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Weekly Non-Negotiables: 27th April

Apr 27, 2025

Social Trends

Weekly Non-Negotiables: 27th April

Each week, we’re committed to sharing our social media recommendations with you. Whether it’s a binge-worthy TV show, something that’ll soundtrack your day, or a page-turner we can’t put down, we’ve got the good stuff to guide you through your week, let us put you on!

TO WATCH: Bad Sisters

Following the tale of 5 sisters confronted with the unexpected death of a husband, Bad Sisters is one of the better ‘drama-dies’ we’ve watched. Painfully-funny and beautifully-emotional, this Apple TV+ series dives into the deep, complex relationship between family members, all set against the gorgeous backdrop of Ireland. 

Recommended by: Arri

TO LISTEN: The Girls’ Bathroom

We know you’ve been inundated with gushing reviews before, but The Girls’ Bathroom truly is worth the hype!

Led by besties Sophia Tuxford and Cinzia Baylis-Zullo, The Girls’ Bathroom covers every topic under the sun, answering questions from listeners each week. Tune in for that warm, community feeling only the club girls’ bathroom can provide. Listen on Spotify!

Watch on TikTok

Recommended by: Emily

TO READ: Butter by Asako Yuzuki

Asako Yuzuki’s cult Japanese bestseller is one of 2025’s most popular books for very good reason. The tale follows a gourmet cook-turned-serial killer and the journalist determined to crack the case, exploring themes of fatphobia, trauma, and more. What’s more, it’s all based on a true story. Every book lover’s favourite words!

social media recommendations: Butter

Recommended by: Josie

TO EAT: Azou

This Chiswick-based North African restaurant is truly life-changing. It has a brief-but-delicious menu, led by Chef Chris Benerab, the very same name featured on Gordon Ramsay several times. Try the lamb tagine for the best food coma you’ll be in!

social media recommendations: Azou

Recommended by: Maddie

TO SMELL: Milk Expressive by Milk Commodity

Milk Commodity has made a name for itself in the fragrance industry, crafting unique scents. Milk Expressive is its boldest perfume yet, one that announces its presence the second it steps into a room. With notes of cold milk, mahogany wood, and marshmallow, this is one of those “don’t knock it till you try it” products. 

Milk Expressive

Recommended by: Annie

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If you want to find industry insights, visit our influencer marketing and social media blogs.

@sociallypowerful

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Shannon Maher

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