Blog

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This article celebrates the top 20 British influencers, individuals who have transformed their passions into powerful platforms. By blending authenticity with expertise, they inspire millions across Instagram, YouTube, TikTok, and beyond. Whether you're seeking fashion advice, lifestyle inspiration, […]

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In a world that never stops buzzing with new trends, technologies, and shifting cultural landscapes, influencer marketing has emerged not just as a trend, but as a fundamental shift in the way brands connect with their audiences. Amidst this evolution, Socially Powerful stands at the forefront, pion […]

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In an era where the digital landscape is constantly evolving, influencer marketing has emerged as a powerful tool in the arsenal of modern advertising strategies. At the heart of this revolution lies influencer marketing agencies, entities that not only understand the pulse of online communities but […]

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Influencer marketing agencies play a crucial role in connecting brands with influencers, strategizing, and executing marketing campaigns that can significantly enhance brand visibility and engagement. Understanding the financial model behind these agencies is essential for brands considering influen […]

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The pairing of food and beauty is a match made in marketing heaven, with strategic food marketing its matchmaker. Food is a universal language, connecting people through culture, memory, and sensory indulgence. By integrating […]

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In today's digital age, influencer marketing has emerged as a powerful strategy for brands looking to expand their reach and connect with audiences in a more authentic and engaging way. However, navigating the complex world of influencer marketing can be challenging, especially for businesses that m […]

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As 2024 draws to a close, the internet is quickly becoming flooded with marketers taking a stab at their 2025 predictions.  From an increase in employee-generated content (EGC) to concerns over privacy personalisations, the g […]

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After nearly half a decade of “will they won’t they” fears, Google is finally ready to show the world its new Google Chrome cookies opt-in model - almost.  […]