Social Media Marketing News

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Do AI influencers have a role to play in marketing?  That is the question on everyone’s minds. Especially this week, on Sheer Luxe’s.  […]

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Gone are the days of luxury experiences being confined to in-store affairs.  In a world where social media dominates our life, and 85% of luxury consumers use social media, […]

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Social first content is the marketing strategy for brands in 2024.  In our day and age, it is difficult to find a brand that is not on socia […]

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Brands, it’s time to listen up! With Valentine’s Day fast approaching, now is your best chance to maximize your campaign’s reach and tap into this widely celebrated day. Brands can leverage social media to circulate thei […]

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Veganism. A life-long debate.  It is no longer just a trendy term for social media likes, it has become a popular lifestyle choice for a lot of people and […]

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Half a decade ago it seemed that the term “influencer marketing” was just a business buzzword that wouldn’t amount to much. No one realised that it was set to be worth $15 million in 2022.  Now that marketers are aware of […]

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Gone are the days where huge macro influencers reign supreme. If 2023 has taught us anything about influencer marketing, it’s that audiences prefer smaller, niche influencers who promote products they actually use, love and ca […]

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If you're reading this, chances are you're looking to create an influencer marketing strategy. And if you're looking to create an influencer marketing strategy, chances are you're feeling a little bit lost.  Don't worry—you'r […]