SP Thought Leadership

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With all eyes on the highly anticipated Formula 1 movie starring Brad Pitt and Damson Idris, and creators already flooding socials with red carpet moments from the premiere, Formula 1’s cultural grip is tighter than a perfectly executed apex. […]

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Walk into any Tesco lately and you'll spot something interesting on the shelves. WillNE and James Marriott's iced coffee brand Rodd's sits right next […]

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What is that infamous “M&S difference”? If its last years of astonishing growth and modernisation are anything to go off, it’s not quality and price. No, the M&S difference is diversified media marketing and empl […]

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One of the nation’s most delectable holidays is right around the corner, urging marketers and brands to take a hard look at how they plan on winning consumers over with their Easter marketing […]

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It’s no secret that investment in digital advertising, namely influencer marketing, continues to rise. In fact, US influencer marketing spending will grow 14.2% YoY in 2025, more than either social ad spending (13.6%) or digital ad spending (12.5%), per our forecast […]

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Formula 1 gets hearts racing across the world.  Once a sport reserved for the wealthy, older, male-dominated crowd, Formula 1 has had a major image update in the past couple of years. Driven by the raging success of […]

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Booze, head-to-toe green outfits, and the Dropkick Murpheys blasting in the background. That’s right, St Patrick’s Day is here again.  Whilst St Patrick’s Day is merely yet another excuse to head to the pub for most of […]

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The Skims marketing team have once again proved they are ahead of the curve by partnering with BlackPink's Rosé as the first K-pop star to front its 2025 Valentine's Day collection – and like with all Skims collaborations, we're obsessed. Since its 2019 debut, the […]