Blog

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Exploring how consumer trust in food influencers can enhance a business’ credibility helps explain why restaurants have eagerly tapped into this industry.  […]

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Influencer marketing for nonprofits has become a game-changer in building effective digital strategies.  Although influencers are often linked with commercial brands, they can be just as impactful for nonprofits as well, even if […]

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The key to successful marketing in 2024? A steadfast, authentic brand community.  Modern consumers crave genuine connection more than anything. In a digital world driven by AI, increasin […]

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In a world where social media dominates consumer decisions, brands are constantly seeking innovative ways to connect with their audience. One strategy that's gaining significant traction is influencer gifting. Influencer gifting allows brands to leverage the credibility and reach of social media […]

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In an era where consumer trust and brand loyalty are shaped largely by social proof, influencer seeding has emerged as a pivotal strategy for brands looking to build meaningful, lasting relationships with customers. By connecting with the right voices—genuine influencers who authentically reson […]

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The holiday season is officially here and with it comes the annual struggle of retailers crafting new consumer strategy plans to keep up with ever-changing consumer demands.  This year, it seems retailers are focusing on keep […]

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The holiday season is a critical time for brands looking to maintain customer retention and loyalty. With increased spending, heightened consumer interest, and strong marketing campaigns, it […]

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