The Top Consumer Tech Influencers Popularising Unboxing Content on Social Media

In the rapidly evolving world of consumer technology, certain content types have proven to be exceptionally effective at driving engagement, impressions, and sales. Among these, unboxing videos have emerged as a visual and compelling way for audiences to explore new gadgets, while in-depth reviews offer valuable insights that guide purchasing decisions.

Unboxing videos captivate viewers with their immediate, tangible display of products, making them particularly popular on platforms like YouTube and TikTok. Reviews, on the other hand, provide the detailed analysis and personal experiences that consumers seek when investing in tech products. As the demand for authentic, engaging content grows, a select group of consumer tech influencers has risen to the forefront, shaping how we discover and interact with new technology.

THE TOP 15 CONSUMER TECH INFLUENCERS POPULARISING UNBOXING VIDEOS

1. Unbox Therapy – 24.3M Subs (YouTube), 880.8K Followers (TikTok)

With a staggering 19.5 million subscribers, Unbox Therapy is a titan among consumer tech influencers in the unboxing space. Known for his honest and unbiased reviews, host Lewis Hilsenteger offers a comprehensive look at the latest gadgets. His most popular video, the “iPhone 6 Plus Bend Test,” has over 73 million views, showcasing his ability to highlight product strengths and weaknesses in an engaging manner.

2. Marques Brownlee – 19.2M Subs (YouTube), 2.1M Followers (TikTok)

Marques Brownlee, also known as MKBHD, is celebrated for his meticulous and well-researched tech reviews. His YouTube channel, boasting over 17.2 million subscribers, covers a broad spectrum of consumer electronics, from smartphones to cameras. His video “Retro Tech: Game Boy” has garnered 39 million views, exemplifying his knack for combining nostalgia with cutting-edge tech insights, solidifying his place among top consumer tech influencers.

3. MrMobile [Michael Fischer] – 1.25M Subs (YouTube)

Michael Fischer, the face behind MrMobile, brings expertise and creativity to his tech reviews. With 1.2 million subscribers, his channel is a go-to for smartphone enthusiasts. His video “When Phones Were Fun – And Nokia Was Crazy” has earned over 3 million views, highlighting his engaging storytelling and deep industry knowledge.

4. Linus Tech Tips – 15.8M Subs (YouTube),  1.2M Followers (TikTok)

Linus Sebastian of Linus Tech Tips commands an audience of 15.6 million subscribers with his diverse tech content. From product reviews to hardware comparisons, Linus covers it all. His most popular video, “Building a PC… using only Wish.com,” has amassed 22 million views, showcasing his ability to make complex tech topics accessible and entertaining.

@linustech

Building a $1000 Gaming PC in 2024

♬ original sound – Linus Tech Tips – Linus Tech Tips

5. Austin Evans – 5.55M Subs (YouTube), 547.9K Followers (TikTok)

Austin Evans combines expertise and approachability, attracting over 5 million subscribers to his channel. He covers a wide range of gadgets, including smartphones, laptops, and gaming consoles. His video “Broke vs Pro Gaming” has 26 million views, demonstrating his talent for engaging both novice and experienced tech enthusiasts, earning his spot among top consumer tech influencers.

@austintechtips

Unboxing the new iPad Pro M4 (EXPENSIVE)

♬ original sound – Austin Evans

6. The Verge – 3.37M Subs (YouTube), 307.7K Followers (TikTok)

The Verge’s YouTube channel, with over 3 million subscribers, offers comprehensive tech coverage. Their content ranges from in-depth product reviews to the latest industry news. The “Tesla Cybertruck event in 5 minutes” video, with 16 million views, highlights their ability to distil significant tech events into engaging, digestible content, making them influential consumer tech influencers.

7. Mrwhosetheboss – 19.2M Subs (YouTube), 2.2M Followers (TikTok)

Arun Maini, known as Mrwhosetheboss, captivates 15.6 million subscribers with his expertise and engaging content. His enthusiasm for technology is palpable, as seen in his video “The BRIGHTEST TORCH in the world!” which has 72 million views. Arun’s genuine excitement makes complex tech topics relatable and exciting.

8. Technical Guruji – 23.6M Subs (YouTube)

Gaurav Chaudhary, the host of Technical Guruji, bridges the gap between technology and the Hindi-speaking audience, amassing 23 million subscribers. His video “My YouTube Earnings Revealed!! How Much Money I make from YouTube?” with 18 million views, underscores his transparency and connection with viewers.

9. CrazyRussianHacker – 12M Subs (YouTube)

Taras Kulakov, also known as CrazyRussianHacker, combines science experiments, life hacks, and product testing for his 11.9 million subscribers. His video “How to Open a Can without Can Opener,” with 57 million views, showcases his unique and entertaining approach to tech content.

10. Jonathan Morrison – 2.54M Subs (YouTube)

Jonathan Morrison’s channel, with 2.5 million subscribers, is known for its visually stunning and insightful tech content. His “iPhone 6 Clone Unboxing” video, with 10 million views, exemplifies his ability to blend creativity with detailed product analysis, earning him a place among top consumer tech influencers.

11. SarahGrace – 3M Subs (YouTube), 432.9K Followers (TikTok)

SarahGrace, with 1.78 million subscribers, specializes in unboxing popular tech products like iPhones and iPads. Her channel offers a mix of product reviews and personal anecdotes, such as her experience with a Facebook marketplace scam, providing a relatable and informative perspective on tech.

12. TechSource – 3.79M Subs (YouTube)

TechSource, boasting 3.51 million subscribers, covers everything from setup wars to gaming monitors. The channel’s unboxing videos, including cool tech products under $50, make it a valuable resource for tech enthusiasts looking to build their dream setups.

13. UrAvgConsumer – 3.25M Subs (YouTube)

UrAvgConsumer, with a focus on trendy tech gadgets and gift ideas, attracts millions with its unboxing and review content. The channel covers a wide range of products, including electric cars and smart rings, offering practical insights for tech-savvy consumers.

14. Randomfrankp – 2.17M Subs (YouTube)

Randomfrankp’s channel, with 2.15 million subscribers, highlights affordable tech gadgets and setup tips. From webcams to gaming controllers, his videos provide thorough reviews and cleaning tips, helping viewers make informed purchasing decisions.

15. Geekyranjit – 3.3M Subs (YouTube)

Geek Ranjit, a pioneer among English tech channels in India, offers in-depth reviews of gadgets and their everyday usability. With over a million subscribers, his channel stands out for its detailed and accessible content, making tech understandable for a broad audience.

Over the past few years, the influence of consumer tech influencers has surged, with more brands recognizing the value of partnering with these creators. Sponsorships from companies like Ring, Skillshare, Intel, Ridge Wallet, and Squarespace are testament to the growing impact of tech influencers on consumer purchasing decisions. For brands looking to leverage the power of social media, collaborating with these top tech influencers is a strategic move to reach and engage a tech-savvy audience. By harnessing the authenticity and expertise of consumer tech influencers on TikTok and YouTube, brands can drive product awareness, build trust, and ultimately, boost sales in an increasingly competitive market.