TWITCH MARKETING AGENCY

Twitch is an incredibly popular online service used to watch and stream digital video broadcasts, especially in Western Markets.

Originally Twitch focused on video games, but in recent times, has expanded into other sectors, such as talk shows, podcasts to even TV series and live sports.

With Amazon’s ever-increasing jumps into the sports market, Twitch’s recently launched a standalone sports category, which will feature and host NBA, NHL, NFL and European Football matches.

More recently sports starts from Formula 1, UFC, Football and other arenas have taken to Twitch to start streaming with their fans, whether that be playing games or simply taking fans on a behind the scenes look at what they are up to.

On Twitch, viewers can post comments and questions about the stream as it is happening. The streamer can then reply and insight in real-time – meaning that, if the streamer is advertising your product, they can answer questions about it while the on-screen action is still unfolding and you get feedback instantly.

Hence, sponsored content on Twitch isn’t simply a “post it and leave it” affair – the interactions between streamers and viewers can keep coming. As a result, the focus can remain very much on your product, with less potential for distractions compared to more static content.

The Amazon-owned Twitch is now the world’s most popular live-streaming video platform, with 70% of all live-stream hours watched on it. Though best known as a platform where gamers can share live streams, Twitch lets users stream themselves pursuing a wide range of hobbies.

Twitch has essentially made stars out of influencers who daily stream to tens of thousands of viewers. No matter what industry your business works in, there’s the potential for it to partner with a Twitch influencer streaming painting, cooking, camping or, indeed, anything else.

Twitch started in 2011 but has since outgrown its origins in gaming to let a wide variety of users show off their creative talent. Whether you want to utilise the services of a nationally renowned streamer who has featured in media outlets, or a “micro-influencer” streaming a niche pursuit, you could find just the marketing partner you need on Twitch.

At Socially Powerful, we can help you to find that marketing partner. Given our ability to reach nearly any influencer, as well as our experience with helping esteemed brands as varied as Timberland, Sensodyne and Huawei, we can guarantee results – that’s no small claim.

On Twitch, viewers can post comments and questions about the stream as it is happening. The streamer can then reply in real time – meaning that, if the streamer is advertising your product, they can answer questions about it while the on-screen action is still unfolding.

Hence, sponsored content on Twitch isn’t simply a “post it and leave it” affair – the interactions between streamers and viewers can keep coming. As a result, the focus can remain very much on your product, with less potential for distractions compared to more static content.

When you contact our team at Socially Powerful, we will audit what you have done with your digital marketing so far and consider the crucial difference that Twitch could make. Twitch is home to many influencers few people know about, making it a great place to look if you are eager to build close, long-lasting relationships with influencers who currently have unrealised potential.

To learn how we can assist you in planning a Twitch strategy and implementing it for the long term, please drop us a line on +44 (0) 0203 735 9054 or send an email to tellmemore@sociallypowerful.com. If you want to stay updated on emerging, promising opportunities in influencer marketing services, you can also keep an eye on Influencer Marketing Blog.

Twitch represents an opportunity to flip traditional marketing on its head and put your brand at the forefront of innovative storytelling and creativity to connect with today’s generation.

As the leading Twitch marketing agency, we plan and execute global social and influencer campaigns on the platform. Using our inhouse influencer tool, we’re able to identify the most engaging influencers before they become mainstream and pair them with your brand to achieve maximum success.

Twitch marketing is the process of using Twitch’s services to promote and upscale your product, service or brand. When using Twitch marketing, you need to remember that it works differently to other platforms and is essentially a huge interactive influencer platform.

The platform allows its users to livestream, making it an ideal platform for podcasts, live walkthroughs, product reviews and tutorials, or just general chatting and engaging audiences.

Twitch is primarily used by Twitch creators to livestream fun and engaging content to their audiences. Viewers of the stream can interact with the creator in real-time using the in-stream chatbox.

As a Twitch marketing agency, we can help find and brief the right Twitch influencers to partner with. Ensuring we keep your messaging and values front and centre, we can utilise influencers to capture and engage your target audience.

With over 30 million daily active users, and 140 million monthly active users, Twitch’s potential audience base is huge. Where it was once a central location for gamers and tech fans, it has since expanded its content niches to include beauty, fashion, art, cooking, fitness and so much more.

The majority of Twitch’s user base is below the age of 35—half of male millennials use Twitch, and make up 65% of Twitch audiences.

There are a variety of ways brands can participate in Twitch marketing. As a Twitch marketing agency, we will first analyse your current social presence and digital marketing strategy to understand how Twitch could make a difference.

Twitch is home to many influencers few people know about, making it a great place to look if you are eager to build close, long-lasting relationships with influencers who currently have unrealised potential.