Reports

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Exploring how enterprise businesses can leverage tools to empower a centralized approach to influencer marketing activities and create efficient and transparent ways of working across the organization.  1. WHAT DOES IT MEAN TO CENTRALIZE INFLUENCER MAR […]

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Exploring how establishing a creator-led approach to content production can save on time and costs, whilst simultaneously driving more effective, agile and reactive social marketing activities 1. Traditional content production is resource-intensive […]

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Exploring the three most common organizational structures for influencer marketing, looking at the positives and negatives of each when it comes to setting and executing influencer marketing strategies across enterprise businesses.  How do you ensure cons […]

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1. Why Is an Influencer Marketing Centre of Excellence the Secret to a Effective & Efficient Social Media Marketing Strategy? Exploring how establishing an Influencer Marketing Centre of Excellence can help organize brands and teams to support global asp […]