Influencer News

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It’s no secret that investment in digital advertising, namely influencer marketing, continues to rise. In fact, US influencer marketing spending will grow 14.2% YoY in 2025, more than either social ad spending (13.6%) or digital ad spending (12.5%), per our forecast […]

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New York City’s iconic style blends bold creativity, urban sophistication, and individual expression. As a global fashion capital, its diverse cultures shape everything from the Upper East Side’s timeless elegance to Soho’s edgy street style. Recently, there has […]

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New York City has always been a vibrant hub of creativity, culture, and diversity. From the early days of Ellis Island to the present, the city has attracted dreamers, innovators, and trendsetters from around the world. Its iconic skyline, bustling streets, and rich h […]

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Is AI in influencer marketing harming the creator community?  As generative AI slowly sinks its cold, artificial teeth deeper into the influencer m […]

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Instagram’s vast user base and visual focus make it essential for fashion influencer collaboration trends. Successful campaigns like Gucci’s Gucci Garden, Dior’s #DiorStellar, and H&am […]

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Over the past few weeks, one topic has dominated social media like no other. Olympic influencers.  Once simply a sporting event, the Olympics has had a serious makeover. These days, the […]

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In the rapidly evolving world of consumer technology, certain content types have proven to be exceptionally effective at driving engagement, impressions, and sales. Among these, unboxing videos have emerged as a visual and compelling way for audiences to explore new g […]

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Back in January, we launched our brand new software technology, ARIA, designed to majorly cut back on the time spent conducting influencer discovery. Fast forward a few months and ARIA has now helped us present and assign hundreds of creators to even the most niche of marketing campaigns. Usin […]