Generating hype and awareness for the anniversary of global game PUBG.
Generating hype and awareness for the anniversary of global game PUBG.
Having worked for PUBG for a number of years across influencer and social marketing campaigns, this case study focuses on an influencer anniversary campaign for PUBG on TikTok.
Taking a social-first approach to the campaign to drive downloads for PUBG Mobile on TikTok, through an innovative influencer marketing performance based campaign.
Using influencers to drive performance and downloads in mind for PUBG Mobile.
Platforms
TikTok
Services
16M
VIEWS
12M
REACH
120K+
CLICKS
Challenge
Celebrating PUBG Mobile's anniversary: captivating casual gamers and millennials.
To generate hype and awareness in celebrating PUBG Mobile’s anniversary and attract new users amongst a more casual gaming audience.
Our insight showed, it is not only hardcore gamers who like to play online mobile games, millennials are generally keen on joining in the fun and discovering new games to play.
strategy
A global TikTok influencer marketing campaign for PUBG.
In a quick turnaround, we partnered with popular micro and macro TikTok influencers across a variety of passion points, in order to boost the appeal PUBG to a wider audience.
The creative concept behind the campaign #PubgMobileParty allowed all influencers to incorporate their celebration of the game uniquely and in keeping with the content style, they are known for e.g. Comedy, Challenges, Video Effects.
results
Breaking records for PUBG on TikTok.
Our campaign delivered exceptional results, with a staggering 15 million views, reaching an over 12 million users. Furthermore, we achieved an outstanding engagement rate, garnering a total of 120K+ clicks, showcasing the immense success of our efforts in capturing and engaging a wide audience.
16M
VIEWS
12M
REACH
120K+
CLICKS
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