How to Ace Your Black Friday Ecommerce Strategy

Long gone are the days of lining up from 5 am to get your hands on the best sale items on Black Friday. Nowadays, all your holiday season shopping can be done from the comfort of your living room; for better or worse, purchasing on Black Friday is now easier than ever due to ecommerce. 

But how do brands ensure that their own Black Friday ecommerce strategy draws users in and encourages purchases? 

While there are a large variety of tips for brands to put in place, primarily, brands need to focus on making their ecommerce easy to find and use.

To help you get the most out of your Black Friday ecommerce strategy, we have compiled a list of the hottest Black Friday ecommerce tips and tricks out there. Let’s dive in! 

BLACK FRIDAY ECOMMERCE MARKETING TIPS

Optimise your site for SEO 

The holy grail of online marketing; SEO. A successful ecommerce strategy always features SEO optimisation, and Black Friday is no exception. 

Making certain that your site is optimised for search rankings ensures that you reach a broad audience filled with new customers. To improve your SEO, minimise your site’s loading time, refine your product names and descriptions, and post engaging content on your social media accounts. 

Optimise your site for mobile devices 

Each year, 79% of all Black Friday purchases are completed on mobile devices, so it is integral that your brand caters to this. 

Ensure that your site is adaptive rather than reactive; meaning that, mobile devices will access a mobile specific site, rather than trying to shop on a desktop site that is clumsy and inefficient. By optimising your site for mobile devices, your brand is catering to your audience’s needs and maintaining customers rather than losing them. 

Perfect your customer service 

Nothing turns a customer away more than feeling confused and unsupported. Given that 59% of Black Friday customers are first time shoppers, it is crucial that your customer service is up to scratch. From an ecommerce perspective, the most effective form of customer service are chatbots. 

Chatbots are a fantastic way to ensure your customers receive top notch service, no matter how flooded your system is. These magical machines can answer up to 80% of customer queries, leaving your team open to handle the remaining 20%. 

Offer Black Friday promo codes 

One of the most popular Black Friday ecommerce ideas are promotion codes. Promotion codes and coupons are a sure fire way to establish a sense of urgency in your consumer base that drives buyers to purchase now. 

To get the most out of your promo codes, make them easy to find and apply. The best way to do this is via pop ups advertising the codes on your site, requiring users to enter their email addresses to access the codes, putting a permanent header on your site that features the code, and making the codes automatically apply at checkout. 

Moreover, before deciding on your promo codes, be sure to conduct some industry research. Promo codes are only successful if they are at the very least on par with your competitors. 

Build excitement with email campaigns 

Email campaigns are a surprisingly easy yet incredibly effective way to ace your Black Friday ecommerce strategy. 

Using email campaigns to advertise your Black Friday campaigns allows you to tap into your existing audience and build anticipation. A great email strategy is to provide email specific deals. This builds brand loyalty and entices new customers to sign up for your subscription service, which benefits your brand long after Black Friday is over. 

When attempting email campaigns be sure to segment your offers; segmented emails have been proven to provide three times the revenue of classic marketing offers. 

Extend your sale past the traditional time period 

One of the many great features of ecommerce is that it does not limit your sales by stock nor store times. Consumers are able to access your store any time from anywhere. 

To truly take advantage of this, many stores have taken to extending their Black Friday sales far beyond its traditional date. By lengthening your sale period, you are not only able to bring in far more purchases, but also able to build a reputation as a brand with great deals, 

Streamline your checkout process 

Finally, online shopping is all about convenience. As previously mentioned, ensuring that there are no blocks between your consumer and pressing that checkout button is crucial to a successful Black Friday ecommerce strategy. 

A key part of a seamless shopping experience is an effective checkout process. To make certain your checkout is intuitive and fast, be sure to simplify it to one page, offer a variety of payment options, and consider implementing automated cart abandonment pop ups. 

FAQs

How do I prepare my Black Friday ecommerce marketing strategy?

To best prepare your Black Friday ecommerce marketing strategy, ensure that your site is up to date and simple to use. Advertise your deals via email and social media to drum up excitement. Finally, perfect your customer service process.

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