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Mar 07, 2025

Social Trends

Gen Z want Immersive Marketing Experiences in 2025

Gen Z are unlike any generation that has come before them.  This tech-savvy generation may have grown up in front of an iPad, but when it comes to marketing they want the real thing - real, tangible, in-person experiences. So […]

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Mar 06, 2025

Influencer Sessions

Influencer Sessions: Get to Know @iam_amaro

We caught up with fashion influencer and stylist, @iam_amaro, to talk all things Instagram, inspiration, and inclusivity. Read on to discover more about this creator leading Gen Z fashion on social media. Where does yo […]

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Feb 28, 2025

Industry Trends

How YouTube Has Positioned Itself to Compete with Netflix

YouTube has had quite the journey. With origins in long-form content, the platform soon pivoted its dedication to short-form with the launch— and shortly-after, success— of YouTube Shorts. However, it has since reverted back to its old ways, now proving to be a fi […]

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