Top Female Fashion Influencers You Should Follow on Instagram

With thousands of creators posting style content across Instagram, TikTok, and YouTube, figuring out who’s actually worth your follow can take some digging.

To save you the time, we’ve rounded up the best female fashion influencers to follow this year, spanning everything from sustainable style advocates to viral thrift-flippers. Whatever your style, there’s someone on this list for you.

1. Tracy Garcia @transformationsbytracy 761K

Tracy Garcia is one of the top female fashion influencers on Instagram. The magic that she is able to craft with just a sewing machine and scissors is nothing short of incredible. Garcia dedicates her account to sharing all her best creations and thrift flips, turning simple dresses into outstanding evening wear. Her style is extravagant and silk laden, with plenty of cut outs and flowy skirts. We highly recommend checking out this incredibly fashionable mega influencer if you’re lacking some style inspo.

2. Venetia La Manna @venetialamanna 470K

Unlike many other fashion influencers on Instagram, Venetia La Manna is determined to uproot the fashion industry one protest at a time. La Manna dedicates her account to sharing information and critiques on the fashion industry, with the aim of encouraging her followers to join. Her style is West London through and through; think vintage Levi’s 501s paired with bright red ballet flats.

3. Mina Le @gremlita 446K

Known primarily for her incredibly popular video essay content over on YouTube, Mina Le is fashion obsessed to her core. Typically seen toting 1920’s curls and vintage blouses, Le dedicates her account to her everyday fashion moments. If a 1920’s socialite was able to have an Instagram today, it would look exactly like Le’s. Her commitment to vintage fashion is incredible, with even her more modern outfits still finding a way to cleverly reference the past.

4. Alani Figueroa @Wuzg00d 366K

Alani Figueroa’s ability to flip between high-fashion evening wear to New York street style is nothing short of amazing. Never caught dead in anything less than bold, colourful, and patterned, Figueroa has that Zoe-Kravitz-in-High-Fidelity, New-York-Cool-Girl style down pat. Figuerora reminds her followers to always stay unique and use their fashion to express themselves. With her 2-inch nails and goofy smile, she is one of the top fashion influencers on Instagram to watch.

5. Jillian Mercado @Jillianmercado 339K

Not a new name to the industry by any means, Jillian Mercado is so much more than just a fashion influencer. Mercado is a well known actor and model, working with major names such as Beyonce and Nordstrom. Her account is a little foray into her life, with a heavy emphasis on carving out a place in the fashion world for other Latinx, disabled models. For bold red lips, chunky mixed metals and serious brow envy, think Mercado.

6. Nai Jelee @theeglamnaija 315K

Often found rocking bold graphic eyeliner, crazy long nails, and mermaid hair, Nai Jelee is one of our favourite fashion influencers on Instagram. Owner of the popular luxury press on nail brand Pressed ‘n Bougie, Jelee’s artistry is jaw dropping. Her ability to craft beautifully colour coordinated and thematic looks is astounding. If you’re searching for a fashion creator who knows how to rock spider web eyeshadow, look no further than Jelee.

7. Aimee Kelly Gomez @Byaimeekelly 287K

Aimee Kelly Gomez is the living embodiment of a Barbie doll. Somehow managing to blend high fashion with orange, sequined skirts, Gomez is that fantastic fix of colour and fun your Instagram feed needs. Her ability to layer pattern upon pattern, and yet still looking nothing less than incredibly stylish, is astounding. For an Instagram influencer who believes fashion should be far from mundane, chuck Kelly a follow.

8. Alex @alexochoasuo 175K

Co-founder of the size-inclusive fashion brand Shine By Nature, Alex is here to bring colour and joy to the fashion industry. Self-described as promoting “colourful, curvy fashion”, Alex is making waves amongst the fashion influencers on Instagram. Her style is colour to the max, favouring simple silhouettes and oversized sweaters. Be sure to keep an eye out for her closet, which gives serious Princess Diaries vibes.

9. Andrea Cheong @andreacheong_ 169K

Ensuring that your clothes last as long as possible can feel like an impossible task. Andrea Cheong recognizes this and is here to share all her best tips and tricks on making your fashion work for you. Author of ‘Why Don’t I Have Anything to Wear?’ and founder of ‘The Mindful Monday Method,’ Cheong uses her account to help her followers shop smarter and get the most out of their clothes. As such, she is a rarity amongst the many other fashion influencers on Instagram.

10. Dodos Lydia Uvieghara @Iamdodos 141K

For that perfectly Instagram-esque combination of beautiful skin, stunning outfits and rustic interior design, Dodos Lydia Uvieghara is your girl. Dodos’ account is dedicated to the more luxurious things in life, from designer heels to stunning cocktail dresses. Founder of her own bridal makeup company, Uvieghara’s account is a haven for those fashion girlies out there who know luxury is more than just your grandma’s old pearls.

11. Jessica Torres @thisisjessicatorres 140K

This Instagram fashion influencer is here to shake things up and keep it wholesome. Jessica Torres’ account is a never ending display of good vibes, confidence-inducing mantras and edgy sunglasses. As a plus-size influencer, Torres spreads self-love and confidence with each green-gingham dress that she posts, advocating for curve models in the fashion industry; making her account an absolute must follow.

12. Jazmine Brown @thatcurlytop 124K

A self-proclaimed #sustainable baddie, Jazmine Brown is set on re-writing the ethical fashion script. Bored of the many sustainable fashion influencers on Instagram whose style is less than vibrant, Brown is here to prove that eco-conscious fashion can be as colourful and fun as you want it to be. Her style is fun and bold, with an astounding number of funky handbags and groovy necklaces.

13. Marielle Elizabeth @marielle.elizabeth 123K

Marielle Elizabeth has noticed a troubling pattern: plus-size women are too often an afterthought in fashion, and that includes the sustainable fashion community, a space that prides itself on doing better. Her account is a love letter to herself, as she aims to show her followers how they too can practise self-love whilst also remaining ethical in their fashion choices. Her fashion is simple and cottage core-y, featuring lots of chunky sweaters and blush eye makeup.

14. Jen Graham @charityshopgirlcsg 112K

Graham has been a die hard thrifter for most of her life, but only recently started to share her finds on Instagram. Self-described as a second hand stylist, Graham’s account is proof that truly any style can be made possible through vintage clothing. Graham’s style is a gorgeous blend of yacht fashion and quirky accents, with lots of cutting edge blazers and Jackie Kennedy-esque dresses.

15. Maggie Zhou @yemagz 54.1K

This Melbourne based fashion influencer on Instagram is set on getting her followers to jump on the re-wear train. A massive advocate for sustainable fashion, Maggie Zhou uses her account to highlight the importance of re-wearing ones clothes, whilst still remaining trendy as anything. Zhou’s style is Melbourne to the max, with plenty of bold silhouettes and primary colours.

16. Raquel Costa Gomes @raquelcostagomess 42K

Based in Lisbon, Raquel Costa Gomes is proof that great style doesn’t need a mission statement behind it. Her feed is an eclectic mix of thrifted pieces, independent brands, and boho-leaning accessories, all pulled together with a playful, slightly 1970s-tinged colour palette. Raquel isn’t afraid of a print clash or an unexpected pairing, and that willingness to take risks is exactly what makes her account such a reliably fun scroll. For anyone looking to loosen up their own approach to getting dressed, she’s a great one to follow.

17. Sally @callmeflowerchild 30.5K

Finding little pockets of sunshine on Instagram to block out the steady stream of negative content can be difficult, but Sally is here to ease your search. Sally’s account is filled with joy, nature-inspired fashion, and big smiles; all with a heavy emphasis on the importance of sustainability. Sally is a must follow for those of you looking for a dose of happiness mixed with an eco-conscious lifestyle.

18. Izzy Manuel @izzy_manuel 24.1K

It is rare you find a fashion influencer whose style and aesthetic is completely unique, making Izzy Manuel a diamond in the rough. Usually found jumping around London in bubblegum pink cowboy boots, Manuel takes ethical dopamine dressing to a whole new level. Definitely the most vibrant on our list of fashion influencers on Instagram, Manuel is intent on showing the world how sustainable fashion does not have to be drab and linen-centric.

19. Emma Slade @emsladedmondson 22.7K

Looking like she has stepped right out of a fashion magazine from the 1970’s, Emma Slade is a strong advocate for sustainable fashion and general environmental awareness. Typically rocking a pair of vintage bell bottoms and colourful heels, Slade utilises her account to promote slow fashion. Slade is a former TedX speaker, making her a big name in the fashion influencer sphere on Instagram.

20. Rabia @rabia098 11.3K

Joining the ranks of our other favourite ethical fashion influencers on Instagram, Rabia’s mantra is “buy less, wear more”. Rabia is here to break down that, “I don’t have anything to wear!” mindset, by showing her followers how to shop from their own closets. Her style is vintage, wild, and trendy. Rabia is a testament to the importance of creativity in fashion, managing to always look put together no matter how old her t-shirt is.

Need Help Finding the Right Influencers for Your Brand?

Finding influencers who fit your brand goes beyond follower counts or a good-looking feed. It comes down to the right size, the right niche, and real engagement behind the numbers, which takes time and the right tools to get it right.

As an influencer marketing service, this is what we do: we find and vet creators for brands, then handle everything from outreach to reporting. Get in touch and let’s talk about how we can help.