Social Media Marketing News

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For digitally-savvy brands like Summer Fridays and Patrick Ta Beauty, building an online empire has come effortlessly. From a viral ‘Jet Lag’ lip mask that appeared to spark an Instagram-induced frenzy, to a foundation release circulated on TikTok, these two brand […]

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On November 5th, our friends across the pond set out in their millions to elect a new President of the United States.  148, 727, 217 votes later, Donald Trump was re-elected for his second term in office. The response to his […]

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Influencer marketing for beginners involves partnering with individuals who have strong online followings to promote products. In fashion, influencers act as trusted tastemakers, driving trends and offering authentic reviews. […]

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Anyone familiar with marketing knows that selling a product means connecting with the right audience through precise messaging. Whether it’s a 30-second TV commercial or a quick TikTok ad featuring a well-known celebrity, a targeted campaign resonates best when it s […]

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As the leaves turn and the air gets crisp, brands are brewing up some truly enchanting Halloween marketing campaigns to captivate their audiences. Halloween isn’t just about candy and cost […]

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The changing tides of social media bring with them a need to connect to evolving audiences by staying ahead of the curve. We often see brands adapting their marketing strategies according to trends and shifts in consumer behaviour, but little brands take to rebranding […]

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What makes for successful celebrity advertising?  Is it star power? Simply aligning yourself with the biggest name in showbiz you possibly can?  […]

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Luxury and sports; two industries that could not be further apart.  Or, so you would think.  The luxury […]