Reports

Driven by an ever-tightening economy and a changing media landscape, brands and marketers are showing an increasing disregard for paid media in favour of an earned model in influencer marketing. […]

Introducing “Intent vs. Impact: A Data-Backed Guide to Fixing Flawed Influencer Seeding“, our new report that delves into one of the most efficient and effective, yet widely misutilised, earned media tactics in modern-day marketing: influencer seeding. […]

Our survey of 150+ senior marketers reveals that four in five say they plan to increase investment in brand advocacy over the next year, underlining growing recognition of its potential to break through a crowded digital landscape. […]

Every month, Socially Powerful tracks the top 50 beauty brands on Instagram and TikTok and ranks them using our proprietary SP Index, built on creator activity, engagement, reach and audience growth.The index shows which brands are building social presence […]