The Best Time to Post on YouTube in 2021: An Ultimate Guide
YouTube is the largest video-sharing platform in the world. It is full of different types of YouTube channels and creators that are all seeking to claim their share of the 2.3 billion worldwide users. YouTube is highly saturated with all sorts of content, so finding the best time to post on YouTube is imperative—you need to post when your audience is most active.
There are many factors that determine the best time to post on YouTube including the time zones, locations and age ranges of your desired demographic. For this reason, you need to thoroughly research and understand your audience’s user habits in order to find the best time to post on YouTube.
There are countless sources that all have contradicting views on the best time to upload to youtube. The timings vary because the best time to post on YouTube completely depends on your audience base. There are also various sources that tailor the best time to post on YouTube to a specific country or region, which can make it trickier to decipher exactly when you should upload to YouTube.
WHAT IS THE BEST TIME TO UPLOAD YOUTUBE VIDEOS?
As we previously mentioned, there are various ideas from multiple sources about the best time to upload on YouTube. However, there does seem to be a consensus that uploading Videos to YouTube in the afternoon brings in the best results for YouTube channels. Sources also agree that posting videos in the afternoon on weekdays is beneficial for YouTubers, whereas posting in the mornings on weekends will provide better results.
Generally speaking, posting between 2PM and 4PM in the week is a good starting point for the majority of YouTube channels. On the weekends, posting between 9AM and 11AM is advisable.
However, while these are good starting points, the best time to post YouTube videos is when your audience is most active. You should try posting at various times within these ideal points to find the best time to post on YouTube for your specific audience.
What are the best days to post YouTube videos?
The best days to post on YouTube are at the weekend. This is because the majority of YouTube users are active on the platform outside of working hours and in their free time. To generalise the YouTube audience base, most users are active on the weekends in the afternoon. So, posting in the morning gives YouTube time to index videos and build up traction. The more views a video gradually receives, the higher the chances of it being promoted by the algorithm or claiming a spot on the trending page.
However, once again, you should tailor your posting days to your audience. The posting schedule for YouTube fitness influencers will be different to tech or beauty influencers.
Key considerations for the best time to post on YouTube
When thinking about the best time to post on YouTube, you must always prioritise your audience. If you live in a different location to your audience, you must cater to their time zone instead of your own. This is to ensure that your videos are visible to as many people as possible. Aside from your target audience, there are numerous factors to consider when determining the best time to post on YouTube. As a result, we have created a guide to key factors that will guarantee an increase in user engagement with your YouTube videos.
When considering the best time to post on YouTube, prioritise your audience. If you live in a different location to your audience, you need to cater to their time zone over yours. This will ensure that your videos are seen by as many people as possible from the get-go, which will help the video build traction.
Aside from your target audience, there are a few other key factors to consider when finding the best time to post on YouTube. We have created a guide of the key considerations that will guarantee an increase in user engagement and views of your YouTube videos.
1.Research YouTube channels within your niche
While understanding your audience should be your main priority, you also need to understand how your niche operates. To do so, you should observe other YouTube channels and influencers within your niche to gain a better understanding of your own audience. Keep track how frequently and when other YouTubers share their content—this will show you the times that receive the highest initial views and engagements within your area of expertise. The best types of YouTube channels, the most subscribed YouTubers and the most viewed YouTube videos have all managed to use the best time to post on YouTube for their niches in order to build a loyal following. In order to receive more views, you should use relevant and popular YouTube hashtags to categorise your content.
2. Be consistent
Consistency is key. Knowing how often to post your content is just as important as finding the best time to post on YouTube. If your audience is active on YouTube most days of the week, you should consider posting at least twice a week. However, if they are mainly active on the weekends, one video a week is fine. Knowing your audience inside out is the best and fastest way to learn how frequently you should upload to YouTube. In order to keep up your consistent posting, you should create a content calendar to keep track of the content you deliver—this way you can ensure you are posting a variety of content to entertain and provide value to your audience.
3. Think about the age of your audience
The best time to post on YouTube always comes back to your audience. The age range of your audience plays a pivotal role in determining the best time to post. This is because each demographic is active on YouTube at different times of the day. This is why you need to dedicate time to investigating when your demographic is most active on the platform.
Whilst there are several studies that suggest the best time to post on YouTube, understanding your audience’s needs is the most feasible way to determine the best time that works for you. Utilising analytics tools on YouTube is a great way to collate data on your target audience, which will help you to understand your demographic’s habits on the platform.
When is the best time to post on YouTube in the UK?
The best time to upload to YouTube UK depends on your audience. If you have a predominantly UK-based audience, you should post between 2PM and 4PM on the weekdays and between 9AM and 11AM on the weekends.
However, if you are based in the UK, but your audience is based in the US, your posting time will be different. For example, you will want to post at around 5PM on the weekends in order for US audiences to see your content from 9AM. If you want to target a US audience in the afternoon, you will want to schedule your YouTube video to go live around 10PM UK time.
How often should I post YouTube videos?
The frequency you post YouTube videos depends on your audience. If your audience is most active on the platform during the week, you will want to capture this as frequently as possible by posting multiple times a week. However, if your audience is mainly active on the weekends, keeping to one post per weekend will be the best option.
The best time to post on YouTube UK is…
For a UK audience, the best time to post on YouTube is between 2PM and 4PM on the weekdays and 9AM and 11AM on the weekends. Posting at these times will give YouTube time to index your video so when your audience comes online, it is more likely to be promoted by YouTube’s algorithm.
How much do YouTubers make?
“How much do YouTubers make?” is potentially one of the (if not the) most asked questions regarding the platform. There are 3 main ways YouTubers earn money on the platform: AdSense, partnerships and channel memberships.
For ad revenue, Google pays creators 68% of their AdSense revenue. The average YouTube channel receives around $18 per 1,000 ad views, however to be considered “a view”, viewers need to watch 30 seconds of the ad to count for payment. So, for those 1,000 views, only 150 people are likely to watch the ad. This means the YouTube channel will earn around $3 – $5 for every 1,000 views.
Sponsorships and partnerships with brands can earn YouTubers big bucks. If brands are paying through views, some YouTubers can charge between $10 and $50 per 1,000 views. If you’re a big YouTuber and receive over 1M views consistently, you could be looking at upwards of $50K per partnership.
A relatively new addition to a YouTuber’s revenue stream comes from channel memberships. YouTube creators can encourage their subscribers to become a channel “member” which gives them access to exclusive emojis, badges and other offerings in return for a monthly payment. These memberships are usually around the $5 – $10 mark, and can add up quickly if you have a big following.