Blog

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Brand marketing has always been a vital part of a business, but it may be more important now than ever before thanks to social media. Consumers are now exposed to an impossible number of brands daily, and though this is great for […]

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‘Tis the season to be on your phone. The Christmas season is prime social media time. For You Pages become filled to the brim with adorable mistletoe moments, crafty cookies and delightful dances. But, how do you make sure y […]

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Ever get the feeling that the creators on your feed are too good to be true? Well, there’s a good chance they are. AI influencers are becoming mor […]

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Digital platforms like Facebook, X, and Google have become key players in shaping how people communicate and gather information. However, with the responsibility of providing such important connections and news, comes the even greater task of warding off those who wis […]

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What makes an influencer?  An air of elitism? A sense of untouchability? Maybe five years ago, but these days authenticity is the hallmark of a successful public persona.  For the mo […]

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Leading the way as TikTok’s most searched-for and sold products of 2023 is fragrances. As the internet’s most tuned-in generation when it comes to online purchases, Gen Z are catapulting the fragrance fame to new heights o […]

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Have you considered TikTok in your creative marketing strategy yet? Why not join the most creative brands on TikTok? Whilst TikTok can definitely seem like a mixing pot of UGC and random trends, its massive popularity and vide […]

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With attention spans dwindling year by year, getting the modern consumer to stick around is an increasingly difficult task.  2023 has seen brands and creators alike scrambling to come up with new tactics to coerce users to si […]