Written By: Avanii
Author
Intent vs. Impact: A Data Backed Guide to Fixing Flawed Influencer Seeding
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Intent vs. Impact: A Data Backed Guide to Fixing Flawed Influencer Seeding
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Avanii
Author
Avanii is the lead editor at Socially Powerful, where she manages and runs the dynamic editorial team.
Avanii has years of experience in the influencer marketing industry, she stays ahead of trends through daily research and writing, covering a wide variety of topics related to influencer marketing and agencies.
Reviewed By: Annette
Lead Editor
Annette
Lead Editor
Annette is a driving force behind the editorial team at Socially Powerful, as an editorial lead she has extensive experience in the influencer marketing industry and is still actively involved in research, writing, exploring a diverse range of topics centered around influencer marketing and marketing agencies.
Edited By: Editorial Staff
Editor
Editorial Staff
Editor
The editorial team at Socially Powerful is a group of passionate and skilled professionals that produce insightful, engaging, and high-quality content every day. The team is experienced and commited to stay ahead of the curve in the influencer marketing industry.
Published Date: October 01st, 2025
Last Updated: October 22nd, 2025
19 min read
Introducing “Intent vs. Impact: A Data-Backed Guide to Fixing Flawed Influencer Seeding“, our new report that cuts through the noise with research-backed insights.
Our latest report delves into one of the most efficient and effective, yet widely misutilised, earned media tactics in modern-day marketing: influencer seeding.
We’ve surveyed hundreds of senior marketers from leading global enterprises to understand how their organisations approach seeding, from creator targeting and measurement to the strategic role it plays in building brand advocacy.
This report outlines common challenges businesses face today when seeding without intent and seals the deal with a foundational maturity framework to help guide brands on where they currently stand. Not only that, but we provide a clear roadmap to advance their approach. Our findings reveal a critical disconnect between practice and proficiency, and this report offers the insights needed to close that gap.
Download the full report and see what all the fuss is about!
Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE, and China.
If you want to find industry insights, visit our influencer marketing and social media blogs.
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