Influencer Marketing Agency in the UK

An influencer marketing agency is a company that works alongside brands and influencers to forecast, design, implement and report influencer marketing campaigns. Influencer marketing agencies matchmake brands with relevant influencers and create bespoke influencer marketing strategies that reflect a brand’s essence and business goals. An expert influencer marketing agency will have a wealth of industry and influencer knowledge, including establishing content calendars and guidelines, negotiating payments and contracts, content reviews, and complete campaign reports.

Socially Powerful is an influencer marketing agency that helps brands of all sizes and locations define goals and objectives in order to execute disruptive and impactful influencer marketing campaigns. We strive to understand your brand essence from the inside out, and will conduct a rigorous analysis of your ethics, values, goals, and tone of voice in order to create an authentic campaign that makes your brand break through the social static. By understanding and analysing your brand, we can create an authentic online space for your brand messaging to reach audiences that care.

Our primary goal is to provide your brand with a bespoke, strategic and impactful influencer programme that truly resonates with your audience. We have an abundance of insight thanks to key tools such as Marketing Intelligence, Social Listening, Fraud & Suspicious Follower Detection and Tracking & Measuring. Combining these insights with our end-to-end social media services guarantees authentic content performances, helping build transparent campaigns that guarantee results.

Influencer marketing agencies help connect brands with audiences that care, in spaces they are most active and engaged. They have a wealth of experience and knowledge that brands need to create impactful influencer campaigns. As a result of social media developments, there are countless ways influencer campaigns can be executed. With cross-platform campaigns, video production, brand partnerships, and sponsored posts, there are all sorts of ways influencers can be leveraged to communicate to and engage your target audience—we’re the agency that will find the best way for your brand.

Although brands have become savvier when using social media, influencer marketing remains misused and misunderstood. At Socially Powerful, we work behind the scenes to correlate data, review payments and contacts, and ensure all content is optimised. We track the timings, hashtags and tags that have the ability to make or break a campaign. Keeping track of all the details needed to ensure success can be a headache—that’s why we do it for you. This way, we guarantee meticulously planned, high-performing campaigns.

Socially Powerful is an influencer marketing agency that believes the most important aspect of any influencer campaign is authenticity. We use our social scientists to find influencers with loyal followers and real audience engagement. We prioritize trust and authenticity to ensure campaign success; by maintaining positive relationships with influencers, we can guarantee authentic content performances, resulting in a disruptive and successful campaign.

We know how to target audiences. We can promote your brand using a personalised selection of influencers across platforms where your audience lives including Facebook, Instagram, Twitter, YouTube, Twitch, TikTok and more. All our clients are unique, so we believe the influencers and strategies used to promote them should be too. We guarantee unique campaigns that disrupt in spaces where it matters.

Our specialised team of social scientists have expert knowledge and experience within the influencer world and can give your brand a distinct advantage over competitors. Our years of industry experience can ensure your brand gets noticed, stays relevant to existing and new audiences and grows its influence online. Our objective opinion on influencers’ role in your business strategy is both creative and tactile and comes with no affiliations, just smart decisions.

Influencer marketing is one of the most effective forms of modern day marketing. Influencer marketing provides more impactful and meaningful results than traditional marketing methods.

Not only can you increase your reach and brand awareness, but boost sales, traffic and downloads, increase trust and credibility and improve brand perception.

Socially Powerful is a global influencer marketing agency that has scaled, worked with and retained some of the most recognisable brands across the world. 

We were born from the influencer marketing space and have grown and matured alongside the industry. With our team of social scientists and in-house tools and influencer platforms, we have a comprehensive understanding of the influencer and social media landscapes. 

Our thorough influencer marketing process ensures our understanding of your brand, creative concepts, influencer selections and campaign analysis are relevant and optimised to guarantee success.

Influencer marketing is one of the most effective marketing methods available to brands these days. Many consumers now spend their free time scrolling through social media; using influencers can target them natively on the platforms they use most. Working with a global influencer marketing agency can ensure your influencer marketing strategy is aligned to and optimised for the social platforms your target audience uses most.

The first step of any influencer marketing process is strategy and planning. Within this step, there are three key sections: discovery, budget and deliverables, and goals and KPIs. 

Discovery is where we define client needs, brand initiation, key features and USPs, and the scope of work required in order to develop and agree the overall campaign strategy. 

Budget and deliverables is the confirmation of budget allocations (to influencers, publishers and platforms), and influencer deliverable requirements. This step is where all content distribution and approval dates will be confirmed to construct a project timeline. 

The final step within strategy & planning is to set your campaign goals and which KPIs to measure.

Within the creative development phase of our influencer marketing process, we develop creative concepts based on the information and scope gathered from the previous phase. Based on campaign objectives, target audiences and key messaging, we develop campaign and content concepts for your approval.

With a creative concept locked in, we begin our search for the influencers that will take the concept from idea to reality. To ensure we select only the best influencers for your campaigns, we have a rigorous influencer selection and vetting process. 

We begin with profile identification—identifying influencers using search tools and databases. We then conduct a series of data-first match tests. 

We compare the influencer’s demographics to ensure followers, average views, audience age location, gender and passion points all align with the brand and campaign goals. 

Our engagement quality test reveals average likes, comments, engagement rate and bot percentage to ensure all engagement received is high quality. 

We use a brand match score to ensure influencer content and tone of voice align with your brand. We also conduct an analysis of recent brand partnerships.

Our final test is a PR risk assessment. Using social feeds and online research, we determine whether an influencer is a potential PR risk—if they are, we avoid working with them.

Following our influencer assessments, we will offer an initial influencer selection that will be refined by you. Then, we align on a final shortlist of influencers who will be used for the campaign activations.

This step of our influencer marketing process is where we negotiate contracts and remunerations with influencers. Once these are agreed, we brief influencers on the creative concepts required and inform them of the campaign deadlines and approval dates.

We receive influencer content that has been created from the brief. All content is submitted and we conduct an initial feedback round (if required) before sharing with you for final approval. If any changes are required, we will communicate these to the influencer on your behalf.

Following content creation, all client approved content is published. We consistently monitor content and performance, and boost when necessary.

We conduct social listening pre, post and during the campaign to monitor audience feedback, and receive real-time analytics and results from the campaign to build or extend campaign activity. 

As the campaign comes to a close, we create a comprehensive campaign report to optimise and identify new opportunities.