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Aug 18 2021

The Ultimate Guide to Finding the Best Time to Post on TikTok


TikTok has recently overtaken Facebook as the most downloaded app in the world. The short-form video app has been downloaded nearly 3 billion times worldwide. With over 1 billion monthly active users, TikTok needs to be in your social media marketing strategy. 

But what is TikTok, and what are the best times to post on TikTok?

What is TikTok?

TikTok is a short-form entertainment platform that is the fastest growing social media app in the world. TikTok allows users to create and share up to 3 minute videos on any topic. By using the best TikTok hashtags, joining in on TikTok trends and interacting with famous TikTokers, any TikTok user stands the chance of building an audience and going viral. 

TikTok’s popularity is largely driven from its insanely accurate algorithm. By monitoring video information, device and account settings and user interactions, TikTok is able to provide each user with a completely unique experience and targeted entertainment. Interestingly, the number of followers a TikTok creator has doesn’t determine how often it will appear on the For You Page.

This means that the opportunity to go viral on the platform is fair game to every single user. 

TikTok has become so addictive to users because of its auto-play. As soon as you open the app, you are shown entertaining content. Because TikToks are so short, it is unlikely that users will become bored of the content they are presented. If you don’t like a video, you can simply flick onto the next one.

Who uses TikTok?

TikTok’s audience is split relatively evenly between males and females, with 53% users being male and 47% female. Gen Z is soon to be the largest generation globally and in the US, they make up 60% of active TikTok users. However, the platform is becoming rapidly more popular with older audiences too. 

The majority of TikTok users use the platform to be entertained. Content consumption is the platform’s most common behaviour, followers by posting and sharing content. This differs from other visual platforms such as Instagram and Snapchat, where posting ranked as the top user behaviour.

What is the best time to upload on TikTok?

Finding the optimal time to post for your audience on TikTok is typically a case of trial and error. Keep track of the times you post and how well a piece of content performs. However, to get you started, we’ve pulled together the best times to post a TikTok for every day of the week in GMT.

The best time to post on TikTok on Monday

There are three best times to post on TikTok on Monday. Try 11AM, 3PM and 3AM. When posting at 3AM you will reach the US audiences during prime activity hours. You can schedule TikToks to go live during the nighttime.

The best time to post on TikTok on Tuesday

The best times to post on TikTok on Tuesdays are 7AM, 9AM and 2PM. 

The best time to post on TikTok on Wednesday

The best times to post on TikTok on Wednesdays are 12PM, 1PM and 4 AM. Technically the 4AM is on Thursday, but given the US audience is active around 11PM, it counts under Wednesday.

The best time to post on TikTok on Thursday

The best times to post on TikTok on Thursdays are 2PM, 5PM and midnight.

The best time to post on TikTok on Friday

The best times to post on TikTok on Fridays are 10AM, 6PM and 8PM.

The best time to post on TikTok on Saturday

The best times to post on TikTok on Saturdays are 4PM, midnight and 1AM.

The best time to post on TikTok on Sunday

The best times to post on TikTok on Sundays are 12PM, 1PM and 9PM.


What is the best time to post on TikTok?

Research has shown that the best times to post on TikTok are 2PM on Tuesday, 5PM on Thursday and 10AM on Friday.

Does it matter when you post on TikTok?

TikTok’s algorithm shows content posted at any time, whether it’s posted recently or four months ago. This means that content posted a while ago can pick up traction at any point. 

Therefore, posting at the best time on TikTok isn’t critical to a video’s success. However, posting when most people are online and active increases your views, which TikTok’s algorithm monitors. More viewed videos have a higher chance of being put on the For You Page.

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