Top Health And Fitness Influencers to Collaborate With

Feb 15, 2021

Influencer News

Top Health And Fitness Influencers to Collaborate With

Social media is full of influencers who produce content from a number of genres such as beauty, lifestyle and travel. Health and fitness influencers are some of the most inspirational influencers on social media channels, especially Instagram, with a base of loyal followers. The top fitness influencers on Instagram dominate the platform by showcasing their discipline and dedication not only to themselves, but to their fans. Fitness influencers are motivated to improve the lifestyles of their followers in ways that are fun and engaging. From releasing exciting recipes and nutrition plans to uploading short workout videos, health and fitness bloggers have a positive influence on millions of Instagram users. 

It may be intimidating scrolling through health and fitness influencers’ Instagram profiles as they show off their lean muscles and sculpted abs. However, what makes these Instagram influencers so inspiring is that they don’t expect their followers to train like crazy to achieve their body goals. Instead, health and fitness influencers recognise that there is no such thing as an ideal body type, and they reject society’s notion of what bodies should look like. Many fitness influencers prioritise adopting a healthy mindset which leads to a healthier lifestyle. For example, many influencers have been open with their supporters about their own fitness journeys, with many having transformed their out of shape bodies into bulging muscles. As a result, these influencers demonstrate that whilst beginning a fitness journey is difficult, it is not impossible. 

Many brands choose to collaborate with health and fitness influencers due to their large reach as well as their optimistic approach to healthy eating and exercise. From creating activewear to being the face of a new protein shake, there are endless possibilities for brands to benefit from fitness influencers. 

We have created a list of the most famous fitness influencers on Instagram who are changing people’s lives for the better.

Top 5 Health & Fitness Influencers on Instagram

1. Cassey Ho

Image sourced from The Chalkboard Mag

Instagram followers: 2M 

Cassey Ho is an American fitness influencer and Pilates instructor who got her start by posting her Pilates instructing videos to YouTube. She quickly gained recognition for her videos, which led to her launching her own line of Pilates clothes and accessories. She has a unique style of Pilates workouts which focus on ab-chiselling, butt lifting and total body sculpting. Although Cassey advocates clean eating, she also promotes eating freely through her YouTube series, YOLO meals. The series encourages her fans to eat realistically, having one cheat meal a week where they can indulge in unhealthy food.

Cassey has also released her own book, Hot Body Year-Round: The Pop Pilates Plan to Get Slim, Eat Clean, and Live Happy Through Every Season.

2. Courtney Black

Image sourced from Cosmopolitan

Instagram followers: 805K 

Courtney Black is one of the top fitness bloggers in the UK. She is known for concentrating on the fitness transformations of her followers, often posting before and after photos to Instagram. She has been open to her supporters about her past struggles with eating disorders, displaying how she altered her lifestyle to improve her body image, embracing a healthy attitude towards food and exercise. Courtney is also known for posting home workouts, which is realistic and attainable as the majority of society is limited to staying indoors.

3. Simeon Panda

Image sourced from Pinterest

Instagram followers: 7.5M 

Simeon Panda is a British health and fitness Instagram influencer and bodybuilder. He has released his own training programmes on his website which focus on shredding fat and gaining muscle. He is recognized for his highly motivated spirit as well as his character. 

Simeon is also an entrepreneur who has launched his own company, Just Lift, which sells men’s and women’s activewear and gym gear.

4. Michelle Lewin

Image sourced from People en Espanol

Instagram followers: 13.7M 

Michelle Lewin is a Venezuelan health and fitness influencer who posts a variety of Instagram Reels and posts of her workout routines. She became popular on the platform due to her genuine personality and easy-to-follow exercise videos. 

She has since released her own line of supplements as well as two apps, Fitplan and Mealplan, with the former focusing on personal trainer coaching exercises and the latter focusing on creating nutritional meals tailored to different dietary needs.

5. Elliot Burton

Image sourced from Pinterest

Instagram followers: 620K

Elliot Burton is a health and fitness influencer from the UK. He uses his large Instagram following to teach fitness fanatics how to correct their form, as well as demonstrating the best strength training workouts for different muscle groups. 

Elliot is a co-founder of Uni Lean, which exhibits tasty and nutritious meals and recipes on Instagram.

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James Hacking


Socially Powerful, founded in 2017, stood as pioneers of the influencer marketing industry. Today we are a global social marketing agency and technology company.

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