YouTube is unquestionably one of the most popular social media platforms today. Much like other major social channels such as Twitter, Instagram and LinkedIn, hashtags are commonly used on YouTube. There are several ways to optimise your videos to boost your YouTube SEO, with YouTube hashtags being one of the best ways to reach a wider audience.
What are YouTube hashtags?
YouTube hashtags are tags that are added to YouTube videos and titles that detail the category or topic that a video belongs to. YouTube hashtags serve the purpose of making your content more discoverable, which explains why hashtags also help to categorise YouTube videos.
Why use YouTube hashtags?
YouTube hashtags are essential if you are seeking to expand your audience and maximise the visibility of your content. YouTube hashtags can help your content to reach more people, as they attract those who are interested in your niche or video topic. Due to the fact that the best YouTube hashtags help the platform to understand what your videos are about, it improves YouTube SEO by leading users to your videos from other videos. Even the most popular YouTube influencers make the most of YouTube hashtags for views as they understand that hashtags substantially increase the number of visitors to their channel.
YouTube hashtag best practices
When it comes to YouTube hashtags, mastering how to incorporate them into your content is key to increasing your views and growing your audience. We have come up with a list of YouTube hashtag best practices so that you can expand your reach.
- Don’t use too many hashtags
It may be tempting to include as many hashtags you can in each of your videos in order to enhance the visibility of your content. However, this has the opposite effect. Using too many YouTube hashtags can be detrimental to your content, as the more hashtags you use means that the less relevant your videos become. Instead, you should opt for using three to five hashtags per video, in order to attract people with specific interests in your video categories.
- Search trending YouTube hashtags
One of the best ways to optimise your content is to find inspiration from trending YouTube hashtags. These hashtags are the most commonly used tags within the YouTube community, which makes it more likely for your content to be found. However, make sure that the trending YouTube hashtags that you add to your content are completely relevant to your videos and your brand.
- Create a branded hashtag
Branded hashtags are specific to your own brand, which makes it easier for YouTube users to find your content. Whilst trending YouTube hashtags are a great option for your videos, they may lead your audience to other YouTube channels. Coming up with your own branded hashtags that are unique to your brand ensures that people will be led directly to your YouTube videos.
- Analyse competitor videos
Another way to successfully use YouTube hashtags is to observe popular competitor videos. You will be able to gauge the types of hashtags that drive the highest engagement and receive the highest number of views. You will also be able to analyse the hashtags that receive the lowest number of views. However, it is important to note that the hashtags that work for your competitors may not necessarily work for your own brand. This is why you must experiment with different hashtags in order to determine how to boost the visibility of your content.
- Add hashtags to YouTube titles and descriptions
There are two different ways to add hashtags to your YouTube content. Firstly, you can add hashtags to your video description, which will then be hyperlinked as soon as you upload your videos. Secondly, you can add YouTube hashtags to your video titles, which will then appear in the videos titles once they have been uploaded.
YouTube hashtags are an integral part of your YouTube strategy, so it is important to ensure that you always use relevant hashtags as well as branded hashtags that will help your target audience to find your content. You can always experiment with different hashtags in order to analyse the best hashtags for YouTube. Remember that you can even check YouTube stats to observe the performance of the hashtags that you include in your content.
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