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Oct 01, 2025
Reports
Intent vs. Impact: A Data Backed Guide to Fixing Flawed Influencer Seeding
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Jul 16, 2025
Reports
The Convenience Premium: How Gen Z vs Millennials Value Speed Over Savings
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May 14, 2025
Reports
The Evolution of Influencer Marketing: Embracing Earned Media in an Ever-Changing Landscape
A cornerstone of modern advertising, influencer marketing shows no signs of slowing down its evolution. The influencer marketing industry and its adjacent creator economy continue to grow in new and often divisive ways every […]
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Mar 19, 2025
Reports
Aria: The AI-Powered Platform Redefining Influencer Discovery
Marketing teams waste an average of 15 hours per week searching for the perfect influencer match. Aria cuts that to just 4 hours—and it's completely free. In an era where digital […]
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Feb 11, 2025
Reports
Beyond TikTok: Future-Proofing Your Social Strategy in an Era of Platform Uncertainty
In an era of unprecedented platform volatility, the potential U.S. TikTok ban (or the 16-hour ban that occurred) represents more than just another algorithmic shift—it signals a fundamental transformation in social media strategy. While platform changes have always […]
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Jun 06, 2024
Reports
What is Earned Media Value and How Can You Maximize its Value Through Influencer Marketing?
Exploring how brands can maximize earned media generation by optimizing their influencer marketing strategy, across paid and seeded influencer activities. 1. What Is Earned Media And Why Is It Important? Earned Media r […]
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May 16, 2024
Reports
Building End-to-End, Large Scale Influencer Programs for Enterprise Multi-Brand Portfolio
Exploring the intricacies of building end-to-end influencer programs tailored for enterprise businesses. 1. Influencer Marketing Is Becoming More Sophisticated And As A Result Organizations Need To Level Up Their Approach […]
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May 14, 2024
Reports
Dynamic Creative Optimization, the secret to being more efficient in social media activities
Exploring Dynamic Creative Optimization as a successful tactic for driving down costs and maximizing the performance of your content (and therefore efficiency of spend) for paid social campaigns. 1. What Is Dynamic Creative Optimization? […]
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