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Feb 17 2021

The Most Popular Instagram Hashtags in 2021


Instagram is arguably one of the most popular social media platforms and it is recognised for using hashtags as one of its main features. With over 1 billion monthly active users, it can be difficult to filter through the type of content you are searching for. This is why hashtags are so prevalent on Instagram, seeing as they group content and topics together. Whether you are an Instagram influencer or a business owner looking to expand your audience, you must understand how Instagram works so that you can use hashtags to your advantage.  

Using new hashtags for Instagram also makes you more searchable and discoverable on the platform. Instagram trending hashtags can increase your brand reach significantly. Using niche-specific popular hashtags for Instagram 2021 can help position your brand as a thought and industry leader. This is because you will always come up when users search for relevant hashtags. 

When pairing trending Instagram hashtags with the best time to post on Instagram for your business, you can experience increased Instagram growth and Instagram engagement

While using the most popular hashtags on Instagram 2021 can increase your reach, it is still important to create engaging Instagram posts. When creating your Instagram post ideas, make sure you also monitor the hashtags you are using at the same time. Painting Instagram trends with popular Instagram hashtags will do wonders for your engagement. 

Instagram hashtags can be used on all available Instagram features. Instagram has announced that using Instagram Reels hashtags is one of the most efficient ways to increase engagement.

What are the most popular Instagram hashtags 2021?

Although initially being popularised on Twitter, using hashtags is common practice across all social media platforms, including Instagram. The Instagram top hashtags are typically included in millions of posts on the site, so it is important that you know when to use them. For example, fashion Instagram influencers UK may use #fashion in each of their posts that is related to that tag. However, #fashion has 920M posts on Instagram, so Instagram influencers also use more specific hashtags to target their audience. Hashtags such as #outfitoftheday is more likely to attract an audience who is specifically interested in this hashtag. Since 2018, Instagram users have been able to follow hashtags. This means that the hashtags that you include in your posts will appear on users’ feeds who follow these hashtags.

Here is a list of the most popular Instagram hashtags in 2021: 

  1. #love 
  2. #instagood 
  3. #photooftheday 
  4. #fashion 
  5. #beautiful
  6. #happy
  7. #cute
  8. #tbt 
  9. #like4like
  10. #followme
  11. #picoftheday
  12. #follow 
  13. #me
  14. #selfie
  15. #summer
  16. #art 
  17. #instadaily
  18. #friends
  19. #repost
  20. #nature
  21. #girl
  22. #fun
  23. #style
  24. #smile
  25. #food
  26. #instalike
  27. #likeforlike
  28. #family
  29. #travel
  30. #fitness 

These are just some examples of popular Instagram hashtags, so you must do your research to find the hashtags that are relevant to your content. 

What are the best hashtags for Instagram 2021?

Social media influencers and businesses typically use the most popular trending hashtags to increase user engagement with their posts. The hashtags that you incorporate into your posts depends on the niche that you want to focus on. 

Here are some top trending hashtags on Instagram 2021 that are suitable for your niche. 

Social media influencers and businesses typically use the most popular trending hashtags to increase user engagement with their posts. The hashtags that you incorporate into your posts depends on the niche that you want to focus on. 

Here are some top trending hashtags on Instagram that are suitable for your niche.

Most popular Instagram hashtags: Travel

  • #travel 
  • #travelgram
  • #travelling 
  • #travelblogger
  • #traveller
  • #traveler
  • #travelingram 
  • #traveltheworld

Most popular Instagram hashtags: Makeup 

  • #makeup
  • #makeupartist
  • #makeupaddict
  • #makeuplover
  • #makeupjunkie 
  • #makeuptutorial
  • #makeupforever
  • #makeupbyme
  • #makeupoftheday 
  • #makeuplook 

Most popular Instagram hashtags: Business 

  • #business
  • #businessman 
  • #businesswoman 
  • #businessowner
  • #businessowners
  • #businesscoach 
  • #businesswomen 
  • #businesslife
  • #businesstips
  • #businessminded 

Most popular Instagram hashtags: Fashion 

  • #bhfyp
  • #smile
  • #OutfitOfTheDay
  • #FashionPhotography
  • #FollowBack
  • #ootd
  • #FashionBlogger
  • #WhatIWore
  • #follow
  • #fashionista

Most popular Instagram hashtags: Fitness 

  • #exercise
  • #bodybuilding
  • #life
  • #gymlife
  • #motivation
  • #healthy
  • #lifestyle
  • #health
  • #gym
  • #sport

Most popular Instagram hashtags: Reels 

  • #ReelsInstagram
  • #VideoOfTheDay
  • #ReelsIndia
  • #ReelSteady
  • #disney
  • #ForYouPage
  • #InstagramReels
  • #bhfyp
  • #instareels
  • #reelsinsta

Most popular Instagram hashtags: Gaming 

  • #gaming 
  • #gamer 
  • #ps 
  • #game 
  • #playstation 
  • #videogames 
  • #xbox 
  • #games 
  • #fortnite 
  • #twitch

Most popular Instagram hashtags: Music 

  • #music 
  • #love 
  • #hiphop 
  • #art 
  • #rap 
  • #musician 
  • #artist 
  • #instagood 
  • #instagram 
  • #singer

Most popular Instagram hashtags: Beauty 

  • #beauty 
  • #love
  • #beautiful 
  • #fashion 
  • #makeup 
  • #style 
  • #instagood 
  • #model 
  • #photography 
  • #like

The Types of Instagram Hashtags

The beauty of using trending hashtags for Instagram is that they are broad and cover top-line subjects. This means they can be used effectively by all Instagram users and brands to add context to their content.  

However, sometimes it’s even more impactful to user hashtags that are targeted. Specific hashtags not only introduce your content to a niche audience, but they often have less content under them. Essentially, there’s less competition, meaning your content will dominate the hashtag. 

Brand hashtags

Using branded hashtags is a popular Instagram hashtag strategy for many businesses. Brand-specific hashtags allow businesses to house their content under one hashtag and also encourages Instagram users to create their own content. When Instagram users create their own content, you can easily see which UGC performs the best; with the creator’s permission, you could use the content in your own marketing. 

When creating branded hashtags, you should focus on your brand’s tagline or hero product. This allows you to easily see the value behind your business and not just your brand’s name. 

Category hashtags

Category hashtags are still relatively broad, but by keeping them related to the subject of your content you can provide context to your content and brand. If you’re promoting a running fitness app or software, you will want to use category hashtags such as #fitness and #running. These hashtags aren’t directly connected to any brand. 

Event hashtags

Event hashtags relate to a specific event. If you are hosting a launch event for a new product or campaign, you should use the name of the event, the product tagline or anything that can uniquely identify your event. 

Campaign hashtags

Campaign hashtags are arguably the most commonly used Instagram hashtag strategy. They are typically used for the duration of the campaign and are a great way to track how Instagram users really feel about the campaign. There are usually a lot of hashtags created for product launches. 

Community hashtags

There are tonnes of communities active on Instagram globally. Using community-specific hashtags can help you join in organic conversations.

Examples include #gardenersofinstagram and #craftersofinstagram. 

Seasonal event hashtags

There are hundreds of calendar events throughout the year. Finding ones that are specific to your brand, campaign or product can help you target new audiences. A popular hashtag strategy is finding National [Thing] Days, for example #NationalLipstickDay, #NationalMoustacheDay or #NationalHealthySkinMonth. 

Daily hashtags

Every day of the week has a bunch of hashtags relating to it, from #MondayBlues to #TGIF to #SundayFunday. These are fun hashtags to increase your reach and relatability. 

Acronym hashtags

One of the most popular hashtags on Instagram is #TBT for Throwback Thursday. Other popular acronym hashtags include Outfit Of the Day #OOTD, You Only Live Once #YOLO and Flashback Friday #FBF. 

Emoji hashtags

Emoji hashtags may not increase your reach drastically, but they will make your Instagram captions fun. Emoji hashtags could simply be the emoji by itself or they could have a phrase attached. 

How many hashtags can you use on Instagram? 

It is easy to include the top Instagram hashtags in just one post. Instagram allows a maximum of 30 hashtags to be used in a single post, and a maximum of 10 hashtags on Instagram Stories. Using more than the maximum amount means that your post will not be uploaded to the site. Although there is space for so many hashtags to be used in Instagram posts, it is common for users to use around 10 hashtags per post. However, there is no set rule about the ideal number of hashtags to use, so you should do what feels right for your content. 

How to find trending hashtags?

There are several top trending hashtags on Instagram, so it might be difficult to find the trending hashtags relevant to you. Here are some tips on how to find the most popular Instagram hashtags. 

Find the hashtags that your audience uses 

Searching for hashtags that your desired demographic already uses is an easy way to grow your audience and reach users who are likely to be interested in your content. Look for the most used hashtags on Instagram that are used among your target audience and make sure to include them in your posts. 

Look at your competitors 

The most popular Instagram hashtags that are used by your competitors is a good way to find hashtags that attract a similar audience. However, make sure that you look at how their followers engage with their hashtags as well as which hashtags seem to attract the most users. The posts with the highest engagement will likely be the best hashtags for Instagram in 2021 for your business. This is a good way to determine if you want to use similar hashtags, or if you want to completely diverge from what your rivals are doing. 

What is the most popular content on Instagram? 

Whilst the most popular Instagram hashtags are crucial to any user of the platform who wishes to expand their following, the type of content that you upload to Instagram is equally as important. 

Here are a couple of examples of the most popular content being used by Instagram users around the world: 


Videos have become increasingly popular on Instagram ever since Stories was created. They offer an alternative way to reach out to your audience, as there is the option to include more information in a video. Using videos also enables you to see the number of views your videos receive, which is a great way to determine the success of your content. 

User-generated images 

The best way to show your followers that you care about them is by sharing images from your followers that are related to your product or service. For example, business owners may post a product review made by one of their followers to their Instagram page. 


What are the most popular Instagram hashtags?

The top 5 most popular Instagram hashtags are as follows: 

  1. #love (1.835B)
  2. #instagood (1.150B)
  3. #fashion (812.7M)
  4. #photooftheday (797.3M)
  5. #beautiful (661.0M)
  6. #art (649.9M)

These are the best hashtags Instagram 2021 that will offer huge exposure for your business. 

What hashtags are trending on Instagram?

Trending hashtags on Instagram change frequently—just as the best TikTok hashtags do. The best hashtag Instagram 2021 strategy would be to consistently monitor the hashtags of other users or competitors within your niche use. There are alternative trending hashtags for each niche. 

How to find trending hashtags on Instagram:

One way to find trending hashtags on Instagram is by monitoring the hashtags members of your community and niche use—this includes competitors and key influencers or KOLs. In addition, seeing the hashtags industry leaders use can inform you of the trending hashtags that will grant you exposure. 

Other ways to find trending hashtags on Instagram is through the Instagram Explore page. 

What is the most popular content on Instagram?

For brands, there are a variety of content types that perform well on Instagram. These include:

  1. User-generated content
  2. Behind the scenes
  3. Product teasers
  4. Campaign shots

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