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Jul 19, 2024
Social Commerce
Boohoo Increases its Investment in Social Commerce With New Social Storefronts
Social storefronts have become the new norm in commerce.
Brands across the world are scrambling to have their social media transformed into functioning social commerce sites. BooHoo, th […]
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Jul 19, 2024
Social Commerce
What Is The Driving Force Behind The Self-Care Market Expansion?
July 24th marks International Self-Care Day 2024. A day to honour our commitments to bettering ourselves, our minds, and our lives.
Since its inception in 2011, the emphasis on practising and promoting self-care has grown ex […]
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Jul 18, 2024
Influencer Sessions
Influencer Sessions: Get To Know @leslielatrice
We caught up with veteran-turned-influencer @leslielatrice to talk social media features, supporting the online BIPOC community, and standing firm in your beliefs. Read on to discover more about Leslie's aspirations for her future in the influen […]
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Jul 16, 2024
Marketing News
The ASA Is Cracking Down on Social Media Advertising Laws, Here's What You Need To Know
The Advertising Standards Authority is having a major crackdown on social media advertising laws, with a particular emphasis on Greenwashing.
Fear […]
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Jul 15, 2024
Social Media Platforms
10 Men's Summer Fashion Pieces You Need In 2024
Men’s fashion is no longer jeans and a white tee. It’s so much more expressive, with options like never before. Whether you’re tall, slim, plus-size, skinny, it doesn’t matter, because trends can be adapted accordingly. M […]
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Jul 15, 2024
Industry Trends
The Vogue Business Beauty Index 2024: What Brands Have Made the Cut?
In 2023, the first Vogue Business Beauty Index was released, much to the delight of consumers and marketers alike.
The index takes a fine tooth comb to popular beauty brands, rating them on consumer sentiment, digital, ESG a […]
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Jul 12, 2024
Influencer News
Niche of the Week: Minimalism Influencers
Back in January, we launched our brand new software technology, ARIA, designed to majorly cut back on the time spent conducting influencer discovery.
Fast forward a few months and ARIA has now helped us present and assign hundreds of creators to even the most niche of marketing campaigns.
Usin […]
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Jul 12, 2024
News Article
The Flip App Levels Up Its Social Commerce Game By Acquiring Curated
The emergence of social commerce has flipped traditional e-commerce and retail on its head. Where digital stores would use digital marketing to entice customers, social commerce brands now heavily rely on pulling in their customers through the social interactions they […]
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