Social Media Marketing News

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What is that infamous “M&S difference”? If its last years of astonishing growth and modernisation are anything to go off, it’s not quality and price. No, the M&S difference is diversified media marketing and empl […]

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Though an invaluable resource, forum marketing remains underutilised.  Could 2025 finally be the year we see its takeover? […]

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Influencer marketing is an ideal strategy for startups because it offers cost-effectiveness, high engagement, and the potential for rapid brand growth. By partnering with nano- and micro-influencers (those with fewer than 100,000 followers), […]

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In 2024, hotel influencer marketing has become a solid strategy in the hospitality industry, especially for hotels and resorts aiming to captivate some of the internet's most digitally-savvy […]

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Exploring how consumer trust in food influencers can enhance a business’ credibility helps explain why restaurants have eagerly tapped into this industry.  […]

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Influencer marketing for nonprofits has become a game-changer in building effective digital strategies.  Although influencers are often linked with commercial brands, they can be just as impactful for nonprofits as well, even if […]

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This article celebrates the top 20 British influencers, individuals who have transformed their passions into powerful platforms. By blending authenticity with expertise, they inspire millions across Instagram, YouTube, TikTok, and beyond. Whether you're seeking fashion advice, lifestyle inspiration, […]

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What makes for successful celebrity advertising?  Is it star power? Simply aligning yourself with the biggest name in showbiz you possibly can?  […]