See what Socially Powerful is talking about and what's happening in the world of social media marketing!

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Nov 23, 2023

Influencer News

Influencer Sessions: Get To Know @melinamerkhoffer

We caught up with Olympic gold medalist coach, Melina Merkhoffer, to discuss all things snowboarding, social media and storytelling. Read on for an insight into Melina's world. Tell us about your background and how you started to build your following. […]

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Nov 21, 2023

Social Media Marketing News

How To Develop A Social Media Content Strategy

Ensuring that your content is consistently engaging, informative and congruent with your branding can seem like a tall task, no matter how essential it is. The key to putting out great content all the time, is having a well-structured […]

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Nov 16, 2023

Marketing News

Why Beauty Brands Need To Focus On Menopause Marketing

With Gen X pushing 60 and the oldest Millennials starting to cross the 40 mark, almost every consumer product category is battling with how best to “grow up” alongside their customer base. Nowhere is this challenge more pronounced than within the beauty industry. […]

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Nov 15, 2023


Roblox Marketing Is Getting An e.l.f Makeover

As if the sheer panic of getting dressed for highschool wasn’t enough, Gen Z have decided to popularise a whole new world to stress about your outfit in; Roblox.  The virtual world is becoming increasingly important to Gen […]

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Nov 14, 2023

Social Commerce

Has Flip Cracked Social Commerce In The US?

While TikTok Shop is still warming up in the US, another app is charging ahead in the social commerce game: Flip.  Flip is a social commerce platform that allows users to both post reviews of, and purchase products all in one […]

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