Invest in Yourself With These Finance Influencers

Brands around the world are constantly fighting to stand out in a crowded digital space, and with social media algorithms shaping what people see, it’s tougher than ever. That’s where finance influencers, or “finfluencers”, come in. These money-savvy creators make finance easy, relatable, and engaging while building trust with their audience. Want to take control of your finances and cut through the noise? Let’s dive into the top financial influencers who can help!

THESE ARE THE FINANCE INFLUENCERS YOU NEED TO FOLLOW!

Taylor Price @pricelesstay

Taylor Price is the ultimate “finfluencer” and Gen-Z money guru, making finance fun for her 21M+ followers. With 1.1M TikTok fans and 107K on Instagram, she breaks down credit scores, celeb investments, Bitcoin, and teaches you the money lessons school skipped, all with her signature bright and bubbly energy! She’s definitely one of the finance influencers to follow!

@pricelesstay

School helped you walk so my Ritch B*tch Club can help you run 🏃‍♀️ #investingtips #financeexpert #entrepreneurmind

♬ original sound – Taylor Price • Finance Tips – Taylor Price • Finance Tips

Steve Chen @calltoleap

Meet Steve, one of the top financial influencers on Instagram with 1.9M followers! After hitting financial freedom at 33, he’s all about sharing his money know-how. From investing and saving tips to tax hacks, his videos like, “How to Invest in Your 50s” and “3 Best Savings Accounts”, make personal finance fun and easy!

@calltoleap

Want my budgeting sheet? Tag a friend and I’ll send it over right away! This is how much you need to save from your paycheck so you won’t go broke! Using the 50/30/20 rule: 1. Find a budgeting calculator 2. Enter your monthly after-tax income 3. Allocate: – 50% for needs (rent, food, bills) – 30% for wants (dining out, entertainment) – 20% for savings & debt repayment 💡 Sticking to this method keeps you financially secure! Tag a friend and I’ll send you my 2025 Money Cheat Sheet to help you stay on track! 🔗 -Steve Follow @calltoleap for investing videos! Follow me @calltoleap to learn more things like this about money! @calltoleap Make sure you check out my next beginners investing master class March 4th at 5:30 PM PT the link to sign up is in my bio! 🔥 #PersonalFinance #Budgeting #WealthMindset

♬ original sound – Call to Leap

Humphrey Yang @humphrey

Humphrey Yang is one of the biggest finance influencers, with 1.6M YouTube subscribers tuning in for his no-nonsense money advice. From savings hacks to tax tips, he breaks down finance in a way that actually makes sense. He even gives away cash to help everyday people! His viral videos, like “Millennials & Gen Z Are Poorer Than Ever” and “The Chinese Secret to Saving”, keep it real on money matters.

Demi Jackson-Fortey @savingmoneybish

Demi is one of the UK-based personal finance influencers, helping her 224K followers master investing, side hustles, budgeting, and business banking. She shares real-life insights, like “5 Financial Mistakes I Made in My 20s,” offering valuable tips on creating financial freedom and building wealth for the future.

@savingmoneybish

Remember to keep your emergency fund in a seperate instant / easy access account! ✏️ #emergencyfund #budgetingtips #moneysavingtips

♬ original sound – Demi

Cameron Smith @cazza_time 

Finance influencers like Cameron Smith are changing the game! With 121K Instagram followers, he breaks down personal finance with easy tips on taxes, Lifetime ISAs, and smart money moves. From “4 Things You Need to Do” to advice for young adults, his content makes managing money simple and stress-free!

@cazzatime

3 things I would NEVER do with a Credit Card! ❌❌❌ For 5 years, I’ve used Credit Cards to build my Credit Score, earn cashback and rewards, and benefit from purchase protection! ✅ If you want to do the same, you have to learn how to use a Credit Card correctly, and here’s 3 things I would never do! ⚠️ #personalfinance #money #moneytips #creditcard #creditscore

♬ original sound – Cameron | UK Personal Finance

Kennie Bukky @kenniebukky

Kennie is one of the finance influencers making waves with her smart money tips! As a homeowner, tech pro, and lifestyle creator, she shares financial wins with 37.9K Instagram followers. From landing high-paying jobs to avoiding money mistakes in your 20s, her content is all about building wealth and success!

@kenniebukky

Just 3/4 years ago, my phone was just a way to scroll, chat, and waste time — now, it’s the reason I’ve built a six-figure business, connected with life-changing opportunities, and created a future I once thought was impossible. The same device you use for entertainment can be the tool that helps increase your income and achieve financial independence. It’s not about getting lucky — it’s about using what’s already in your hands to create the life you want. What’s stopping you from making the most of it? 👀 #WealthBuilding #DigitalSuccess #YourSignToStart

♬ original sound – wetalksound

Timothy Paul @tempahtime

Finance influencers like Timothy are making money simple with budgeting tips, UK tax hacks, and smart advice on government loans. With 242K Instagram and 594K TikTok followers, he breaks down salary progressions, shows how to budget a £50K salary, and shares finance tricks to boost your wealth!

@tempahtime

My SALARY progresssion as an accountant working at the big 4 in London 👇 1. Associate ➡️ £28k 2. Senior Associate ➡️ £31.5k 3. AM1 ➡️ £37,000 4. AM2 ➡️ £49,000 5. AM3 ➡️ £55,000 When I was graduating I could never find reasonable or accurate figures on what salary to expect, so now that I’m on the other side of the coin…I want to be open and transparent 🔥 Let me know what questions you have in the comments… And FOLLOW for more. #learnontiktok #money #finance #education #career

♬ UNSTOPPABLE EVENING – finetune

Beth @bethmfuller

Beth is a Newcastle-based creator who loves to “overshare” about money, breaking down her spending habits, home decor budgets, payday routines, and debt payoff plans. Her candid approach makes personal finance relatable, helping followers take control of their money with confidence. She’s definitely one to follow!

@bethmfuller

#Ad 🥹 So surreal ✨ Over the moon to have opened my first business savings account with @Tide 💙 #incometransparency #microinfluencerjourney2024 #savingmoney

♬ original sound – Beth | Life & Money 🫶🏼

Gabriel Nussbaum @gabrielinussbaum

Finance influencers like Gabriel make money talk fun and easy! Known as “that money guy” to his 153K Instagram followers, he shares smart tips on investing, mortgages, and personal finance. With engaging content like “Mortgage vs. Investing,” he breaks down big money topics in a way everyone can understand.

@gabriel.nussbaum

Multiple ISAs might be a game changer 👀 #isas #stocksandshares #personalfinance

♬ original sound – Gabriel | That Money Guy

The Bougie Budget @thebougiebudget_uk

This finance influencer, known as Boujie Budget, is all about zero-budget living and smart money management! With 13.9K Instagram followers, she shares budgeting tips, savings milestones like house deposits, and honest discussions on topics like “Is business class worth it?” Her content inspires financial freedom through smart spending and savvy choices.

Jenny Okpechi @savvymoneygirl

Jenny is one of the finance influencers trying to help people level up their money game through her content! As a six-figure investor with 25.5K Instagram followers, she shares quick money-making tips and advice for “savvy finance girls.” From smart investing to her own financial journey, her content is all about building wealth with confidence.  

@savvymoneygirl

Here are 3 ways I invest in the UK: I’ve gotten questions and DMs about how to invest in the UK especially as Nigerian immigrants. These are the ways you can invest in the UK… -Stocks and Shares ISA: with this ISA I tend to invest more in ETFS and Index Funds. and I do not have to pay tax on dividends and Capital Gains. My penny stock trading account is not an IS account. – High yield savings account: I use this strictly to build my emergency funds and also build capital to take advantage of other investment opportunities with high entry points. – Gilts: In the simplest possible terms, a gilt is a loan from investors to the government. It is a bond with a low risk of default and a low rate of return. I also see it as a means to raise capital for other investment. Have you ever heard of GILTS? What do you think about it? Which of these are you currently using to invest? #uksavings #ukinvesting #ukmortgage #howtosaveintheuk #londontiktok #unitedkingdom #ukmoneytiktok

♬ Heat Waves – Glass Animals & iann dior

Ella @mymoneyculture

Finance influencers like Ella are making money management easier and more relatable. With 15K followers, she shares real stories and creative advice on building wealth, smart spending, and investing. From maternity leave finances to guilt-free purchases, her content helps others develop positive money habits and achieve financial freedom.

@mymoneyculture

Dont forget that if you contribute to your DC workplace pension you might already be investing hundreds per month (depends on yours and enoloyer contributions as well as salary amounts) #wealthbuilding #investing

♬ Come Check This (Quickie Edit) – FETISH

Niaz Azad and Shaq Magee @millennialmoneyuk

Finance influencers Niaz and Shaq are shaking up money talk with their popular podcast! As co-founders, they break down finance in the most relatable way for their 28.7K followers. From career progression to demystifying money for young people, their content makes financial education simple, engaging, and easy to digest.

Claer Barrett @ClaerB

Finance influencers like Claer Barrett make money matters easy to understand! A multi-award-winning financial journalist and consumer editor at the Financial Times, she hosts the Money Clinic podcast, tackling real-life money dilemmas. As an ITV, LBC, and BBC expert, her advice and book, What They Don’t Teach You About Money, empower smarter financial decisions.

@claerb

Ever wished you could make better financial decisions? A new study quizzed 17,000 people to find out how best to approach the process – and I’ve written about it in Saturday’s @FinancialTimes

♬ DECIDE – finetune

Jasmine Birtles @jasminebirtles

Finance influencers like Jasmine Birtles make money matters simple! A financial journalist, author, and presenter, she shares expert advice on finance and property from a consumer’s perspective. Regularly featured on British TV, she helps people make smarter financial decisions with her insightful columns and practical money tips.

@jasmine.birtles

Silver is looking like a good investment right now. It’s surprisingly cheap next to gold #silver #gold #moneymetals #goldsndsilver #silverinvestment #investing

♬ original sound – Jasmine Birtles

Martin Lewis @martinlewismse 

Finance influencers like Martin are helping people take control of their money. As the founder of MoneySavingExpert, he shares expert tips on saving, spending wisely, and the connection between money and mental health.

@martinlewismse

How marriage can save you up to £200,000 of inheritance tax. This is just one of 8 big hidden financial benefits of marriage watch the full show @ITVX

♬ original sound – Martin Lewis

Ellie Austin-Williams @thisgirltalksmoney 

Finance influencers like Ellie are on a mission to help millennial women take control of their money, without giving up their social lives! A certified financial coach, she believes confidence with money can be life-changing. Alongside advisor Victoria Nabarro, she co-hosts Money Unfiltered, tackling real-life money issues no one talks about!

@thisgirltalksmoney

What else would you add? #financialfreedom #moneymindset #financialsecurity

♬ Feel It – Soundsuality & Facy Sedated & Kafi

Tolu Frimpong @tolufrimpong

Finance influencers are making money management easier, and this UK financial coach is here to help women break the payday-to-payday cycle! From beating debt to investing and side hustles, she shares real tips on saving money, cutting bills, and even money debates like charging for birthday parties.

@tolufrimpong

Be honest… have you been putting off writing your will?  I did for years. Life was busy, and it always felt like something for “later.” But one day, I realised… if something happened to me and my husband, would my boys be protected? Would everything we’ve built end up in the right hands? That thought hit me hard. So I finally sorted my will—and honestly? It was easier than I expected. Now, I have peace of mind, knowing my family’s future is secure. The best part? You can do yours for FREE. Until 31st March 2025, @YourOctopusLegacy has partnered with charities across the UK to cover the cost of writing or updating your will. You can choose to leave a small gift to charity as a thank you, but that’s completely optional. Last autumn alone, this campaign raised £9.9 million for charities through gifts in wills in just two months! Don’t put this off like I did for years! Comment ‘Free Will’ below, and I’ll send you the link to claim yours today!  Ad/Affiliate

♬ original sound – Tolu Frimpong

Michela Allocca @breakyourbudget

Meet Michela, a Chicago-based influencer who’s all about buying less, buying better, and leveling up your money game. With 1.2M followers on Instagram and TikTok, she keeps it real with spending breakdowns, budgeting tips, and smart financial habits. From grocery hauls to monthly expenses, Michela’s content is a must-follow for anyone looking to take control of their finances!

@breakyourbudget

I want to hear one of yours!

♬ original sound – Michela Allocca

Kumiko Love @thebudgetmom

If you’re looking to boost your financial confidence, Kumiko is the influencer to follow! She’s all about smart budgeting, saving hacks, and making your money work for you. From seasonal holiday budgeting tips to shopping hauls and quality vs. quantity breakdowns, her content is packed with real-life money advice. Follow for practical, no-nonsense financial tips!

https://www.instagram.com/p/DGT4X1PzBAp/ 

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to find industry insights, visit our influencer marketing and social media blogs.

@sociallypowerful