Spotify? Apple Music? Deezer? And now Video Podcasts through YouTube. Podcasts have become an ever-present in most people’s lives in recent times…we even do our own 😉 (link here)
As the world becomes busier and people’s time is sparser than ever before, the podcast format is incredibly popular. According to a recent study, audio content allows the listener to multitask, showing that while 49% of podcast listening happens at home, 22% happens while driving, 11% at work, and 8% while exercising.
Podcast audio content gives listeners the ability to dive into topics without having to set aside time to read or watch a video.
WHY
PODCASTS?
The advantage of the podcasting format is that it offers endless variety and options, they are also readily available and listening to one, requires little to no preparation, all you need is a smartphone.
Branded podcasts are one of the most powerful yet underused channels in our industry, with the number of podcasts rising by 50% Y-O-Y, the popularity and audience is there for the engagement.
Recent statistics show that 93% of people who start a podcast listen to most or all of the episode; in contrast, business-related videos of 30 minutes or longer have been found to culminate in a completion rate of only 14%.
Branded podcasts are an influential tool for building awareness and talking directly to potential customers in an organic way that informs, speaks to their interests, but doesn’t alienate or overwhelm them by coming across as overly commercialised.
Every great podcast is built on market-leading creative ideas. Nobody understands your brand better than you, we add the creative sauce that converts your brand knowledge, into podcast royalty. Whether you’re looking for brand awareness, product sales, web traffic etc, our team will build a strategy to knock your goals out of the park.
02
Podcast Production
Whether we’re recording voice or filming, we utilise the best-in-class technology to ensure the sound and images stand out from the crowd across all social platforms. Our studio editing team take into account the latest trends and attention strategies to ensure your podcast draws people in.
03
Podcast Marketing & Distribution
We work with the leading podcast providers, including iTunes, Spotify and Google, utilising our in-house SEO team to ensure you’re optimised for the platforms. We engage our bespoke podcast marketing strategies to drive users to your podcast through paid media, influencer marketing and social community distribution. Whatever audience you’re looking to reach, we’ll find the interested.
04
Influencer & Celebrity Guest Sourcing
Access the entire influencer and celebrity market through Socially Powerful. Celebrities, social celebrities, hero, macro and micro-influencers. As the leading Influencer and Social Agency, we’ve got you covered and our campaigns guarantee performance, traffic and conversions.
05
Podcast Paid Social
We offer dynamic in-feed content solutions, direct to the audiences you want to reach, with a strategy focused on targeting and driving results.
We are a leading Global Paid Media Agency with a proven track-record of delivering measurable results for our clients.
FAQ
Podcasts represent an opportunity to flip traditional marketing on its head and put your brand at the forefront of innovative storytelling and creativity to connect with today’s generation.
As the leading Podcast marketing agency, we plan and execute global social and influencer campaigns on the platform. Using our inhouse influencer tool, we’re able to identify the most engaging influencers before they become mainstream and pair them with your brand to achieve maximum success.
The best live streaming platform depends on your goals and audience. Most social platforms offer some form of live streaming service, but their audience bases still remain different. The most used live streaming platforms are: YouTube, TikTok, Twitch and Facebook.
There are a few reasons live streaming is good for marketing. Live stream marketing creates a connection between multiple customers at once. Using chat box features, viewers and potential customers can ask questions and receive answers in real-time, building trust.
Live streamed content is, obviously, live. This in-the-moment element adds a layer of authenticity to a brand, which is high in demand from consumers nowadays.
A podcast agency can support individuals or brands develop an end-to-end podcast strategy, from production to marketing.
A podcast agency can edit your podcasts into a listener-first format, leaving you time to focus on the best bit—recording more podcasts! Once your podcast has been edited, it needs to be heard by people. We work alongside leading podcast providers including Spotify, Apple Music, Deezer and Google to ensure your podcasts are heard by avid listeners however frequently you post.
Not only this, podcast agencies can provide supporting podcast marketing services. As expert marketers, they can provide supporting promotions across various social platforms. The bespoke platform selection will take into consideration where your audience spends the majority of their time online. Whether you want to promote on Twitch, Facebook, Pinterest, LinkedIn or Facebook, a podcast marketing agency can ensure you receive the exposure you deserve.
We are a renowned global social media agency, offering expertise on Instagram as well as every other platform.
Socially Powerful excels in delivering services such as Influencer Marketing, Paid Social, Video Production, Community Management, and Strategy, catering to the most innovative brands across the world.
We are a global social media agency in the United States, known for our expertise on Instagram and every other major social media platform.
At Socially Powerful USA, we specialise in providing a wide range of services tailored to the needs of innovative brands across the country. Influencer Marketing, Paid Social, Video Production, Community Management, and Strategy, Socially Powerful USA is your trusted partner for achieving social media success.
We are a renowned social media agency based in the United Kingdom, celebrated for our prowess in Instagram and all major social media platforms.
At Socially Powerful UK, we specialise in delivering a diverse array of services meticulously tailored to cater to the unique requirements of forward-thinking brands across the nation. Our core offerings encompass Influencer Marketing, Paid Social, Video Production, Community Management, and Strategic Planning. Socially Powerful UK stands as your reliable ally on the path to conquering the realm of social media in the United Kingdom.
We are a globally recognized social media agency located in the United States, offering expertise on TikTok as well as every other major platform.
Socially Powerful US excels in providing a wide range of services such as Influencer Marketing, Paid Social, Video Production, Community Management, and Strategy, catering to the most innovative brands not only across the world but also within the USA.
We are a globally renowned social media agency headquartered in the United Kingdom, celebrated for our expertise on TikTok and every other major platform.
Socially Powerful UK specialises in delivering a diverse array of services, including Influencer Marketing, Paid Social, Video Production, Community Management, and Strategy, tailored to cater to the most innovative brands not just globally but also within the UK.
We are a renowned global social media agency, offering expertise on TikTok as well as every other platform.
Socially Powerful excels in delivering services such as Influencer Marketing, Paid Social, Video Production, Community Management, and Strategy, catering to the most innovative brands across the world.
We are a renowned global social media agency, offering expertise on YouTube as well as every other platform.
Socially Powerful excels in delivering services such as Influencer Marketing, Paid Social, Video Production, Community Management, and Strategy, catering to the most innovative brands across the world.
We are a renowned global social media agency, offering expertise on Twitch as well as every other platform.
Socially Powerful excels in delivering services such as Influencer Marketing, Paid Social, Video Production, Community Management, and Strategy, catering to the most innovative brands across the world.
We are a renowned global social media agency, offering expertise on Snapchat as well as every other platform.
Socially Powerful excels in delivering services such as Influencer Marketing, Paid Social, Video Production, Community Management, and Strategy, catering to the most innovative brands across the world.
We are a renowned global social media agency, offering expertise on X / Twitter as well as every other platform.
Socially Powerful excels in delivering services such as Influencer Marketing, Paid Social, Video Production, Community Management, and Strategy, catering to the most innovative brands across the world.
We'll show you how to start powerful conversation, drive social engagement, build your brand, hit sales targets or meet other goals you have, wherever you are in the world.
