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Sep 05, 2024
Social Media Marketing News
What Is Charity Washing And How Can We Spot It?
Pink washing. Green washing. Charity washing. These phrases have become buzz words in recent years.
Armed with a new level of media literacy, consumers are no longer prepared to simply sit by and blindly listen to brands’ […]
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Sep 02, 2024
News Article
The Zero Waste Influencers Teaching Us The Importance Of Zero Waste Week 2024
Happy Zero Waste Week!
This week, we're encouraged to turn our attention to ways in which we can all help reduce landfill waste for the purpose of saving money, preserving resources, and protecting the environment. Held between September 2nd - September 6th, this global campaign raises awareness […]
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Aug 30, 2024
Social Media Marketing News
Monthly Social Updates, August 2024
Are you struggling to keep up with the ever-changing world of social media? From demure mobile network campaigns to soap operas dedicated to face cleansers, read on as we take a deep dive into the notable social updates throughout August that will get you up […]
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Aug 30, 2024
Social Media Marketing News
This Is How Beauty On Roblox Is Dominating Alternative Marketing Routes
These days, finding a brand without a beauty on Roblox activation is far more difficult than finding one with.
Quietly and smoothly, Roblox has become one of the biggest games in the world, boasting an impressive 400 million […]
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Aug 29, 2024
Influencer Sessions
Influencer Sessions: Get To Know @leonettabeauty
We caught up with beauty and lifestyle content creator, @leonettabeauty, to talk engagement and empowerment on social media. Read on to learn more about how she's gone on to create her social empire!
Where does your love for creating beauty content come from?
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Aug 28, 2024
Social Media Marketing News
Instagram for Business: Luxury Brand Edition
Luxury brands have recognised the potential of using Instagram for business to connect with affluent consumers, build brand prestige, and showcase the exclusive nature of their products. W […]
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Aug 28, 2024
Marketing News
Is There A Sustainability Issue With Influencer Gifting?
In theory, the influencer marketing industry should be faultless. Brands win. Creators win. Consumers win. What’s not to love?
However, with an increased awareness and interest in global affairs, in recent years, from climat […]
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Aug 27, 2024
News Article
Here's How Pokimane Became The Most-Followed Female Streamer On Twitch
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