The Best TikTok Hashtags For Creating Viral Content

With TikTok playing host to 30.8 million daily active users, creating viral content has become an extreme sport. Sectors such as beauty and fashion have become so saturated that creating stand-out content can feel overwhelming and, at times, impossible. 

But don’t lose hope just yet. We might just have the answer.

Harnessing the power of TikTok hashtags will give you a new set of tools to conquer the TikToksphere and take your content from unseen to unmissable. 

Our blog will walk you through utilising the best TikTok hashtags – from popular TikTok hashtags in makeup, comedy and food to trending TikTok hashtags for all content creators on the app – to make your hashtag strategies bulletproof.

What are the most popular TikTok hashtags in 2023?

TikTok is filled with hashtags, so it can be hard to find the best hashtags to use on TikTok. It is important that you are aware of the best TikTok hashtags considering that hashtags help other users to understand your niche as well as the contexts of your posts.

Here are some of the most popular TikTok Viral hashtags 2023:

1. #FYP
2. #viral
3. #TikTok
4. #trending
5. #duet
6. #funny
7. #comedy
8. #humour
9. #greenscreen
10. #anime

Whilst this list includes the highest viewed TikTok hashtags, it does not mean that each hashtag is suitable for you. It is important to remember that the best TikTok hashtags are those that are relevant to your niche.

How to find the best hashtags for your TikTok videos?

Of course, you can always just include the hashtags that are the most descriptive of your masterpiece, but for a strong hashtag strategy, we recommend the following:

1. Take note from your competitors

Keeping an eye on your competition is important. Seeing which hashtags they use can offer valuable insights into parts of the industry you are yet to tap into. They can also connect with you to new audiences and inspire you to incorporate new phrases into your content that you otherwise wouldn’t’ve. 

Just be sure that you’re not playing copycat. 

2. Study your audience’s hashtagging habits

Have you ever paid attention to your audience’s most commonly used hashtags?

Drawing inspiration from them will slot you right into the middle of the right conversations. Chances are, similar people will also be using/searching for the same hashtags, which, in turn, will expand your audience. 

For example, you might think that members of the food community interact most with hashtags such as #foodtok or #foodie, but they’re really searching for content under more specific hashtags like #mukbang and #japanesestreetfood. 

Lily often uses niche hashtags to increase her reach and tap pre-existing TikTok communities that might be interested in her content. 

@biteswithlily Rating what I ate at Harajuku Takeshita Street ???? #harajuku #takeshitastreet #tokyo #japan #streetfood #ratingfood #harajukufood #crepes #friedchicken #corndog #tanghulu #japanfood #tokyofood ♬ そよ風 – SHISE

3. Create a branded hashtag

Branded hashtags can be used to promote a product, campaign or your brand as a whole. Adding them to your TikTok videos will automatically create something to associate your brand with, should people see this hashtag somewhere else. 

The aim is for fans and followers to begin organically using your hashtag when creating their own TikTok content, which you can then use as user-generated content for your own page. Pretty Little Thing do this very well, as they encourage content creators to use the hashtag #prettylittlething to show off their PLT outfits and have their content reshared by the brand itself. 

@aimeejosephine the best haul yet ?? added all product codes & follow for a try on besties xxxx #plthaul #prettylittlething #haul #tryonhaul #onthemodelvsonme #whatiorderedvswhatigot ♬ Boy’s a liar Pt. 2 – PinkPantheress & Ice Spice

Tips for using hashtags on TikTok

Use a mix of hashtags

The secret to success is mixing niche hashtags with the more popular ones. As mentioned before, this allows you to not only speak to a broader audience, but also narrow ones. 

Penguin Books perfectly mix their hashtags to place them into the correct category and then infiltrate the more niche audience they are speaking to. 

@penguinbooksaus This Halloween we’re serving #darkacademia BOO(k)s for everyone ? #booktok ♬ som original – ????????

Create your own hashtag challenges

Similar to branded hashtags, challenges with an attached hashtag are a great way for others to associate your brand with something. Challenges could be anything from a product demo, a dare or a dance sequence. 

Kpop stars tend to create hashtagged challenges to promote their new music. Hyolyn’s #nothankschallenge has 7.2M interactions. 

@_hyolyn_ #_WORLD 유쾌한 칭구들! #세븐틴 고마워요! Thanks✨ @SEVENTEEN #노땡스 #nothanks #nothankschallenge #? ♬ NO THANKS – Hyolyn

Add extra hashtags to your comments section

If you run out of characters in your caption, you can begin adding TikTok hashtags in the comments. While there is technically no hashtag limit, we recommend 3-4. 

Save hashtags for future use

If you think you’ve found the best TikTok hashtags then save them for future videos! The easiest way to do this is to write them down in the notes app on your phone and copy and paste them into any new videos you upload. 

Best TikTok viral hashtags for fashion content

#fashionshow
#sustainablefashion
#hat
#fashionblogger
#tshirt
#socks
#pants
#bra
#fashionista
#sunglasses

Best TikTok viral hashtags for educational content

#authorsoftiktok
#testbook
#learning
#edutok
#knowledge
#mindpower
#jobtips
#electrician
#careergoals
#education

Best TikTok viral hashtags for funny content

#funnystory
#comedy
#featurethis
#featureme
#prank
#ditto
#15svines
#funnyshit
#1mincomedy
#blooper

Best TikTok viral hashtags for health-related content

#holisticwellness
#vitamins
#dentistry
#herbalmedicine
#guthealthtips
#naturalhealing
#bestforhealth
#fitnessgoals
#naturalhealth
#rootcanal

Best TikTok viral hashtags for food-related content

#spice
#healthyfood
#eatwithme
#myrecipe
#bariatricsurgery
#easyrecipe
#foodrecipe
#mysecretrecipe
#sweets
#dinnerwithme

Best TikTok viral hashtags for beauty-related content

#facefilter
#beautyls
#beautyhacks
#beautytips
#beautyfull
#unlockbeauty
#sleepingbeauty
#naturalbeauty
#alixearle
#hudabeauty

FAQ’s

What hashtags to use on TikTok?

TikTok is a popular social media app that has over 1 billion monthly active users. The app is mainly used by people in the age group of 13-25 years.

The use of hashtags on TikTok is very important because it can help increase the visibility of your video. The best way to find out what hashtags are trending on TikTok is to look at the trending hashtags list for 2023.

50 trending TikTok hashtags in 2023:

1. #fyp
2. #ForYou
3. #ForYouPage
4. #viral
5. #TikTok
6. #TikTokChallenge
7. #duet
8. #live
9. #trending
10. #India
11. #TikTokIndia
12. #comedy
13. #love
14. #funny
15. #ViralVideo
16. #meme
17. #featureme
18. #dance
19. #like
20. #likes
21. #TikTokTrend
22. #ThisIs4You
23. #bhfyp
24. #TikTokFamous
25. #video
26. #ExplorePage
27. #fashion
28. #follow
29. #explore
30. #photography
31. #FollowForFollowBack
32. #FollowForFollow
33. #quotes
34. #LikeForLike
35. #GoodVibes
36. #memories
37. #TikTok4Fun
38. #happy
39. #music
40. #fun
41. #memes
42. #FollowMe
43. #LoveYouTikTok
44. #cute
45. #trend
46. #BestVideo
47. #quotes
48. #awesome
49. #lfl
50. #TikTokers

What are the most popular hashtags on TikTok?

The most popular hashtags on TikTok are: 

1. #foryou 

2. #foryoupage

3. #fyp

4. #duet

5. #TikTok

6. #viral

7. #TikTokindia 

8. #trending 

9. #comedy

10. #funny

Do hashtags work on TikTok?

Hashtags work well on TikTok; hashtags on TikTok help with SEO on the platform. TikTok search is how a significant number of users discover new brands and trends on the platform, so using relevant hashtags will ensure you are shown to users who are actively seeking content like yours.

What hashtags get the most views on TikTok?

As of Jan 2023, the hashtag #fyp has amassed 35 trillion views.

How do I find a great hashtag on TikTok?

1. Scope out what your competitors are using
2. Study your audience’s hashtag habits
3. Use TikTok’s search tool 

What hashtags should I use to get on the FYP?

1. #tiktok
2. #foryoupage
3. #fyp
4. #foryou
5. #viral
6. #love
7. #funny
8. #memes
9. #followme
10. #cute

If you are interested in growing your business on channels like TikTok, then be sure to learn more about our video production services in the USA and video production services in the UK!

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