`
Jun 18, 2024
Influencer Marketing Agency
Top 20 TikTok Marketing Agencies in the U.S. in 2024
As the digital landscape continues to evolve at a breakneck pace, TikTok has emerged as a juggernaut in social media marketing. For businesses aiming to capture the zeitgeist of today's internet-savvy audience, mastering TikTok is not just an option—it's a necessity.
But with great power comes […]
Read more
`
Jun 18, 2024
Influencer Marketing Agency
Top 20 Paid Media Agencies in the U.S. in 2024
As we step into 2024, the landscape of digital advertising continues to evolve at an unprecedented pace, making the choice of a paid media agency more crucial than ever. In this vibrant digital era, the right paid media agency can be the difference between a successful campaign and a missed opportun […]
Read more
`
Nov 15, 2024
Marketing News
Is Offline Marketing For Beauty Brands Becoming Superior Once Again?
For digitally-savvy brands like Summer Fridays and Patrick Ta Beauty, building an online empire has come effortlessly. From a viral ‘Jet Lag’ lip mask that appeared to spark an Instagram-induced frenzy, to a foundation release circulated on TikTok, these two brand […]
Read more
`
Nov 15, 2024
Industry Trends
These Are The Top Black Friday Marketing Campaigns Of 2024 So Far
What Black Friday marketing campaigns are making a splash this year?
Once a one-day shopping event, Black Friday has grown into a pivotal moment for brands to connect with consumers, boost sales, and expand their audience bas […]
Read more
`
Nov 15, 2024
Social Media Marketing News
Here's How Companies Faced Their Political Brand Messaging During the 2024 US Election
On November 5th, our friends across the pond set out in their millions to elect a new President of the United States.
148, 727, 217 votes later, Donald Trump was re-elected for his second term in office. The response to his […]
Read more
`
Nov 14, 2024
Marketing News
A Beginner-Friendly Guide To Influencer Marketing In The Fashion Industry
Influencer marketing for beginners involves partnering with individuals who have strong online followings to promote products. In fashion, influencers act as trusted tastemakers, driving trends and offering authentic reviews. […]
Read more
`
SP Diaries #19: Shriya Kotak, Account Manager
When did you start working at SP?
I joined SP in July of this year.
What is your role?
I’m an Account Manager.
What does that entail?
[…]
Read more
`
Nov 13, 2024
Influencer News
Eat Your Way Around Europe With These Europe Influencers
The rise of Influencers in Europe has significantly changed the way people discover new cuisines, restaurants, and food trends. Platforms like TikTok, Instagram, and YouTube have become vita […]
Read more
`
Nov 12, 2024
Influencer News
The Top UK Lifestyle Influencers Shaping Trends And Inspiring Daily Life
The presence of lifestyle influencers on social media has rapidly expanded in recent years, transforming the way we engage with everyday content. With platforms like Instagram, TikTok, and YouTube, sharing and consuming personal stories, tips, and routines has become […]
Read more
`
Nov 08, 2024
Influencer News
Feel Inspired By These Italy Influencers
This summer, Italy's Amalfi Coast and Positano have become travel hotspots, thanks to influencer trips like L'Oréal's, inspiring more visitors and content creators. The scenic beauty of these destinations has made them a favourite for travel content.
[…]
Read more