Influencer News

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As Twitch has grown as a streaming platform for gaming creators, so has the presence of the biggest British Twitch streamers. With 140 million unique visitors every month Twitch has pioneere […]

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Recently there has been a revival of long-form content across social media platforms. TikTok has extended its video length and more users are gravitating towards platforms like YouTube for in-depth content. Long-form content e […]

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Influencer-founded brands have been around for well over a decade. From WeWoreWhat and Ipsy launched in the early 2010s, to the real kick-off of influencer beauty brands with Kylie Cosmetics, and Jeffree Star Cosmetics in the mid 2010s, and finally through to the late […]

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Unless you’ve been living under a rock for the last 20 years, you’ll know that YouTube is an enormously popular video-sharing platform. Launched in 2005 it has grown to be the place for video sharing across the internet, boasting 2.1 billion active monthly users a […]

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The gaming sphere has always been seen as a “boys club”, but recent data shows a more balanced picture. A survey in March 2023 showed that 47% of video game players were women. However, the popular streaming site Twitch doesn’t seem to reflect this.   […]

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YouTube is an ideal home for technology influencers, but why? YouTube is known for its long-form and visual content, allowing creators to endorse their products & brands in ways other socials just can't. In our case, we are talking about the biggest tech influencers with their cool gadgets an […]

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Snapchat slipped off the map slightly in the past few years, but new Snapchat updates have given the platform a new lease of life.  With Snapchat updates including new monetisation features for Snap creators, a brand new AI b […]

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In a generation that needs constant gratification, ‘YouTube Gaming’ is a staple of many hours of downtime for content consumers across the globe. As one of the pioneers of […]