Creative Easter Marketing 101: How to Drive Customer Engagement in 2025

One of the nation’s most delectable holidays is right around the corner, urging marketers and brands to take a hard look at how they plan on winning consumers over with their Easter marketing campaigns.

You might think the very essence of Easter has long been out the window, and though you may be correct, we’re here to tell you that with 86% of Brits planning to celebrate, the projected spend for Easter 2025 is £1.5billion, with an average spend of £37 each. If that’s not enough to get brands and marketers on board, we don’t know what is!

This means that Easter marketing is more crucial than ever in 2025, so for inspiration, we’ve rounded up the top Easter marketing campaigns to sink our teeth into and inspire your next Easter marketing ideas.

EASTER MARKETING CAMPAIGNS WE CAN’T GET ENOUGH OF

Krispy Kreme X FareShare

Easter is a time for sharing and giving, and what better way to give back by partnering with charity FareShare? 

Nicknamed the ‘Eggschange’, this initiative was created to help to support those affected by the cost-of-living crisis and unable to afford Easter eggs. Consumers were able to take part by visiting any participating store between 7th-10th April and exchanging an egg for a pack of four Easter-themed doughnuts.

Figures from Krispy Kreme and FareShare show that over 5.3M UK adults were struggling with tight finances in 2024. Being able to alleviate the worry of buying Easter eggs makes for a noteworthy Easter marketing campaign in our books.

@krispykremeuki

Don’t forget about our Easter Eggschange 🥚➡️🍩 Starting tomorrow, as part of our partnership with Fareshare, you can donate your unwanted Easter eggs into any UK Krispy Kreme store and get yourself a 4 pack of doughnuts to share! The offer ends on Monday, so be sure not to miss out. Head over to https://www.krispykreme.co.uk/easter-eggschange to find out more! T&Cs apply. #JoyUnboxed

♬ original sound – KrispyKreme UK

Cadbury Worldwide Hide

In 2021, Cadbury took the famous Easter egg hunt to the extreme with its Worldwide Hide, a virtual hunt which allows participants to hide digital eggs for their loved ones anywhere in the world.

Using the Worldwide Hide platform, hunters can search for their eggs through Google Maps and Street View, encouraging gifters to get as creative and personal as they want when choosing their hiding spots. Not only does this campaign speak to one of Cadbury’s core building blocks – generosity – but also encourages meaningful connections.

In 2023, Cadbury put a charitable spin on the campaign by partnering with organisations where the Worldwide Hide has launched, such as Trussell Trust. This Easter marketing campaign also speaks to the successful integration of digital tools when crafting an impactful campaign, highlighting just how many countries have adopted Google Maps and Street View.

Asda X Havas

Asda teamed up with Havas last year to bring us a refreshing take on an Easter marketing campaign. 

Running across TV, radio, OOH, social media, video-on-demand, press, and online, the campaign follows two farmers heading down to their coops to collect eggs. The twist? The coops are some of the UK’s biggest chocolate brands and their insides contain chocolate Easter eggs.

Bringing a much needed sense of silliness to the nation, Asda not only ticks good vibes off its to-do list, but also the need to eat copious amounts of chocolate eggs. After all, Easter is all about chocolate.

Lindtt Golden Trail

The famous chocolatier collaborated with Leo Burnett UK to capture the magical spirit of the Easter bunny in its gold foil and red ribbon.

The 30-second ‘Golden Trails’ ad spotlights the Lindtt bunnies and ran across various channels, VOD, and online until Easter Sunday 2024. We personally think nothing embodies Easter like the Lindtt Easter bunny. Great Easter marketing by Lindtt here!

Waitrose celebrates the best of British produce

Easter is all about eating good food and in Waitrose’s books, the best British produce there is. 

Developed by Saatchi and Saatchi and showcased across national and social press, Waitrose’s Easter marketing ads aimed to attract shoppers wanting to celebrate the weekend with friends, family, and good food.

Alongside several strategically-placed billboards, the Too GOOD to Hide campaign was supported by influencer activity on social media from Sam Thompson, in a bid to widen Waitrose’s pre-existing audience. Farmer and content creator, Julius Roberts also supported by featuring on the Easter episode of the Dish! podcast, proving Waitrose’s expertise in running multi-channel campaigns. 

IKEA flat pack bunny

The real challenge for brands at Easter is knowing how to fit into a category that isn’t theirs.

IKEA knows exactly how. By leaning into its specialty – flat pack furniture – the furniture brand released Vårkänsla, a 3D bunny which came with instructions for assembling. This creative play on its most popular products showcased Easter marketing at its finest gaining huge traction on social media and news outlets alike for its humorous creativity, whilst driving consumers straight into stores. For once this is a flat pack we’d be happy to assemble.

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