campaigns to niche collaborations, these agencies are at the forefront of influencer marketing, delivering customized strategies that connect brands to the right audiences.

All these different influencer marketing agencies excel in their approach, offering a unique mix of services, technologies, and innovative methodologies tailored to deliver maximum ROI and engagement.

Let’s dive into the list of the best influencer marketing agencies in New York to help you make an informed decision when selecting a partner to take your brand to the next level through influencer marketing. Whether you’re a brand looking to tap into the power of TikTok, Instagram, YouTube, or more, finding the right partner can make all the difference.

What defines the best influencer agency in NYC?

To be considered among the best influencer marketing agencies, an agency must excel in several key areas that directly impact a brand’s success. In a saturated digital landscape, influencer marketing agencies need to offer not just standard services, but a combination of expertise, innovation, and proven results. Here’s what sets the top agencies apart:

• Proven track record: Agencies must have a portfolio of successful campaigns, demonstrating their ability to deliver measurable results, such as increased brand awareness, engagement, and conversions.
• Comprehensive service offerings: The best agencies provide end-to-end services, from influencer selection and campaign strategy to content creation, distribution, and analytics.
• Technology and data-driven insights: Agencies should leverage the latest tools and technologies to provide real-time data and insights that guide campaign optimization, ensuring continuous improvement and maximized ROI.
• Customized campaigns: Tailored strategies that align with a brand’s objectives, target audience, and industry are crucial. Top agencies go beyond one-size-fits-all solutions, crafting personalized campaigns to achieve specific goals.
• Strong relationships with influencers: Leading agencies have established relationships with influencers across various platforms and verticals, allowing for better influencer matches and more authentic partnerships.
• Creative and strategic expertise: It’s not just about managing influencers; the best agencies bring creative innovation, strategic thinking, and cutting-edge trends into each campaign to ensure content resonates with audiences.

These factors contribute to an agency’s ability to stand out in the competitive NYC market, and why selecting the right partner can make a significant impact on a brand’s influencer marketing efforts. Understanding what makes an agency excel is key for businesses looking to maximize their marketing investments.

Top 20 Best Influencer Marketing Agencies In New York

After thorough research and analysis, we’ve compiled a list of the top 20 influencer marketing agencies in New York City. These agencies have proven track records, offer innovative solutions, and have helped brands make significant impacts in the digital world.

Top 20 List | Best NYC Influencer Marketing Agency

From global giants to specialized boutique firms, these agencies are equipped to handle influencer marketing campaigns of all sizes and scopes, ensuring that brands connect authentically with their audiences.

1. Socially Powerful
2. Socialfly
3. Social Studies
4. Obviously
5. AMP3 PR
6. Open Influence
7. Talent Resources
8. Creative Media Marketing (CMM)
9. Amra & Elma
10. Kaplow
11. Mayple
12. Amsive Digital
13. The Influencer Marketing Factory
14. The Goat Agency
15. HireInfluence
16. New Moon
17. Creators Entertainment Group
18. inBeat
19. ITB
20. PR Hacker

Each of these influencer agencies in the US bring something unique to the table, from niche market expertise to cutting-edge technologies and creative storytelling. Below, we will dive into the services, case studies, and differentiating factors of each agency to help you find the right partner for your influencer marketing needs.

1. Socially Powerful

At Socially Powerful we have quickly established ourselves as a global leader in social media and influencer marketing. With offices ranging from the UK to New York, our agency combines cutting-edge technology with a social-first approach, ensuring guaranteed results for our clients.

• What sets us apart is our data-driven strategies that cut through the noise, creating authentic and impactful connections between brands and influencers.
• Through our in-house influencer platform Aria, we provide brands with seamless access to the most effective influencers—without any hidden fees.
• Whether your goal is to boost brand awareness, drive sales, or increase engagement, we turn social media into a high-performing business tool.

One of our standout campaigns was for Azzaro’s fragrance launch on TikTok. Collaborating with over 20 diverse creators, we successfully bridged the gap between luxury and Gen Z, generating an incredible 59 million views and 1.5 million engagements. Our approach blends influencer marketing with creative production, paid social, and video content strategies, consistently delivering unmatched results.

By cutting out social media noise, we create authentic relationships and craft multi-dimensional social marketing narratives for global brands across all geographies and platforms. Welcome to Socially Powerful, where attention meets guaranteed impact.

Which services do we offer in New York?

New York, known for its innovative spirit and vibrant tech scene, offers a unique environment for brands looking to make a mark. At Socially Powerful, we bring our expertise to this dynamic city, helping brands leverage the power of influencer marketing to create impactful and engaging campaigns. Here are the services we offer in NYC:

• Influencer Marketing: We develop tailored influencer marketing programs that align with your brand’s goals and DNA, ensuring meaningful connections with your target audience.
• Paid Social Agency: Our expert paid media team uses insight-driven strategies to engage your target audience on their preferred platforms, speaking their language.
• Social Strategy: We craft finely-tuned, creative social strategies based on data and insight that spark reactions, boost engagement, create brand awareness, and drive your target consumers to take action.
• Social Media Community Management agency: We help clients be culturally relevant and shape culture for the audiences that follow them across all social media platforms.
• Social Media Video Production Agency: Our video production agency specializes in attention-grabbing social content that provokes reactions, creating unique original, branded, and social content for all mediums.
• Social Commerce Agency: We create seamless social shoppable experiences across social platforms for brands, turning engagement into sales.
• Aria – Influencer Marketing Platform: Our proprietary platform, Aria, leverages cutting-edge technology and AI to streamline the influencer marketing process, from influencer discovery and selection to campaign management and measurement.

Partner with Socially Powerful in NYC

Take your brand to the next level with Socially Powerful, New York City’s top influencer marketing agency. From strategy to execution, we deliver guaranteed results that drive engagement, build connections, and maximize your brand’s growth in NYC or else.

Why work with Socially Powerful?

Partner with Socially Powerful to place your brand at the epicenter of culture, trends, and people’s attention, forging connections you never thought possible. Contact us today to learn how we can help you achieve your marketing goals.

• Global reach: With offices across multiple continents, we have the capability to execute impactful social-first marketing campaigns that span the entire globe.
• Technology-driven: Our proprietary platform, Aria, provides unparalleled access to influencers and streamlines the entire seeding process, ensuring efficiency and effectiveness.
• Comprehensive services: From influencer marketing to social strategy, video content, and distribution, our results consistently outperform traditional channels.
• Proven success: Our case studies demonstrate our ability to deliver tangible marketing performance, such as raising new product awareness, selling out product lines for Tefal, and introducing luxury fragrance Azzaro to the TikTok community.

2. Socialfly

Socialfly is a full-service social media and influencer marketing agency known for pairing creative, social-first content with an analytical approach to deliver measurable results. With a team of strategists, designers, writers, and social media experts, Socialfly helps brands across various verticals, including food and beverage, retail, and eCommerce. They specialize in influencer marketing, paid partnerships, whitelisting, and ambassador programs.

Socialfly’s unique ability to define the most suitable influencer tier—whether nano, micro, or celebrity—ensures that each campaign is tailored to the brand’s needs. Their work goes beyond transactional partnerships, focusing on creating lasting advocacy between influencers and brands.

Key Services:

• Influencer Marketing
• Paid Partnerships
• Whitelisting
• Gifting & Product Seeding
• Giveaways & Influencer Events

3. Social Studies

Social Studies is one of the fastest-growing influencer marketing agencies in the U.S., combining data science with creative expertise to deliver measurable results for brands. Originally founded in 2015 as The Gramlist, Social Studies has since evolved into a leader in the influencer marketing space with offices in New York, Los Angeles, and Chicago.

Social Studies excels at crafting influencer marketing strategies by auditing a brand’s competitors and industry to identify opportunities for resonant content and talent discovery. Their services range from influencer marketing strategy to talent management, campaign activation, and continuous engagement, ensuring brands see consistent results.

Key Services:

• Influencer Marketing Strategy
• Talent Discovery & Management
• Paid Media Amplification
• Campaign Activation
• Community Clustering™

4. Obviously

Obviously is a premier influencer marketing agency with a global presence, offering comprehensive influencer marketing services designed to drive measurable results. With offices in New York, San Jose, and Paris, Obviously has worked with some of the world’s most iconic brands, including Google, Sephora, Lyft, Coca-Cola, and Heineken.

Obviously excels in managing large-scale influencer collaborations, with over 152,000 influencers in their network and more than 5 billion organic impressions delivered. The agency offers a custom creator network for each client, ensuring that influencer partnerships are perfectly aligned with the brand’s objectives.

Key Services:

• Influencer Marketing
• Custom Creator Network
• AI-Powered Real-Time Reporting
• Always-On Ambassador Programs
• Competitive Analysis

5. AMP3 PR

AMP3 PR is a boutique PR and influencer marketing agency that has been leading the influencer marketing space long before it became a trend. Specializing in fashion, beauty, lifestyle, and entertainment, AMP3 offers a wide range of services, from influencer outreach and ambassador programs to event engagement and gifting strategies.

AMP3 PR is known for its tailored approach to influencer marketing, leveraging its extensive network of influencers to ensure brands are matched with the most relevant voices. Their focus on creating data-driven, results-oriented campaigns has earned them a reputation as a leader in influencer marketing.

Key Services:

• Influencer Outreach
• Celebrity Outreach
• Ambassador Campaigns
• Gifting & Product Seeding
• Event Engagement & Support

6. Open Influence

Open Influence is a globally recognized influencer marketing agency that provides scalable solutions for brands looking to leverage influencers across social platforms. The agency operates with a data-driven approach, offering a full suite of services from creative strategy and content production to influencer selection, campaign management, and optimization.

Open Influence’s strength lies in its ability to handle everything from large-scale campaigns to niche projects with precision. Their in-house technology platform is designed to track key performance metrics in real time, ensuring that every campaign achieves its full potential.

Key Services:

• Creative Strategy & Content Production
• Influencer Selection & Campaign Management
• Performance Tracking & Optimization
• Data-Driven Insights & Reporting

7. Talent Resources

Talent Resources is a full-service marketing agency specializing in influencer and celebrity partnerships. Known for their ability to connect brands with high-profile celebrities and influencers, Talent Resources focuses on amplifying brand visibility through authentic and strategic collaborations.

With expertise in event production, experiential marketing, and influencer-driven content, Talent Resources offers a 360-degree approach to influencer marketing. The agency ensures that every campaign is customized to align with the brand’s identity and goals, while also offering ROI-driven insights and performance tracking.

Key Services:

• Influencer Marketing & Management
• Celebrity Procurement
• Social Media Management
• Event Production & Experiential Marketing
• PR & Brand Strategy

8. Creative Media Marketing (CMM)

Creative Media Marketing (CMM) is a lifestyle and beauty influencer marketing agency that excels in connecting brands with influencers and celebrities to create powerful, engaging campaigns. CMM specializes in beauty, fashion, and lifestyle brands, offering a holistic approach to influencer marketing, from product launches to influencer-driven storytelling.

With a focus on creating meaningful partnerships, CMM has established strong relationships with influencers, celebrities, and media outlets. This allows them to generate authentic buzz around brands, whether through influencer collaborations, interactive events, or product seeding.

Key Services:

• Influencer Marketing & Celebrity Relations
• Product Launches & Storytelling
• Interactive Events & Experiences
• Retailer Support & Press Relations

9. Amra & Elma

Amra & Elma is a influencer marketing agency founded by two sisters, Amra and Elma Beganovich, who are prominent influencers themselves. The agency was established in 2012 and has quickly grown to manage influencer campaigns for top-tier brands across industries such as fashion, beauty, tech, and real estate. Amra & Elma is known for its ability to organically grow social media accounts while providing high-quality content and community management.

The agency works with over 800,000 influencers worldwide and has delivered successful campaigns for clients like Nestlé, Netflix, and Johnson & Johnson. They offer a wide range of services, including event coordination, influencer marketing, content creation, and campaign management.

Key Services:

• Influencer Marketing
• Event & Launch Coordination
• Content Creation & Campaign Management
• Social Media Growth & Community Management

10. Kaplow

Kaplow Communications is a strategic influencer marketing and public relations agency that excels in creating emotional connections between brands and consumers. The agency’s influencer marketing strategies are grounded in extensive research, ensuring that brands are paired with influencers who align with their messaging and can authentically amplify their stories.

Kaplow’s strength lies in its ability to integrate influencer marketing into a brand’s overall strategy, creating seamless campaigns that resonate with consumers across multiple touchpoints. Their services include influencer vetting, engagement strategies, and campaign execution, focusing on influencers who can enhance a brand’s credibility and message.

Key Services:

• Influencer Marketing & Engagement Strategies
• Influencer Vetting & Campaign Execution
• Brand Strategy & Narrative Development
• Public Relations & Earned Media

11. Mayple

Mayple is a cutting-edge influencer marketing agency that leverages advanced technology and data to ensure brands are paired with the best influencers for their campaigns. The agency uses an AI-driven algorithm to match brands with influencers based on up to 50 factors, including audience demographics, influencer performance, and campaign goals.

Mayple is known for its comprehensive influencer marketing services, including campaign planning, influencer outreach, onboarding, and performance management. The agency has worked with global clients like Google, Audible, and American Express, helping them reach their target audiences through personalized influencer collaborations.

Key Services:

• AI-Driven Influencer Matching
• Influencer Campaign Planning & Execution
• Influencer Onboarding & Management
• Real-Time Performance Tracking & Reporting

12. Amsive Digital

Amsive Digital is a full-service influencer marketing agency specializing in data-driven strategies that connect brands with highly credible influencers. The agency has built a diverse influencer database consisting of over 4,500 influencers across key industries such as health, wellness, fitness, and nutrition.

The agency excels in storytelling and campaign amplification, creating content that resonates with audiences and drives results. Their real-time analysis and optimization capabilities allow brands to monitor campaign performance closely, making adjustments on the fly to maximize effectiveness.

Key Services:

• Influencer Selection & Management
• Creative Storytelling & Content Development
• Paid Social & SEO
• Real-Time Analysis & Campaign Optimization

13. The Influencer Marketing Factory

The Influencer Marketing Factory (IMF) is a leading full-service influencer marketing agency known for its expertise in creating ROI-driven campaigns. Specializing in platforms like TikTok, YouTube, and Instagram, IMF has partnered with major global brands such as Google, Snap, and Warner Music Group to execute successful influencer marketing campaigns.

IMF’s NYC team has a deep understanding of local markets, tapping into the city’s diverse influencer community across various niches, including fitness, finance, gaming, music, and pets. Their proprietary methodology ensures that influencers are carefully matched to the brand’s target audience, enhancing the likelihood of authentic connections.

Key Services:

• Influencer Campaign Strategy & Management
• Content Creation & Storytelling
• Performance Tracking & Optimization
• Paid Media & Advertising

14. The Goat Agency

The Goat Agency is a global powerhouse in influencer marketing, recently solidified by its acquisition by WPP and merger with INCA under GroupM Nexus. The agency has earned a reputation for its full-funnel influencer marketing strategies across all major platforms, including Instagram, TikTok, YouTube, and Facebook.

The Goat Agency excels in delivering data-driven campaigns, utilizing real-time analytics and optimization to ensure campaigns achieve maximum impact. Their extensive case studies highlight their ability to deliver results for high-profile clients such as Kraken Rum and TurboTax, with campaigns that generated hundreds of thousands of clicks and millions of impressions.

Key Services:

• Influencer Marketing Campaigns
• Social Media Strategy & Paid Media
• Video Production & Content Creation
• Social Commerce & Analytics

15. HireInfluence

HireInfluence is an award-winning influencer marketing agency known for its highly customized campaigns and experiential content strategies. With offices in New York, Los Angeles, and Houston, HireInfluence specializes in intent-driven influencer collaborations, offering everything from product placement to event engagement support.

HireInfluence’s approach is deeply focused on creating authentic connections between brands and influencers. They carefully curate influencers based on each brand’s unique goals, whether the focus is on driving brand awareness or generating conversions. Their full-service solutions include influencer outreach, management, content creation, and campaign analysis, ensuring that every aspect of the collaboration is executed seamlessly.

Key Services:

• Influencer Campaign Strategy & Management
• Product Placement & Event Engagement
• User-Generated Content & Sponsored Posts
• Custom Influencer Experiences

16. New Moon

New Moon is an innovative influencer marketing agency known for crafting campaigns that resonate deeply with consumer culture. The agency specializes in creating seamless, immersive experiences that blend digital and in-person interactions, particularly for Gen Z audiences who value authenticity and engagement.

New Moon has partnered with a wide range of high-profile clients, including PUMA, Porsche, and TAG Heuer, offering strategic consulting, experiential marketing, and influencer campaign management. Founder Jack Bedwani’s belief in creating “deeper levels” of engagement ensures that each campaign is designed to spur genuine conversation and lasting impressions.

Key Services:

• Strategic Consulting & Cultural Strategy
• Influencer Marketing & Experiential Campaigns
• Audience Personas & Brand Positioning
• Content Strategy & Competitive Analysis

17. Creators Entertainment Group

Creators Entertainment Group (CEG) is a prominent talent representation and influencer marketing agency that operates at the intersection of entertainment and brand strategy. CEG is known for connecting brands with celebrity influencers and social media personalities, offering a diverse portfolio of talent across multiple industries.

CEG’s expertise lies in building impactful marketing strategies that emphasize the power of celebrity endorsement, creating high-engagement campaigns that resonate with a brand’s target audience. With influencers ranging from reality stars to sports figures, CEG ensures that each campaign is backed by a strong narrative and authentic connections.

Key Services:

• Celebrity & Influencer Partnerships
• Event Planning & Live Activations
• Digital Marketing Campaigns
• Talent Representation & Management

18. inBeat

inBeat is a performance-driven creative agency specializing in micro-influencer marketing and user-generated content (UGC). Known for its personalized approach, inBeat offers brands access to the top 2% of content creators, helping them drive high engagement and build authentic connections with their target audiences.

With a comprehensive database of influencers and creators, inBeat helps brands execute tailored campaigns on platforms like TikTok and Instagram. Their expertise in paid advertising and micro-influencer campaigns ensures that brands are able to tap into niche audiences while maintaining authenticity.

Key Services:

• Micro-Influencer Marketing
• User-Generated Content Creation
• Paid Advertising Campaigns
• Reporting & Analytics

19. ITB Worldwide

ITB Worldwide is a globally recognized influencer marketing and talent agency that specializes in creating culture-driven influencer campaigns. With a focus on leveraging both celebrity and community influence, ITB has a holistic approach to influencer marketing, aligning brand narratives with influential voices to ensure campaigns resonate authentically with modern audiences.

The agency’s services include influencer identification, campaign management, and production, ensuring that every aspect of a brand’s influencer marketing strategy is executed flawlessly. ITB’s insights-led approach allows them to create campaigns that not only engage but also drive measurable results.

Key Services:

• Influencer Identification & Audit
• Campaign Strategy & Management
• Production & Talent Management
• Insights & Reporting

20. PR Hacker

PR Hacker is a dynamic influencer marketing agency that combines data-driven strategies with creative storytelling to deliver high-impact campaigns. Known for its multi-channel expertise, PR Hacker helps brands build loyal fan bases through organic outreach, influencer collaborations, and diversified content strategies.

PR Hacker has worked with top-tier clients such as American Express, Microsoft, and Budweiser, leveraging their expertise in influencer marketing to drive brand awareness, conversions, and ROI. The agency’s approach focuses on creating content that resonates across various platforms, including social media, SEO, and earned media.

Key Services:

• Influencer Marketing Strategy & Management
• Multi-Channel Content Creation
• SEO & Social Media Marketing
• Brand Strategy & Public Relations

Why should you work with one of the best influencer marketing agencies in New York?

Working with one of the top influencer marketing agencies in New York can provide significant advantages for your brand. New York is a global hub for media, fashion, entertainment, and technology, making it a prime location for brands looking to create impactful influencer marketing campaigns. Partnering with an expert agency in this city offers the following key benefits:

• Access to a Diverse and Influential Network: The best agencies in NYC have established relationships with top influencers across all verticals, from fashion to tech. This ensures that your brand connects with the right influencers, whether you’re targeting niche communities or mainstream audiences.
• Tailored Strategies for Maximum ROI: Leading agencies don’t just match you with influencers; they develop comprehensive strategies tailored to your brand’s specific needs and goals. From creative storytelling to data-driven analytics, these agencies ensure that every dollar you spend is maximized for engagement and conversions.
• Expertise in Navigating Complex Platforms: With constant changes in algorithms and platform rules, it’s crucial to have a partner that understands how to optimize campaigns on Instagram, TikTok, YouTube, and beyond. Top NYC agencies stay on the cutting edge of social media trends, ensuring your campaigns stay relevant and effective.
• Creativity and Innovation: NYC agencies are known for their ability to create bold and memorable campaigns that cut through the noise. Whether it’s through experiential events, viral social media content, or celebrity partnerships, these agencies know how to get people talking about your brand.
• Data-Driven Results: The best agencies use advanced analytics and reporting tools to track every aspect of your campaign’s performance, from reach and impressions to conversions and ROI. This allows for continuous optimization and measurable success.

By partnering with a top influencer marketing agency in New York, your brand will benefit from industry-leading expertise, cutting-edge strategies, and access to some of the most influential voices in the world. Whether you’re looking to build awareness, engage a new audience, or drive sales, these agencies are equipped to deliver real, lasting results.

What does influencer marketing in New York cost?

Influencer marketing in NYC offers diverse opportunities, but costs can vary significantly based on campaign size and influencer tiers. Understanding these pricing structures is crucial for budgeting effectively and maximizing ROI.

Below is a detailed breakdown of estimated costs for influencer marketing in New York across various campaign sizes and influencer categories, along with their key benefits and potential challenges:

Are there influencer marketing agencies close to New York?

If you’re exploring influencer marketing opportunities in other key cities along the East Coast, consider checking out our influencer marketing agencies in Philadelphia and top influencer marketing agencies in Washington DC.

Both cities share New York’s dynamic business environment and offer exceptional expertise in connecting brands with their target audiences.

Another excellent option is the influencer marketing agencies in Boston, a city with a vibrant mix of innovation and cultural marketing opportunities. For brands with a broader reach, consider exploring influencer marketing agencies in Chicago, a major Midwest hub that complements New York’s expansive marketing landscape with its own unique market insights and expertise.