Socially Powerful Logo
DEFINITION

Influencer Marketing Agency in the USA

We are an influencer marketing agency with offices in the USA, Europe, UK, Australia, China and the Middle East that guarantees global results.

Connecting you to people who care, in online spaces that matter.

Bespoke Influencer Marketing Services

Operating worldwide, Socially Powerful is a leading influencer marketing agency in the US, UK, Europe, Australia, China and the Middle East that creates the most engaged, captivating and ROI-focused social campaigns for our clients.

We create and implement bespoke social media influencer marketing strategies for all our clients. Each brand has its own unique DNA and goals—we endeavor to maintain these when deciding the perfect influencer partnerships for your campaigns.

Our influencer agency and services live at the intersection of technology and humanity. We combine key data insights and the demographic relevance of influencers, with bespoke content and platform selection, to guarantee exceptional performance for all our clients, wherever they are in the world.

Beyond Vanity Metrics

Socially Powerful is an influencer marketing agency that goes beyond vanity metrics. To make sure your brand disrupts in important online spaces, our team of social scientists conduct an in-depth, A-Z analysis of your brand’s unique social footprint to develop unique, global influencer marketing strategies that align with your brand story.

We use best-in-class technology to constantly monitor, analyze and report on goal-oriented KPIs to guarantee long-term success and impact for all brands we work with. Pioneered by our technology and development team, we combine influencers, technology and creative social strategy to ensure our clients are paired with influential creators to produce relevant, authentic, and impactful content at scale.

Build Authentic Relationships

We are a global influencer agency that has worked with brands of all sizes, resulting in exceptional experience in building lasting client relationships and amplifying brand stories to reach millions of social media users. Our priority is to build authentic relationships and new online spaces for you to engage and interact with your audience.

Our influencer marketing agency is channel and platform agnostic; we don’t restrict ourselves to the same influencers or social media platforms. As long-term partners to major social platforms like YouTube, TikTok, Facebook and Instagram, we stay on top of all platform and algorithm changes, allowing us to go one step further to guarantee results and outcomes for our clients.

Whether you’re a sports brand, beauty, fashion, technology, gaming, automotive, and even B2B, our influencer marketing campaigns drive results, no matter the industry you’re in, connecting you to the people that genuinely care.

INFLUENCER MARKETING AGENCY

INFLUENCER MARKETING AGENCY

INFLUENCER MARKETING AGENCY
01

End-to-End Social

Socially Powerful is an influencer marketing agency that offers end-to-end, global social media services. Working as a social agency, we can support your brand from beginning to end, with strategy ideation, video production, community management, talent management, and so much more. Whatever services and support you need, we guarantee a bespoke, thoughtful approach that will result in positive, long-term business impact.

02

Influencer Marketing Strategies

As a top influencer marketing agency, we develop innovative influencer marketing campaigns that focus on long-term business goals and keep guaranteed performance, influencers and creativity at their core. Whether you need access to the top, global celebrities or social media’s most popular influencers—through from hero and macro to micro and even nano influencers—we’re the influencer marketing agency for you.

03

Influencer Matchmaking

For every brand, there’s a perfect influencer partnership; we always know where to find them. Our in-house tools and technology team offer unrivaled access into the influencer world through our own influencer marketing platform. We connect our clients to influencers who are directly aligned with their brand goals to get audiences talking and acting. No matter who you’re looking for, we have your back.

04

Paid Media

Our digital marketing team uses paid media to supercharge your influencer marketing campaigns, ensuring the best possible results for your brand across all platforms. We supercharge your investment by selecting the best performing organic influencer content and driving it to broader audiences across relevant social media platforms.

05

Campaign Management

Before we start working on new campaigns, we set goal-oriented and data-driven KPIs to ensure success. We measure campaign progress from start to finish so we can provide you with transparent, tangible insights and results that truly impact your business. As performance marketeers, we understand the importance of tracking and analyzing results to ensure success.

06

Legal

Our team of legal experts advises brands and influencers on relevant partnership disclosure regulations and ensures our influencer contracts cover the full scope of the collaboration. We ensure your influencer campaign abides by all advertorial regulations, wherever your campaign is running in the world.

AUTHENTIC MARKETING IN REAL-TIME.

#1

Although the marketing landscape is always changing, influencer marketing remains a consistent trend. Despite its evident influence, many brands struggle to make influencer marketing a smart, long-term investment that really impacts their sales. Socially Powerful is an influencer marketing agency that guarantees global results that outperform traditional marketing channels.

With a wealth of knowledge and a team of social experts that are always plugged in to social and cultural trends, we can keep your brand in the cultural context of NOW.

#2

Acting as an extension of your team, we build and execute bespoke influencer marketing programs. Also offering a complete end-to-end agency service—from strategy and creative to execution and operations—we can deploy long-term influencer programs or one-off activations.

Our influencer marketing agency’s approach is channel and platform agnostic. We activate global influencer marketing campaigns on YouTube, Instagram, Snapchat, TikTok, Weibo, WeChat and more. With our data and insights team, we use years of data collection and previous campaign performance to guarantee exceptional results. We are so assured in our skills that if we don’t reach our agreed KPIs, you don’t pay us.

#3

Socially Powerful is an influencer marketing agency that believes authenticity is the most important part of any influencer campaign. Whatever your goals are—to build your brand, connect to new audiences, or drive traffic, downloads or sales—we reverse engineer from the agreed outcomes to make smart, considered decisions. Influencer, creative and platform choices are supported with metrics, data, and performance analysis to develop long-lasting, authentic business impact.

WE INFLUENCE THE MASSES

ONE-BY-ONE

We are an influencer marketing agency with offices in the US, UK, Europe, Australia, China and the Middle East that knows how to get significant business results from social.
Whether you want to build your brand, connect to new audiences, or drive traffic, downloads and sales, we reverse engineer from the approved outcomes and KPIs to develop long-term engagement and business impact.
We guarantee results. It’s simple; if we don’t hit the agreed KPIs, you don’t pay us.

WHY SOCIALLY POWERFUL?

view case studyLearn More 👉

Positioning FOREO as the market-leader

View case studyView case study👉

Our wide variety of
incredible clients

FAQ's

What is an influencer marketing agency?


An influencer marketing agency is a company that works alongside brands and influencers to forecast, design, implement and report influencer marketing campaigns. Influencer marketing agencies matchmake brands with relevant influencers and create bespoke influencer marketing strategies that reflect a brand’s essence and business goals. An expert influencer marketing agency will have a wealth of industry and influencer knowledge, including establishing content calendars and guidelines, negotiating payments and contracts, content reviews, and complete campaign reports.

Socially Powerful is an influencer marketing agency that helps brands of all sizes and locations define goals and objectives in order to execute disruptive and impactful influencer marketing campaigns. We strive to understand your brand essence from the inside out, and will conduct a rigorous analysis of your ethics, values, goals, and tone of voice in order to create an authentic campaign that makes your brand break through the social static. By understanding and analyzing your brand, we can create an authentic online space for your brand messaging to reach audiences that care.

Our primary goal is to provide your brand with a bespoke, strategic and impactful influencer program that truly resonates with your audience. We have an abundance of insight thanks to key tools such as Marketing Intelligence, Social Listening, Fraud & Suspicious Follower Detection and Tracking & Measuring. Combining these insights with our end-to-end social media services guarantees authentic content performances, helping build transparent campaigns that guarantee results.

What does an influencer marketing agency do?

Influencer marketing agencies help connect brands with audiences that care, in spaces they are most active and engaged. They have a wealth of experience and knowledge that brands need to create impactful influencer campaigns. As a result of social media developments, there are countless ways influencer campaigns can be executed. With cross-platform campaigns, video production, brand partnerships, and sponsored posts, there are all sorts of ways influencers can be leveraged to communicate to and engage your target audience—we’re the agency that will find the best way for your brand.

Although brands have become savvier when using social media, influencer marketing remains misused and misunderstood. At Socially Powerful, we work behind the scenes to correlate data, review payments and contacts, and ensure all content is optimized. We track the timings, hashtags and tags that have the ability to make or break a campaign. Keeping track of all the details needed to ensure success can be a headache—that’s why we do it for you. This way, we guarantee meticulously planned, high-performing campaigns.

Socially Powerful is an influencer marketing agency that believes the most important aspect of any influencer campaign is authenticity. We use our social scientists to find influencers with loyal followers and real audience engagement. We prioritize trust and authenticity to ensure campaign success; by maintaining positive relationships with influencers, we can guarantee authentic content performances, resulting in a disruptive and successful campaign.

We know how to target audiences. We can promote your brand using a personalized selection of influencers across platforms where your audience lives including Facebook, Instagram, Twitter, YouTube, Twitch, TikTok and more. All our clients are unique, so we believe the influencers and strategies used to promote them should be too. We guarantee unique campaigns that disrupt in spaces where it matters.

Our specialized team of social scientists have expert knowledge and experience within the influencer world and can give your brand a distinct advantage over competitors. Our years of industry experience can ensure your brand gets noticed, stays relevant to existing and new audiences and grows its influence online. Our objective opinion on influencers’ role in your business strategy is both creative and tactile and comes with no affiliations, just smart decisions.

How can influencer marketing help your business?

Influencer marketing is one of the most effective forms of modern day marketing. Influencer marketing provides more impactful and meaningful results than traditional marketing methods.

Not only can you increase your reach and brand awareness, but boost sales, traffic and downloads, increase trust and credibility and improve brand perception.

Why use Socially Powerful for your influencer marketing needs?

Socially Powerful is a global influencer marketing agency that has scaled, worked with and retained some of the most recognisable brands across the world. 

We were born from the influencer marketing space and have grown and matured alongside the industry. With our team of social scientists and in-house tools and influencer platforms, we have a comprehensive understanding of the influencer and social media landscapes. 

Our thorough influencer marketing process ensures our understanding of your brand, creative concepts, influencer selections and campaign analysis are relevant and optimised to guarantee success.

Is influencer marketing effective?

Influencer marketing has proved itself to be one of the most effective marketing methods available to brands these days. As consumers now spend their free time on social media, using influencers is a strategy that targets them natively on the platforms consumers use most. Using a global influencer marketing agency can ensure your influencer marketing strategy is aligned to and optimized for the social platforms your target audience uses most.

Should you work with an influencer marketing agency?

Working with an influencer agency can be highly beneficial. Not only will working with a global influencer agency save you time, agencies provide expert, data-driven influencer marketing services that keep performance at their core, and offer an incredible ROI. 

If the world of social influencer marketing is new to you, working with an influencer marketing agency means you can have professional input on the best platforms, influencers, content and optimization for your brand and audience.

Our Influencer Marketing Process

Strategy & planning

The first step of any influencer marketing process is strategy and planning. Within this step, there are three key sections: discovery, budget and deliverables, and goals and KPIs. 

Discovery is where we define client needs, brand initiation, key features and USPs, and the scope of work required in order to develop and agree the overall campaign strategy. 

Budget and deliverables is the confirmation of budget allocations (to influencers, publishers and platforms), and influencer deliverable requirements. This step is where all content distribution and approval dates will be confirmed to construct a project timeline. 

The final step within strategy & planning is to set your campaign goals and which KPIs to measure.

Creative development

Within the creative development phase of our influencer marketing process, we develop creative concepts based on the information and scope gathered from the previous phase. Based on campaign objectives, target audiences and key messaging, we develop campaign and content concepts for your approval.

Identify, vet & assess influencers

With a creative concept locked in, we begin our search for the influencers that will take the concept from idea to reality. To ensure we select only the best influencers for your campaigns, we have a rigorous influencer selection and vetting process. 

We begin with profile identification—identifying influencers using search tools and databases. We then conduct a series of data-first match tests. 

We compare the influencer’s demographics to ensure followers, average views, audience age location, gender and passion points all align with the brand and campaign goals. 

Our engagement quality test reveals average likes, comments, engagement rate and bot percentage to ensure all engagement received is high quality. 

We use a brand match score to ensure influencer content and tone of voice align with your brand. We also conduct an analysis of recent brand partnerships.

Our final test is a PR risk assessment. Using social feeds and online research, we determine whether an influencer is a potential PR risk—if they are, we avoid working with them.

Provide & refine influencer shortlists

Following our influencer assessments, we will offer an initial influencer selection that will be refined by you. Then, we align on a final shortlist of influencers who will be used for the campaign activations.

Influencer negotiations

This step of our influencer marketing process is where we negotiate contracts and remunerations with influencers. Once these are agreed, we brief influencers on the creative concepts required and inform them of the campaign deadlines and approval dates.

Content Creation

We receive influencer content that has been created from the brief. All content is submitted and we conduct an initial feedback round (if required) before sharing with you for final approval. If any changes are required, we will communicate these to the influencer on your behalf.

Launch

Following content creation, all client approved content is published. We consistently monitor content and performance, and boost when necessary.

Impact measurement

We conduct social listening pre, post and during the campaign to monitor audience feedback, and receive real-time analytics and results from the campaign to build or extend campaign activity. 

As the campaign comes to a close, we create a comprehensive campaign report to optimise and identify new opportunities.

channels channels channelschannels channels channelschannels channels channels

Influencer marketing

What is Influencer Marketing and How Does it Work?

Check it outCheck it out👉
We'll show you how to start powerful conversation, drive social engagement, build your brand, hit sales targets or meet other goals you have, wherever you are in the world.
I am a...