Influencer News

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It’s no secret that investment in digital advertising, namely influencer marketing, continues to rise. In fact, US influencer marketing spending will grow 14.2% YoY in 2025, more than either social ad spending (13.6%) or digital ad spending (12.5%), per our forecast […]

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Fragrance marketing has had a serious facelift in 2024.  It is hard to believe that a mere five years ago, the majority of people owned one signature scent.  […]

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My long-lasting perception of Black Friday was a sobering image of freezing outside Curry’s in the quest for a discounted TV. But Black Friday has now moved beyond just physical retail events to a digital ecosystem driven by content creators. A seismic shift that is […]

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Influencer marketing is one of the most popular ways for brands to interact with their audiences, providing a direct and relatable touchpoint for brands to reach consumers.  Historically, beauty and fashion markets have been […]

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As 2024 draws to a close, the internet is quickly becoming flooded with marketers taking a stab at their 2025 predictions.  From an increase in employee-generated content (EGC) to concerns over privacy personalisations, the g […]

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In today's social media landscape, influencer marketing for musicians is a crucial strategy for emerging artists seeking to amplify their reach.  P […]

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Influencer marketing for beginners involves partnering with individuals who have strong online followings to promote products. In fashion, influencers act as trusted tastemakers, driving trends and offering authentic reviews. […]

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New York City’s iconic style blends bold creativity, urban sophistication, and individual expression. As a global fashion capital, its diverse cultures shape everything from the Upper East Side’s timeless elegance to Soho’s edgy street style. Recently, there has […]