The Most Subscribed YouTubers in 2023

Feb 22, 2021

Influencer News

The Most Subscribed YouTubers in 2023

YouTube is clearly the biggest video streaming platform in the world with over 2 billion monthly active users. The site was created in 2005 and has since become dominant in the daily lives of the majority of the world’s population. As YouTube is such a huge platform, the type of content available is endless. This is why the most subscribed YouTubers belong to a wide variety of categories. From gaming to music, YouTube releases content that is guaranteed to appeal to everyone. 

In recent years, we have seen a surge in popularity of social media influencers. They attract large followings and a devoted fan base through their authentic and original content. More and more influencers are flocking to YouTube as they recognise just how powerful the platform is in terms of increasing engagement rates as well as social media followings. As a result, YouTube influencers are acquiring millions of views and subscribers on the site, which explains why building a career as a YouTuber is considered desirable among this generation. 

YouTube is saturated with content from different channels, so it can be tricky to identify the most famous YouTubers on the platform. We have curated a list of the top 10 YouTube channels in the world.

Who are the top 10 most subscribed YouTubers?

1. T-Series

T-Series - most subscribed youtubers

Image sourced from T-Series’ own YouTube channel

YouTube subscribers: 172M

Have you ever wondered who has the most subscribers on YouTube in 2021? T-Series is currently the most subscribed YouTube channel in the entire world. This channel is India’s largest music record label and film production company. For this reason, it predominantly uploads music videos and film trailers in Hindi. You might also be wondering who is the fastest-growing YouTuber? With their fresh and frequent content, T-Series is growing rapidly with the most followers on YouTube and is showing no signs of slowing down.

2. PewDiePie

PewDiePie - most subscribed youtubers

Image sourced from PewDiePie’s own YouTube channel

YouTube subscribers: 109M

PewDiePie is a Swedish YouTuber and is considered by many as the best YouTuber in the world. He is a gaming pioneer on the platform. He releases content based on gameplay and commentary of video games such as Call of Duty and Minecraft. 

During the course of 2018, PewDiePie competed with T-Series for the number one spot as the most subscribed YouTube channel. For a while, PewDiePie was the most popular channel on YouTube, but T-Series surpassed him due to both channels receiving attention for their rapid follower rates.

3. Cocomelon – Nursery Rhymes

Cocomelon - Nursery Rhymes - most subscribed youtubers

Image sourced from Cocomelon’s own YouTube channel

YouTube subscribers: 105M 

Cocomelon is a YouTube channel that produces animated videos of nursery rhymes and children’s songs. It is currently the most subscribed YouTube channel for kids. Their videos aim to engage families with entertaining and educational content. This channel is suitable for families with children under the age of 4.

4. SET India

SET India - most subscribed youtubers

Image sourced from SET India’s own YouTube channel

YouTube subscribers: 96.4M 

Sony Entertainment Television, or SET, is a channel that is renowned for producing some of India’s most iconic television shows. Along with T-Series, it is one of the most subscribed YouTube channels in the world. SET India consists of television shows with a number of genres ranging from game shows to thrillers.

5. Kids Diana Show

Kids Diana Show

Image sourced from Kids Diana Show’s own YouTube channel

YouTube subscribers: 74.6M 

Kids Diana Show is the most subscribed YouTuber from the Ukraine. The channel’s content centres on Diana, a young girl, who plays with her family and friends. Many of Diana’s videos focus on reviewing toys, playing dress-up, learning English and vlogging. Diana’s most-watched video has 1.1B views which shows her playing with her brother in her toy Barbie car.

6. WWE


Image sourced from WWE’s own YouTube channel

YouTube subscribers: 73.4M 

WWE, or Word Wrestling Entertainment, is one of the most subscribed YouTubers due to having dedicated wrestling fans around the world. Its YouTube channel demonstrates videos of backstage footage of wrestling events such as SmackDown and NXT. WWE also posts videos of fans’ favourite wrestling stars.

7. 5-Minute Crafts

5-Minute Crafts

Image sourced from 5-Minute Crafts’ own YouTube channel

YouTube subscribers: 71.1M 

This YouTube channel demonstrates the versatility of YouTube itself. 5-Minute Crafts typically posts content that focuses on life hacks for any occasion. Anything from DIY furniture hacks to arts and crafts is available on this channel. The channel’s creativity and innovation has attracted attention from people who are willing to try new and exciting activities with their friends and families.

8. Like Nastya

Like Nastya

Image sourced from Like Nastya’s own YouTube channel

YouTube subscribers: 69.7M 

Like Nastya is similar to Kids Diana Show in the sense that the content is targeted towards young children. Anastasia Radzinskaya is a Russian YouTuber who primarily focuses on unboxing toys and visiting amusement parks in different countries. Since starting her channel in 2016, the seven-year-old is thought of as one of the world’s ‘fastest-growing creators.’ Thanks to her videos being dubbed in over 10 languages, Like Nastya is one of the most subscribed YouTubers in the world.

9. Zee Music Company

Zee Music Company

Image sourced from Zee Music Company’s own YouTube channel

YouTube subscribers: 69M 

Zee Music Company is another Indian-based channel which is one of the most subscribed YouTubers. It is a fellow rival to T-Series, who both compete to have the highest number of views for their music videos. Zee Music Company also has a huge chunk of market share in Bollywood Music.

10. Canal KondZilla

Canal KondZilla

Image sourced from Canal KondZilla’s own YouTube channel

YouTube subscribers: 63.3M 

Canal KondZilla is a channel for Brazilian music video producer and KondZilla Records owner, Konrad Dantas. His content features music videos that have been produced by his record label. His biggest hit is ‘Bum Bum Tam Tam’ by artist MC Fioti which has 1.6B views on YouTube.


It is clear to see that the most subscribed YouTubers have a strong presence on the platform. You must remember that due to the fact that subscriber numbers on YouTube are ever-changing, it is likely that the list of the top YouTubers will change by next year. You should also keep in mind that having a large following does not equate to global popularity for all YouTubers. Some channels are dominant in their native countries but may not be famous in other countries. So, who is the world’s best YouTuber? That is for you to decide.

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James Hacking


Socially Powerful, founded in 2017, stood as pioneers of the influencer marketing industry. Today we are a global social marketing agency and technology company.

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