Influencer News

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Influencer-founded brands have been around for well over a decade. From WeWoreWhat and Ipsy launched in the early 2010s, to the real kick-off of influencer beauty brands with Kylie Cosmetics, and Jeffree Star Cosmetics in the mid 2010s, and finally through to the late […]

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Unless you’ve been living under a rock for the last 20 years, you’ll know that YouTube is an enormously popular video-sharing platform. Launched in 2005 it has grown to be the place for video sharing across the internet, boasting 2.1 billion active monthly users a […]

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The gaming sphere has always been seen as a “boys club”, but recent data shows a more balanced picture. A survey in March 2023 showed that 47% of video game players were women. However, the popular streaming site Twitch doesn’t seem to reflect this.   […]

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YouTube is an ideal home for technology influencers, but why? YouTube is known for its long-form and visual content, allowing creators to endorse their products & brands in ways other socials just can't. In our case, we are talking about the biggest tech influencers with their cool gadgets an […]

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Snapchat slipped off the map slightly in the past few years, but new Snapchat updates have given the platform a new lease of life.  With Snapchat updates including new monetisation features for Snap creators, a brand new AI b […]

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In a generation that needs constant gratification, ‘YouTube Gaming’ is a staple of many hours of downtime for content consumers across the globe. As one of the pioneers of […]

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It’s not new news that TikTok plays an incredible role in whether a brand or product becomes popular—especially with Gen Z consumers. Every week there’s a new hot product making the rounds, influencing users in their thousands to rush and make a new purchase. A particular consumer profile T […]

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ICYMI, a bill has been pushed forward by the Republican party that would allow President Biden to ban TikTok for sharing user data with the Chinese government.  Amid security discussions around TikTok’s connection to the CCP, […]