This is How Brands Should Run Their Summer Marketing Strategies

London may still be grey, but the promise of a sizzling Summer is just around the corner. 

For brands, Summer is the perfect time to release tailored campaigns, connecting with audiences over a shared love for the warmer weather. But what is the key to successful Summer marketing? 

From joining in on community events to nailing that Summer aesthetic, we’ve found every trick in the book for the perfect Summer marketing campaign. Read on to find out the best ways to prep a Summer campaign, ensuring your Summer marketing efforts go off with a bang this year. 

SEVEN EASY WAYS TO MAKE YOUR SUMMER MARKETING EVEN HOTTER 

Play Into Tourists

@liptonicetea

this would heal me ngl #liptonicetea

♬ SAVE ME from rammor summer chill mix on youtube – Rammor

If you live in a city like London, then the Summer is peak tourist season. 

The city seems to double its population in the warmer months, filled with travellers touring the nooks and crannies of the city. Tailoring your Summer marketing to these new neighbours’ needs is a fantastic way to not only widen your audience, but boost sales. 

Make sure these out-of-towners not only know your brand but are drawn to it for their needs. 

Hats Off to Your Consumers

@bondisands

sending you a Sunny kiss from miami spring break ☀️💋 @fathercooper @unwell @drinkunwell shop our Sunny range now 🇺🇸 @amazon + bondisands.com 🇬🇧 @superdrug + bondisands.co.uk 🇦🇺 sign up to our waitlist via link in bio *SPF rating, labelling claims and packaging may vary by region Always read the label. Follow the directions for use. Re-apply as directed. Prolonged high-risk sun exposure should be avoided. Sunscreen is only one part of sun protection. #bondisands #bondisandssunny #bondisandssuncare #unwellweekendmiami #spf

♬ original sound – Bondi Sands – Bondi Sands

Summer means everyone is spending as much time as possible outside, their spirits high and enjoying every second. 

As such, engaging in outdoor, community events that bring your consumers together and celebrate their loyalty are a must for Summer marketing. Celebrate the season with a community event and reward your audience for not only getting through a rough winter, but being a loyal customer. 

Release Summer Themed Products

@blankstreet

Holding on to the taste of summer .. #blankstreet #blankstreetcoffee #matcha

♬ I MEAN CAMARADERIE – Clio

Everyone loves a seasonal twist on a classic. 

Much like any other holiday (think Valentine’s Day or Christmas) consumers go wild for Summer themed products. As such, releasing Summer themed versions of your hero products is a simple yet effective Summer marketing tactic.

Anything to let your consumers know you are in the Summer mood just as much as they are!

Engage with your community 

@runna

Our Runnas before vs after hackney half… do any of them even look like they ran a half!? smashed it! 🔥🔥🔥 #hackneyhalf #runna #halfmarathon #halfmarathontraining #raceday #CapCut

♬ original sound – lucia🫶🏼

The Summer is filled with plenty of exciting community events, from marathons to yoga in the park. 

Supporting your Summer marketing by sponsoring one such event is a great way to not only show your connecdction to your community, but also gain some extra fans. Why not get the whole office involved and make a day of it? Nothing says team bonding like sweating through the Hackney Half together!

Embrace that Summer health

@bananaboatus

Chasing the ☀️, one Florida trail at a time with @ky.adventures! #bananaboat #protectthefun

♬ original sound – Banana Boat – Banana Boat

The Summer time naturally leads to an increased awareness of health and wellness. 

If it suits your brand’s identity, tying yourself to these goals through your Summer marketing can be incredibly effective, such as promoting your products as the key to summer health, or including a health awareness angle in your Summer campaign. 

Be sure to only engage with this tip if it comes naturally to your brand. Stretch yourself too far, and you’ll only alienate consumers. 

Limited Time Offers

@houseofsunny

It’s giving run (& a possibly trip), don’t walk to shop the last few hours of our summer sale #summersale #sale

♬ original sound – House of Sunny

Get it while its hot! 

Tapping into FOMO is a fantastic marketing tactic all year round, and Summer is no different. 

Release sales, limited products, or even competitions, to entice your consumers to act fast and engage with your brand. Try tying this to a Summer related event for more authenticity, such as a first week of the Summer sale. 

Lean Into The Summer Aesthetic 

@soldejaneiro

NEW Limited Edition Perfume Mist Discovery Set unlocked at @Ulta Beauty… 🏝️☀️🌺👙 #soldejaneiro #perfumemistdiscoveryset #limitededition #perfumemist #cheirosa62 #cheirosa87 #cheirosa40 #cheirosa48 #fyp #foryou

♬ origineel geluid – som som – som som

Whether you’re promoting your campaign on socials or holding an OOH experience, remember to lean hard into the Summer aesthetic. Think warm filters, plenty of Summer-themed copy, and lots of holiday images.

This is especially effective on social media; audiences love the ability to scroll through an account and see distinct seasons or campaigns, as it gives the brand a more thoughtful and put together feel. 

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