Influencer News

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Ensuring that your influencer marketing processes are as effective and successful as possible from start to end takes time. Every marketers’ dream is to find a way to maximise efficiency across their influencer marketing, in order to achieve outstanding ROI and optimise their time and effort. […]

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Does Instagram's updated algorithm have what it takes to turn back time? For years now, smaller creators have been struggling to make their mark and gain an audience on major social media platforms.  With the rise of the F […]

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Coachella's downfall. How did we get here? Ask anyone under the age of thirty-five in 2016 what’s the one event they would give anything to attend and the answer would be Coachella.  […]

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In the realm of digital marketing, influencer gifting campaigns have emerged as powerful tools for brands to enhance their visibility and reach. These campaigns capitalise on the influence and authority wielded by social media personalities, leveraging their sway to p […]

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Running a successful influencer seeding campaign is no small feat.  Yet, it is one of the best, most effective ways to form long-term relationships with influencers and gain authentic brand ambassadors.  […]

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Never has diversity and inclusion been so essential to consumers.  Year by year, consumers continue to demand diversity, equity, and authenticity from the brands they interact with. A key part of this is diverse influencers. […]

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If you were one of the lucky 30 people attending the infamous Tarte influencer brand trip, you would’ve been whisked away by private jet to the luxurious Polynesian island of Bora Bora to […]

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In today's digital age, navigating the vast landscape of health and wellness advice can be overwhelming. Amidst this sea of information, health and wellness influencers have emerged as power […]