How To Best Engage With Black Friday Hashtags
Nov 22, 2022
Ensuring your brand sticks out among the masses on Black Friday is certainly no easy task.
Luckily, hashtags are here to save the day.
Think about hashtags as a lighthouse that guides your consumers to your store, without you having to even lift a finger.
Black Friday sale hashtags make your content easier to find and simple to engage with; thus increasing your visibility and reach. On top of this, when done correctly, hashtags can broaden your audience, draw in sales and increase your engagement. It sounds almost too good to be true!
It is important to note that whilst Black Friday hashtags are successful on TikTok, Instagram, Twitter and Pinterest, they often fall flat on Facebook. Be sure to draw attention to your Black Friday deals on Facebook in other creative ways.
Let’s dive into how to best use hashtags to boost your sales this Black Friday season.
HOW TO BEST ENGAGE WITH BLACK FRIDAY HASHTAGS
Research Black Friday hashtags
One of the great benefits of using hashtags for Black Friday is that your brand is able to tap into an audience that is already interested in what you can offer.
To do so, research which hashtags are popular in your industry. Maybe there are some specific ones that your most successful competitors frequently use. By utilising popular hashtags you are able to speak directly to an established audience; rather than using a hashtag that is less popular and attempting to build your audience from the ground up.
Rather than wasting your time trawling through the millions of hashtags out there, work with a hashtag tool instead to identify which ones you should be using. Tools such as Hashtagify, Socialdraft and RiteTag help you find relevant hashtags to your business that have high engagement rates.
Using branded hashtags are a fantastic way to promote your business whilst also building brand recognition. Branded hashtags set you apart from your competitors, all the while making you, your community and your product far easier to find on social media.
To use a branded hashtag, create hashtags with your brand name or unique tagline included.
Produce engaging content
Much like the rest of the year, simply including a variety of hashtags in your content is not enough for it to be successful. Black Friday hashtags are rendered useless if they are not attached to entertaining content. Ensure that during the Black Friday period you are following through with all the classic rules of social media; play into your audience, create high quality content, and interact with your followers as much as possible.
Utilise discounts and promotions
Black Friday Hashtags are a great way to promote your sales and spread information on your deals. Create several hashtags including your sales, discounts and other deals that will appeal to your audience. Things such as free shipping are also enticing to users and will draw more eyes to your content.
If you are collaborating with influencers over the Black Friday period, make sure they are also utilising your carefully curated Black Friday hashtags.
In doing so, you are making the most out of the wide audience that influencer collaborations provide you with. On top of this, you are ensuring that it is as easy as possible for new followers to find your account and content.
Whilst classic and simple hashtags like #BlackFriday are integral to your hashtag strategy, it is important that you also engage with niche hashtags.
Generic hashtags include your posts amongst the most visited terms, but it is incredibly easy to get lost amidst the thousands if not millions of posts in these sections.
Using a combination of broad and niche hashtags ensures that your content will get noticed; including you in the big leagues but sticking out in the small ones.
While your instinct may be to include as many Black Friday hashtags in your content as possible, too many hashtags is detrimental to your cause.
An overload of Black Friday hashtags decreases your trustworthiness in the eyes of users and gives your account a spam-like feel.
To avoid this, include no less than three and no more than ten hashtags in your content. This way, you are playing into several search terms, but not overwhelming your viewers.
BEST BLACK FRIDAY HASHTAGS FOR 2023
As mentioned previously, the best hashtags to use are those that are unique to your brand. In spite of this, there are a variety of popular Black Friday hashtags that your brand can engage with this Black Friday.
Be sure to adjust these suggestions to properly fit your company and industry.
What is a good hashtag for Black Friday?
Some great hashtags for Black Friday include #blackfriday, #cybermonday, #blackfridaysales, #yourbrandname, #yourtagline, #blackfridaydeals, #yourdeal.
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