The Best Time to Post on TikTok by Day and Location

Since its launch in 2017, TikTok has fast become a world-dominating social media app. With such global status comes such viral videos and famous faces behind them. 

The race to create viral content is on, but what measures can people take to increase their chances of success?

We’ve already established in a previous blog that carefully selected TikTok hashtags are beneficial to the reach and reception of a post and in this blog we will shed light on the benefits of knowing what the best time to post on TikTok is. 

Of course, if you are a content creator represented by a TikTok marketing agency, you will most likely have people to post your content for you, but if you are an independent creator who is not yet aware of these top TikTok tips, then keep on reading!

Who uses TikTok

You might be asking yourself, ‘are there even good times to post on TikTok?’. 

Well, yes and no. 

We know that isn’t exactly a very helpful answer, so let’s break it down some more. 

TikTok posting times greatly depend on when your audience is most likely to be scrolling through the app. In other words, finding your best time to post will require an understanding of where exactly your audience is located and what time they prefer to be online. 

At the start of this blog we mentioned TikTok’s global status. This means that it is very likely that you will have lots of audience members located in lots of different places. To ensure that you are attending to everyone’s needs, you will need to up your content production accordingly. If your TikTok account is famed internationally, you will want to upload up to 4 times a day to guarantee that you are hitting everyone’s for-you-page, whether they’re in Australia or the UK. 

You can use the analytics tool on your Pro account to discover the most popular territories your followers come from and use these time zones as a basis for your posting schedule. 

Well, when is the best time to post on TikTok?

If you’re starting out with zero audience insights to back your posting schedule, we’ve got you covered. 

According to Hootsuite, the overall best time to post on TikTok is 7pm on a Thursday. 

Planning on uploading multiple posts per day? Here’s what they found:

Let’s break this down even further.

The best time to post on TikTok on Monday: 10pm

The best time to post on TikTok on Tuesday: 9am

The best time to post on TikTok on Wednesday: 7am

The best time to post on TikTok on Thursday: 7pm

The best time to post on TikTok on Friday: 3pm

The best time to post on TikTok on Saturday: 11am

The best time to post on TikTok on Sunday: 4pm

These times may seem a bit sporadic, but remember not everyone will live in the same time zone as you nor have the same work/sleep schedule. Post when they are online as opposed to when you are. 

Tips for finding your best time to post on TikTok

Review your best performing TikToks

Your TikTok analytics are the best source of information when it comes to knowing the best times to post on TikTok. Take your best performing content and cross-reference its views and engagement with the time it was posted. From here, you should start to notice a pattern. 

The Video Views section in TikTok analytics will give you a clear overview of which days were busiest for your content. 

To access this: 

1. Go to your profile and tap the three horizontal lines in the top right corner. From here click on Creator Tools on the pop up. 

2. From the Creator Tools list, click on Analytics at the top.

3. From here, your key metrics should open up straight away to reveal a screen like this:

Take a look at your competitors

Find successful accounts that address the audience you are targeting and analyse their posting schedule. If you notice that TikToks that they’ve posted on certain days and at certain times are doing exceptionally well, then try posting on this day and time too and keep a close eye on your analytics. 

Know when your audience is online

This may seem like we’re just stating the obvious here, but there are tools that allow you to actually see when your audience is most active. 

Again, head to your account analytics (like shown above) and click on the Followers tab at the top. Scroll down and you will see the Most active times.

FAQ’s

What is the best time to post on TikTok in the UK?

Monday: 6am, 10am, 10pm

Tuesday: 2am, 4am, 9pm

Wednesday: 7am, 8am, 11pm

Thursday: 9am, 12pm, 7pm

Friday: 5am, 1pm, 3pm

Saturday: 11am, 7pm, 8pm

Sunday: 7am, 8am, 4pm 

What is the best time to post on TikTok in 2023?

The best days to post on TikTok are Tuesday, Thursday and Friday.

The best times to post on TikTok are between 6am-10am and 7pm-11pm.

Does it matter when you post on TikTok?

Posting on TikTok on the right day and at the right time increases your chances of being seen and interacted with by your target audience, as you will appear on their for-you-page as they are scrolling; encouraging natural engagement. 

What is the best time to post on TikTok in Australia?

Monday: 6am, 10am, 10pm

Tuesday: 2am, 4am, 9am

Wednesday: 7am, 9am, 11am

Thursday: 9am, 12pm, 7pm

Friday: 5am, 1pm, 3pm

Saturday: 11am, 7pm, 8pm

Sunday: 7am, 9am, 4pm

What is the best time to post on TikTok in the US?

Monday: 6am, 10am, 11pm

Tuesday: 2am, 4am, 9am

Wednesday: 6am, 8am, 11am

Thursday: 9am, 12pm, 7pm

Friday: 5am, 1pm, 3pm

Saturday: 11am, 7pm, 9pm

Sunday: 7am, 8am, 4pm

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

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@ Socially Powerful

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