Influencer News

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New York City has always been a vibrant hub of creativity, culture, and diversity. From the early days of Ellis Island to the present, the city has attracted dreamers, innovators, and trendsetters from around the world. Its iconic skyline, bustling streets, and rich h […]

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Is AI in influencer marketing harming the creator community?  As generative AI slowly sinks its cold, artificial teeth deeper into the influencer m […]

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The 2024 Paris Olympics has seen its fair share of viral moments. Dare we say, even more so than previous Games? From Cape Verde winning its first gold medal, to […]

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Instagram’s vast user base and visual focus make it essential for fashion influencer collaboration trends. Successful campaigns like Gucci’s Gucci Garden, Dior’s #DiorStellar, and H&am […]

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Over the past few weeks, one topic has dominated social media like no other. Olympic influencers.  Once simply a sporting event, the Olympics has had a serious makeover. These days, the […]

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What top digital games are making headlines ahead of Gamescom 2024? Established in 2009, Gamescom is the world’s largest gaming event to date. With 370,000 visitors in 2018, and a who […]

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In the rapidly evolving world of consumer technology, certain content types have proven to be exceptionally effective at driving engagement, impressions, and sales. Among these, unboxing videos have emerged as a visual and compelling way for audiences to explore new g […]

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Back in January, we launched our brand new software technology, ARIA, designed to majorly cut back on the time spent conducting influencer discovery. Fast forward a few months and ARIA has now helped us present and assign hundreds of creators to even the most niche of marketing campaigns. Usin […]