Niche of the Week: Food Influencers

Back in January, we launched our brand new software technology, ARIA, designed to majorly cut back on the time spent conducting influencer discovery.

Fast forward a few months and ARIA has now helped us present and assign hundreds of creators to even the most niche of marketing campaigns.

Using a highly-receptive, prompt-based search engine, ARIA is able to filter out eligible influencers from a database of over 200+ million profiles according to the tiniest of details. From female micro-influencers in engineering to non-binary influencers in sustainable fashion, ARIA caters to the needs of every marketer, brand, and passer by.

To champion its capabilities, we’ve put ARIA to the test in a new series called ‘Niche of the Week’. Each week we’ll test ARIA’s prompt-based search engine by inputting detailed prompts into the search bar and exploring the results, proving ARIA’s influencer discovery power.

This week, we asked ARIA to identify food influencers who specialise in international cuisine and cultural food exploration on Instagram and YouTube. Each food influencer must share a passion for celebrating diverse cuisines and culinary heritage and offer cooking tutorials, virtual food tours, and cultural exchange events, recipe challenges, cooking contests, and cultural food festival info.

Social media platforms like Instagram and YouTube are a haven for food influencers, offering a perfect blend of visual appeal and community-building tools. The visual nature of these platforms allows influencers to showcase their culinary creations and share new recipes and all things food related with their followers.

Let’s see how it did!

15 FOOD INFLUENCERS EXPANDING OUR PALATES

Here are 15 food influencers who specialise in cultural food experiences and international cuisines. These influencers share authentic recipes, culinary travel experiences, and cultural food traditions, offering cooking tutorials, virtual food tours, and insights into cultural food festivals and ingredients.

1. Ollie Eats (@ollie_eats)

Food influencers on Instagram like Ollie continue to show us the vibrancy and diverse array of culinary delights from around the world. Ollie shares his gastronomic adventures, exploring local cuisines and street foods from various countries and also provides step-by-step tutorials for creating traditional dishes at home on his page.

2. Emily Roz (@myriadrecipes)

Many food influencers like Emily feature a rich collection of diverse and creative recipes from various cuisines around the world. Her content includes innovative recipes, inspiration and cooking tips- not to mention the mouthwatering close ups of her culinary creations.

3. Thuy Diem Pham (@chef_thuy_pham)

Chef Thuy Pham showcases her culinary expertise through engaging and visually captivating reels. She offers cooking demonstrations featuring step-by-step guides to making delicious Vietnamese dishes, recipe inspiration and advice for home cooks to elevate their dishes.

4. Chetna (@Food With Chetna)

Chetna Makan brings vibrant and diverse culinary experiences to her audience through engaging YouTube videos. Her content includes step-by-step guides on making delicious recipes, often with a focus on Indian cuisine. Food influencers on YouTube like Chetna offer audiences insight into traditional food and new recipes to try out at home.

5. Sadia Sami (@sadias_haq)

Food influencers like Sadia offer a delightful mix of culinary content through their Instagram. Her reels focus on Pakistani and South Asian cuisine, but she also crafts innovative dishes that fuse traditional and contemporary flavours.

6. The Alberti Twins (@the_alberti_twins)

The Alberti Twins are food influencers on Instagram known for bringing the rich flavours of Italian cuisine to their audience. Their content includes reels about classic Italian dishes, from pasta to desserts. They also offer highlights from their culinary travels, exploring Italy’s diverse food landscape.

7. Lylaa Ali Shaikh (@saltandshaikh)

Food influencers like Lylaa offer a vibrant and dynamic culinary experience through their Instagram content. She posts about cultural festivals and the food traditions associated with them and showcases creative dishes that blend traditional South Asian flavours with modern twists.

8. Nancy (@theguide_brussels)

Nany’s vibrant page is dedicated to showcasing the culinary scene in Brussels. Her content highlights insightful reviews of local eateries as she explores the best of Brussels’ food culture, from street food to fine dining.

9. Verna (@vernahungrybanana)

Verna is a culinary influencer who brings an exciting array of flavours and dishes to her followers. She offers tutorials on creating delicious and diverse meals at home, placing an emphasis on healthy eating through incorporating nutritious and wholesome ingredients in her recipes.

10. Noor (@noorishbynoor)

Noor’s page offers a captivating mix of culinary and lifestyle content. Her Instagram features guides to creating beautifully presented dishes, often with a focus on Middle Eastern cuisine. She also features food styling content: artistic and visually stunning food photography that elevates everyday dishes, and posts about cultural heritage and traditions through food.

11. Miwa (@Miwa’s Japanese Cooking)

Miwa is a Japanese YouTube creator who posts content focused on authentic Japanese cuisine. Her videos include easy-to-follow guides on making traditional Japanese dishes as well as information on unique Japanese ingredients and how to use them. She also offers insights into the cultural significance and background of various dishes.

12. V Taste @VTaste)

 V Taste is a YouTube channel dedicated to exploring the vibrant world of vegan cuisine around the globe. The channel features tutorials for creating delicious and nutritious vegan dishes, with advice for vegan cooking and ingredient substitutions. Their recipes put a vegan twist on recipes around the globe.

13. Sabrina (@sabrinaghayour)

Sabina Ghayour’s Instagram features vibrant Middle Eastern cuisine, blending traditional Persian dishes with modern twists. Her engaging content includes step-by-step recipes, colourful visuals, and personal cooking tips, making complex dishes accessible and inspiring for home cooks.

14. Fari (@dinewithfari)

Food influencers like Fari are important as they showcase the rich food from different cultures. Her feed displays a delightful array of African and global cuisines, presented with a modern touch. The vibrant visuals and helpful cooking tips make these cultural dishes easily accessible and approachable for anyone to recreate at home.

15. Anna Jones (@we_are_food)

We Are Food- also known as Anna Jones- features a dynamic mix of global recipes and culinary inspiration. Her content is vibrant and engaging, showcasing easy-to-follow recipes, mouth-watering food presentations, and creative cooking techniques. With a focus on both traditional and contemporary dishes, Anna brings a diverse array of flavours to the home kitchen, inspiring food enthusiasts to explore new tastes and cooking styles.

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

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