The Top Brazilian Influencers to Follow on Social Media

Social media is bursting with creativity, and Brazilian influencers are leading the charge with their bold styles, vibrant personalities, and trendsetting content. Whether they’re redefining fashion, sharing travel adventures, or giving us a glimpse into their daily lives, these creators bring energy and inspiration to every scroll.

From famous faces to rising stars, these Brazilian Instagram influencers are making waves online. So, if you’re looking to refresh your feed with talent, style, and authenticity, these are the names to watch.

THE TOP BRAZILIAN INFLUENCERS TAKING OVER SOCIAL MEDIA

Alexandra Burnier, 1M

A standout among Brazilian influencers in the fashion scene, Alexandra Burnier brings her signature style to every post with confidence and flair. Known for her sleek try-ons, brand unboxings, and effortlessly curated looks, she offers a steady stream of outfit inspiration that’s both wearable and aspirational. 

Gabrielle Macedo, 520K

Gabrielle is the ultimate go-to for beauty lovers on the hunt for the latest must-have products. From genius beauty hacks to unboxings that reveal the hottest new cosmetics, she keeps her audience in the loop on all things glam. 

@gabimacedocc

Blush de 20 ou de quase 200? Amigas esse blush de 20 é muito lindooooooo – – #blush #testandoprodutos #so #rubyrose #produtosbaratinhos

♬ Vai Rebola Pro Pai – cjnobeat & MC Kevin o Chris

Ana Clara Passaretti, 200K

Ana shines among female Brazilian Instagram influencers, celebrated for her dark grunge aesthetic and striking, high-impact makeup looks. As a skilled makeup artist, she blends a professional approach with personal flair, offering detailed tutorials and hands-on product reviews. Her content delivers both edge and expertise, making her a go-to for beauty lovers who like their glam with a bold twist.

Mariana Sampaio, 2.1M

Mariana embodies effortless style, blending fashion, lifestyle, and travel into a feed that feels straight out of a magazine. As the ultimate ‘it girl,’ she serves up aesthetic inspiration with every post, whether she’s showcasing chic outfits, capturing dreamy destinations, or offering glimpses into her everyday life.

Duda Reis, 8.3M

Duda brings a refreshing blend of beauty and motherhood, proving that self-care and family life go hand in hand. Between heartfelt moments with her little one and flawless makeup looks, she shares the realities of parenting with a touch of glamour. 

@dudareisb

Obcecada nessa trend. Apenas.

♬ original sound – zydariusss

Marina Campello Moura, 101K

Marina is a standout voice among Brazilian fashion influencers. Her content pairs polished, elegant style with glimpses into married life, all delivered with a calm confidence that feels genuine. 

Bia Nardini, 103K

Bia is tapped into the pulse of fashion, known for breaking down the latest trends, reviewing celebrity looks, and covering new releases. Her style is always on point, and her commentary keeps followers in the loop on what’s hot and what’s next.

Franciny Ehlke, 10.8M

Franciny Ehlke is one of the famous Brazilian influencers, known for her all-things-beauty content. From quick hacks to product tips, she blends beauty advice with moments from her daily life, keeping it both useful and relatable.

@francinyehlke

Esse é o sinal para você ter um Lip Bunny 🐇🧚🏻‍♂️🍫

♬ Busy Woman – Sabrina Carpenter

Andressa Suita, 15.3M

Andressa Suita is a Brazilian model, entrepreneur, and digital influencer who shares a curated mix of fashion and lifestyle. With a timeless sense of style and a confident presence, she offers a window into her day-to-day life while keeping things polished and relatable.

Bruna Concebr, 1.3M

Bruna stands out among Brazilian influencers for her refreshingly real voice. On her blog, she talks openly about relationships, life, fashion, and everything in between. Her content feels honest and grounded, like catching up with a friend who keeps it real.

@bruna.concebr

Um luxo @By Yukari

♬ original sound – Bruna Conce

Nayla, 308K 

Nayla brings a fun, no-fluff approach to beauty. Her followers trust her honest takes on new products and easy-to-follow tips that actually work. She’s the kind of creator who makes beauty feel simple, personal, and totally approachable, like getting advice from your most in-the-know friend.

@naylasaab

os pensamentos intrusivos venceram #forçaguerreira ✌🏻 #tiktokbeleza #maquiagem #maquiagemtiktok #dicademaquiagem #macglowplay #satisfyingvideo #blush #maquiagembrasil #naylasaab

♬ Ritmada Interestelar – DJ DUARTE & MC Lipivox & DJ Kayo Original & MC Rondom & Prime Funk

Marina Santoz, 781K

Marina blends beauty and personality on her YouTube channel, where she shares trending makeup looks, honest product breakdowns, and get-ready-with-me  vlogs. Known among Brazilian influencers for her relatable vibe and sharp eye for what’s current, she keeps her content dynamic and full of personality without ever feeling repetitive.

Carolina Gandelman, 1.2M

Carolina brings a Gen Z energy that’s equal parts style and spontaneity. From standout outfits to her latest makeup finds, her content captures the rhythm of daily life with a playful, on-trend edge. She keeps it real, fun, and effortlessly cool. 

@nahgand

problemas fúteis partiu samba 🌹🌹

♬ som original – nah

Ingrid Ohara, 11.5M

Ingrid stands out in the crowd of Brazilian influencers with her larger-than-life style and magnetic personality. Her content bursts with humor, bold fashion choices, and a sense of fun that’s completely her own.

Yaszou, 102K

Yaszou keeps things light and stylish, sharing her day-to-day with a focus on easy outfits and a laid-back, feminine vibe. As part of the new wave of Brazilian influencers, she makes girly fashion feel effortless and true to her personality.

Mari Maria,  26.4M

Mari brings bold energy to the beauty space, with a feed full of colour, confidence, and attitude. Her looks are anything but basic, and her personality shines through every post, making her one of the Brazilian influencers who keeps beauty fun, fresh, and full of life.

@marimaria

#marimariamakeup

♬ som original – Mari Maria

Julia da Mata, 103.3K

Julia’s feed feels like a never-ending summer: sunlit, stylish, and effortlessly elevated. She’s all about fashion with a luxe edge, mixing designer pieces, bold accessories, and breezy looks that belong seaside. 

@juliadamataa

I salute this fashion QUEEN #vinted #vintedfinds #whattosearchonvinted #fashion #outfitinspo #ootdhijabstyle

♬ MY WIFE NAOMI – .

Rica de Marre, 4.9M

Rica blends high-impact beauty with fashion that feels straight off the runway. Her signature makeup looks are polished and bold, matched by a wardrobe that leans luxe without losing touch. With a background in journalism and a spot on major influencer rankings like Forbes and YouPix, she brings both credibility and style to her daily life content.

Sofia Santino, 4.8M

Sofia mixes beauty and makeup with dancing, travel, and moments with friends, capturing that Gen Z energy where everything’s fun, fast, and full of personality. Her feed feels like a highlight reel of someone who’s always in motion and always on trend.

Gabrielle, 3.3M

Gabrielle blends fashion and motherhood with ease, sharing her pregnancy journey alongside effortlessly styled looks and everyday moments. Her content feels personal, offering a fresh take on what it means to stay true to your style through every stage of life.

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