Weekly Non-Negotiables: March 29th

Each week, we’re committed to sharing our latest social media obsessions with you. Whether it’s a binge-worthy TV show, something that’ll soundtrack your day, or a page-turner we can’t put down, we’ve got the good stuff to guide you through your week, let us put you on!

TO WATCH: Bad Bunny’s Calvin Klein ad

Bad Bunny takes Calvin Klein ads to a whole new level and, for once, the internet is lost for words.

The Puerto-Rican artist was captured by photographer Mario Sorrenti in a 46-second video posing with the new men’s underwear model, the Icon Cotton Stretch.  In less than one week, the TikTok video reached 1.8M likes and 20.3M views. On Instagram, the same video surpassed 30M views, generating $8.4M in media impact value.

Recommended by: Arri

TO LISTEN TO: ‘Out of Body’ by Netsky & Andromedik

Belgian producers Netsky and Andromedik join forces on this track, pushing traditional drum & bass into a whole new realm. Giving us all the euphoric vibes, Out of Body is definitely one we want to be hearing on the festival circuit this summer.

Recommended by: Rob

TO READ: Patti Smith on Substack

Writer, singer, poet, artist, and much more, Patti Smith takes our ‘To Read’ spotlight this week. As an influential part of the New York City-based Punk movement in the mid-70s, her Substack is dedicated to her love and knowledge in this area, essentially providing readers with an extension of her consciousness. From celebrating close friends, to book reviews, Patti’s Substack account takes a look at everything and anything that catches her fancy.

Recommended by: Caroline

TO EAT: Berenjerak

When our resident restaurant expert, Molly, says, “the hummus is a game changer” at Berenjerak, you listen.

Named after the handful of brightly-coloured, toasted rice snacks eaten at funfairs in Iran, founder and chef Kian Samyani brings a slice of his childhood to the streets of Soho, London. This home-style Persian restaurant specialises in small mazeh-style sharing plates and charcoal-grilled kebabs using seasonal British produce. A perfect interpretation of Tehran’s hole-in-the-wall kebab houses, if you ask us!

@topjaw

Every time we visit Berenjak we remember how damn good it is. Such consistent quality and beautiful flavours. We went for the £45pp feasting menu + baklava ice cream sandwich, making for a very special lunch.

♬ original sound – TOPJAW

Recommended by: Molly

TO SMELL: M&S chocolate chip cookies

When is the M&S bakery not going viral?

This week, its irresistibly- delicious choc-chip cookies have taken centre stage on our list of social media obsessions. The quality of the chocolate is married with the perfect softness of the cookie to create a party in your mouth, just as all M&S food does.

Who said scented recommendations couldn’t be edible?

Recommended by: Avanii

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