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Aug 26 2021

The Perfect Facebook Banner Size and Best Practices ( 2021 Update )

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The phrase “don’t judge a book by its cover” doesn’t apply to social media profiles. Facebook banners are a prime example of how social media marketing is different from traditional social media use. A personal Facebook banner can be anything, but a business Facebook banner needs to encapsulate what your business is all about. 

A Facebook banner image needs to be high-quality and perfectly optimised for display—you need to know the best Facebook banner size. Your Facebook banner image should help customers better understand your brand, but it needs to give a lasting first impression.

Facebook banner size 2021

According to Facebook, the recommended Facebook banner dimensions 2021 are 820 pixels wide by 312 pixels tall. However, the best Facebook banner size 2021 for mobile optimization is 640 pixels wide by 360 pixels tall. These dimensions are great starting points for creating a banner, but unfortunately it isn’t quite that simple as you can only create one banner that appears on both mobile and desktop. 

This means there is a “safe zone” within the banner that will always be seen on both desktop and mobile Facebook profiles. 

Snappa has created an outline for the safe zone when using the Facebook banner size 640 x 360.

Facebook banner size by Snappa

Designing a Facebook banner that keeps the most important content in the safe zone will ensure that it is seen on both desktop and mobile devices. Luckily, Facebook doesn’t distort an image to make it fit; it crops a Facebook banner image automatically.

What should your Facebook banner image be? 

The limited Facebook banner size means you need to be concise with the information you offer in your banner. While you can use a Facebook video banner, you still need to be smart about what you showcase.

Follow Facebook’s rules

Your Facebook banner image should follow the rules provided by Facebook. Facebook has its own branded profile guidelines that you need to follow.  

Facebook banners need to be authentic. They shouldn’t contain any deceptive, misleading or malicious content.

Your banner should appeal to a wide audience. Covers are public and will be seen by potential followers and existing fans.

Keep it simple

It can often be tempting to pack your Facebook banner with every piece of information about your brand, however this will be messy and overwhelming for viewers. The best Facebook banners reinforce their brand’s identity without minimising the impact of active call to actions. 

Following the Facebook banner image size recommendations, you could use simple imagery or graphics that follow your brand’s logo elements while using your brand’s colours. This can reinforce your brand identity without any words. 

Show your brand personality

Your Facebook banner is likely to be one of the first things a new potential customer sees about your brand. Images are processed by individuals significantly faster than text. 

Your Facebook banner should represent what your brand does and what it stands for. It should let visitors know they have found the right page and that you can offer a relevant service.

Show brand news and highlights

You can use your Facebook banner as a storefront to highlight what’s new from your brand and promote the latest events. You should still lead with a visually-based Facebook banner.

FAQs

What size is a Facebook banner 2021?

The minimum Facebook banner size is 400 x 150 pixels. The recommended Facebook banner size is 820 x 312 pixels.

How do I make my Facebook banner fit?

To ensure your Facebook banner fits, you can resize it within the Facebook app or desktop. However, the best way to make your Facebook banner fit is to create a banner from scratch using the appropriate Facebook banner image size.

How do I make my Facebook banner mobile friendly?

To make your Facebook banner mobile friendly, a trick is to change the Facebook banner size for mobile viewing. The Facebook banner size for mobile viewing is taller than desktop size, making the new Facebook banner size 640 x 360 pixels.

What is the aspect ratio for Facebook cover photos?

The aspect ratio for Facebook banners is 16:9. Facebook will automatically change your Facebook banner size to fit this ratio, but if you want a video banner, then you should make your Facebook banner this size to ensure it is all seen.

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