Invest in Yourself With These Finance Influencers

Brands around the world are constantly fighting to stand out in a crowded digital space, and with social media algorithms shaping what people see, it’s tougher than ever. That’s where finance influencers, or “finfluencers”, come in. These money-savvy creators make finance easy, relatable, and engaging while building trust with their audience. Want to take control of your finances and cut through the noise? Let’s dive into the top financial influencers who can help!

THESE ARE THE FINANCE INFLUENCERS YOU NEED TO FOLLOW!

Taylor Price @pricelesstay

Taylor Price is the ultimate “finfluencer” and Gen-Z money guru, making finance fun for her 21M+ followers. With 1.1M TikTok fans and 107K on Instagram, she breaks down credit scores, celeb investments, Bitcoin, and teaches you the money lessons school skipped, all with her signature bright and bubbly energy! She’s definitely one of the finance influencers to follow!

Watch on TikTok

Steve Chen @calltoleap

Meet Steve, one of the top financial influencers on Instagram with 1.9M followers! After hitting financial freedom at 33, he’s all about sharing his money know-how. From investing and saving tips to tax hacks, his videos like, “How to Invest in Your 50s” and “3 Best Savings Accounts”, make personal finance fun and easy!

Humphrey Yang @humphrey

Humphrey Yang is one of the biggest finance influencers, with 1.6M YouTube subscribers tuning in for his no-nonsense money advice. From savings hacks to tax tips, he breaks down finance in a way that actually makes sense. He even gives away cash to help everyday people! His viral videos, like “Millennials & Gen Z Are Poorer Than Ever” and “The Chinese Secret to Saving”, keep it real on money matters.

Demi Jackson-Fortey @savingmoneybish

Demi is one of the UK-based personal finance influencers, helping her 224K followers master investing, side hustles, budgeting, and business banking. She shares real-life insights, like “5 Financial Mistakes I Made in My 20s,” offering valuable tips on creating financial freedom and building wealth for the future.

Cameron Smith @cazza_time 

Finance influencers like Cameron Smith are changing the game! With 121K Instagram followers, he breaks down personal finance with easy tips on taxes, Lifetime ISAs, and smart money moves. From “4 Things You Need to Do” to advice for young adults, his content makes managing money simple and stress-free!

Kennie Bukky @kenniebukky

Kennie is one of the finance influencers making waves with her smart money tips! As a homeowner, tech pro, and lifestyle creator, she shares financial wins with 37.9K Instagram followers. From landing high-paying jobs to avoiding money mistakes in your 20s, her content is all about building wealth and success!

Watch on TikTok

Timothy Paul @tempahtime

Finance influencers like Timothy are making money simple with budgeting tips, UK tax hacks, and smart advice on government loans. With 242K Instagram and 594K TikTok followers, he breaks down salary progressions, shows how to budget a £50K salary, and shares finance tricks to boost your wealth!

Beth @bethmfuller

Beth is a Newcastle-based creator who loves to “overshare” about money, breaking down her spending habits, home decor budgets, payday routines, and debt payoff plans. Her candid approach makes personal finance relatable, helping followers take control of their money with confidence. She’s definitely one to follow!

Gabriel Nussbaum @gabrielinussbaum

Finance influencers like Gabriel make money talk fun and easy! Known as “that money guy” to his 153K Instagram followers, he shares smart tips on investing, mortgages, and personal finance. With engaging content like “Mortgage vs. Investing,” he breaks down big money topics in a way everyone can understand.

The Bougie Budget @thebougiebudget_uk

This finance influencer, known as Boujie Budget, is all about zero-budget living and smart money management! With 13.9K Instagram followers, she shares budgeting tips, savings milestones like house deposits, and honest discussions on topics like “Is business class worth it?” Her content inspires financial freedom through smart spending and savvy choices.

Jenny Okpechi @savvymoneygirl

Jenny is one of the finance influencers trying to help people level up their money game through her content! As a six-figure investor with 25.5K Instagram followers, she shares quick money-making tips and advice for “savvy finance girls.” From smart investing to her own financial journey, her content is all about building wealth with confidence.  

Ella @mymoneyculture

Finance influencers like Ella are making money management easier and more relatable. With 15K followers, she shares real stories and creative advice on building wealth, smart spending, and investing. From maternity leave finances to guilt-free purchases, her content helps others develop positive money habits and achieve financial freedom.

Watch on TikTok

Niaz Azad and Shaq Magee @millennialmoneyuk

Finance influencers Niaz and Shaq are shaking up money talk with their popular podcast! As co-founders, they break down finance in the most relatable way for their 28.7K followers. From career progression to demystifying money for young people, their content makes financial education simple, engaging, and easy to digest.

Claer Barrett @ClaerB

Finance influencers like Claer Barrett make money matters easy to understand! A multi-award-winning financial journalist and consumer editor at the Financial Times, she hosts the Money Clinic podcast, tackling real-life money dilemmas. As an ITV, LBC, and BBC expert, her advice and book, What They Don’t Teach You About Money, empower smarter financial decisions.

Jasmine Birtles @jasminebirtles

Finance influencers like Jasmine Birtles make money matters simple! A financial journalist, author, and presenter, she shares expert advice on finance and property from a consumer’s perspective. Regularly featured on British TV, she helps people make smarter financial decisions with her insightful columns and practical money tips.

Martin Lewis @martinlewismse 

Finance influencers like Martin are helping people take control of their money. As the founder of MoneySavingExpert, he shares expert tips on saving, spending wisely, and the connection between money and mental health.

Watch on TikTok

Ellie Austin-Williams @thisgirltalksmoney 

Finance influencers like Ellie are on a mission to help millennial women take control of their money, without giving up their social lives! A certified financial coach, she believes confidence with money can be life-changing. Alongside advisor Victoria Nabarro, she co-hosts Money Unfiltered, tackling real-life money issues no one talks about!

Tolu Frimpong @tolufrimpong

Finance influencers are making money management easier, and this UK financial coach is here to help women break the payday-to-payday cycle! From beating debt to investing and side hustles, she shares real tips on saving money, cutting bills, and even money debates like charging for birthday parties.

Michela Allocca @breakyourbudget

Meet Michela, a Chicago-based influencer who’s all about buying less, buying better, and leveling up your money game. With 1.2M followers on Instagram and TikTok, she keeps it real with spending breakdowns, budgeting tips, and smart financial habits. From grocery hauls to monthly expenses, Michela’s content is a must-follow for anyone looking to take control of their finances!

Kumiko Love @thebudgetmom

If you’re looking to boost your financial confidence, Kumiko is the influencer to follow! She’s all about smart budgeting, saving hacks, and making your money work for you. From seasonal holiday budgeting tips to shopping hauls and quality vs. quantity breakdowns, her content is packed with real-life money advice. Follow for practical, no-nonsense financial tips!

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